Traders struggling at Darlington Market – but boss hopeful for future

Michael Harvey, general manager, said he hopes to turn the site into a “destination” venue despite saying the current state of the central market hall is “absolutely dire”. 

Although all shop units around the market are now full and the street food hall is operating at 83 per cent full, other stalls in the market are facing uncertain futures. 

In an update on the market’s performance to Darlington Borough Council, Mr Harvey said the majority of the market’s income comes from its two bars – The Vault and Market Tap – which are helping keep the facility afloat. 

Michael Harvey, general manager of Darlington Market. (Image: Darlington Market Asset Management)

He told the council’s economy scrutiny committee: “Retailers are very cautious about committing to take on units in the market – and those who have are struggling to make it work. This is due to a combination of things: rising costs of energy, stock, and staffing. 

“We are still competing against the convenience and value of supermarkets, retail parks and online shopping. Shoppers are increasingly looking for experiences – places to eat, drink, and socialise.” 

In a bid to turn the tide, bosses are drawing up a programme of specialist events to attract new audiences. A specific focus has been placed on creating a family-friendly venue that will show men’s World Cup football matches throughout June and July. 

“Our response is shifting focus from retail for the sake of retail to carefully curating the businesses that people actually use,” Mr Harvey added. 

He told councillors: “Over the past year, we have phased out some of the low-quality offerings and raised the standards. We are closely monitoring the performance of all businesses within the street food hall and are working with and supporting them.”

Darlington Market (Image: The Northern Echo)

Market Asset Management (MAM) was tasked with improving the building in 2017 when the then Labour-led council relinquished responsibility.

It has overseen a significant redevelopment of the market, which has included creating a new street food area and an enhanced focus on hosting events to attract a younger and broader demographic of visitors.

However, the Labour and Liberal Democrat-controlled council has faced pressure to regain control of the site. 

An advisory board has now been formed in partnership with Darlington Borough Council to monitor its performance and suggest improvements. 

It will consist of officers from MAM, a councillor and council officer, and independent advisors from local businesses and market experts. 

Despite recent closures, Mr Harvey said the market helped launch several new businesses in the town. 

He added: “We have had three startups open in the market, and despite them struggling to make it work, we have nurtured them and they have moved on into the town. It proves Darlington Market’s ability as a launchpad for startup businesses. 

“Darlington Market is evolving from a traditional retail space into a vibrant, experience-led destination, supporting local businesses, creating community moments, and building a more resilient financial model for the future.”

And council leaders remain committed to working with the market.

Chris McEwan, deputy council leader, said he is confident the market will improve over time. 

He added: “The market has faced challenges. What we do as an authority is not run the market but work with it. I’m a great believer that if the market fails, we fail.”

What do you think is the solution for the future of Darlington Market? Have your say in the comments.