Frozen yoghurt has arrived just in time for the sweltering weather, while a giant new sportswear and trainer store will be opening this weekend too.
The Trafford Centre is welcoming two new stores to its line-up that shoppers can see for the first time this weekend. Sportswear giant Footasylum will finally open its new megastore at the shopping mall on Saturday, following months of work on the prime new site.
Meanwhile, just in time to give shoppers a cool break amid the heatwave, frozen yoghurt firm Frurt has opened its new store in The Orient. It’s the first time the fro-yo brand will be available at the Trafford Centre, much to the delight of fans.
The huge new Footasylum store marks the latest milestone in the sportwear company’s ambitious UK retail expansion. It follows hot on the heels of a new store recently opening in the Manchester Arndale Centre and also at Trinity in Leeds.
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The new 17,178 sq ft store has created 14 new jobs at the Trafford Centre, with owners saying it is “building on the commercial momentum already demonstrated at Manchester Arndale, and affirming Manchester and the North of England as a strategically important market for the business.”
The store on Peel Avenue has been hidden behind hoardings since last year. But now, shoppers will get to see inside for the first time what’s inside from Footasylum’s extensive brands, which includes renowned third-party brands like Nike, adidas Originals, ASICS, Saucony and Berghaus, alongside Footasylum-exclusive labels such as Monterrain and Forena.
To celebrate the opening, the first 200 customers through the doors on Saturday, June 27, will receive exclusive goody bags featuring Crep Protect and New Era Caps. Within the bags, customers will also get the chance to win standout prizes including a PS5, festival tickets, a year’s supply of trainers and a full year’s gym membership.
Over the opening weekend there will also be surprise appearances from Footasylum influencers and a live set from a locally renowned DJ with the promise of a “launch to remember”.
On the opening, Shannon Osman, Retail Director at Footasylum, said: “The launch of our newly upgraded Trafford Centre store is another landmark moment for Footasylum in our UK expansion plan, as we continue to invest in high-impact, high-performing locations.
“As a company defined by setting trends and offering our customers the best experiences, we are thrilled to be offering customers another glimpse into what the future holds for Footasylum.
“This is an innovative retail destination that will allow us to deepen our connection with our already highly engaged Manchester audience, while also welcoming new customers who travel from far and wide to experience everything the Trafford Centre has to offer.”
Meanwhile over at The Orient, Frurt is making itself at home at its quirky new location inside the former bandstand on the upper floor of the food court area. It’s the first shopping centre location from the Manchester-born brand which also has sites in Manchester city centre, Bramhall, Bolton and Prestwich.
It has brought its self-serve concept to the new site, where you can load up your own toppings on your chosen flavour of the frozen treat. They regularly change their flavours, and you can add toppings like Biscoff, Nutella and sugary treats.
They opened on Thursday evening with a big giveaway, and expect queues of shoppers across the weekend, particularly if this hot weather continunes.
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