She developed her brand Stil after years of frustration and reactions to mainstream chemical sunscreens.
Sunscreen is one of the most important skincare products we use, but it’s also one of the least loved.
But Co Antrim woman Tash Hagan is on a mission to change that. Tash, 33 and from Larne, has just launched a new mineral sunscreen after a flare-up of a chronic health condition inspired her to explore natural cosmetics.
She developed her brand Stil after years of frustration and reactions to mainstream chemical sunscreens.
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A former pupil of Olderfleet PS and Cambridge House Grammar in Ballymena, Tash studied fashion at the University of Central Lancashire. She then spent over 12 years working in e-commerce across the UK, Australia and Europe, starting as a stylist and later becoming an Art Director at fashion brand Boden.
Living with Crohn’s disease for over 20 years made her ingredient-aware and increasingly frustrated by a category dominated by harsh formulas and outdated aesthetics.
Tash told Belfast Live: “I’ve had Crohn’s disease since I was 12 years old, and it’s made me fiercely protective of what I put in and on my body. I’ve spent my adult life dedicated to my health and wellbeing to manage my disease without medication.
“It started with clean eating, and after realising that personal care products also caused me to flare, I became obsessed with natural cosmetics and researching ingredients.
“When I returned home after living in Australia at age 29, I struggled to find an SPF on the UK shelves that I trusted. I couldn’t find a sunscreen I enjoyed using or wanted on my bathroom shelf, and I knew I wasn’t alone.
“Mineral sunscreens existed, but they were chalky, hard to rub in and felt like a compromise. This is when I originally had the idea for Stil. It’s the sunscreen I was searching for – kinder to skin, considered for the ocean, and feels like beauty.”
Launched just this month, Stil is on a mission to take minerals mainstream. Designed for sensitive skin and modern life, Stil creates mineral sunscreens that protect effectively, blend beautifully, and actually feel good to use – no white cast, no harsh chemicals, no clinical feel.
The brand made its debut with Daily Face SPF 30, a mineral sunscreen made with non-nano zinc oxide, 97.8percent natural ingredients and a ‘skincare-first texture’, said its founder. Additional products, including a body SPF and lip SPF, are already in development.
Tash explained: “Although we have slightly worse weather or not as many sunny days, I think that’s where we think we don’t need sunscreen. That’s really what I want to help change – the whole attitude and mindset around wearing SPF.
“People think they don’t need it when it’s not sunny, which is when UVA rays come into it, and they make you age quicker, leading to skin damage. We need protection from that on a daily basis, even on cloudy days and when we’re not just constantly in the sun.
“Sunscreen is always regarded as an inconvenience, and I’m flipping that on its head. It’s time to protect our skin and make it an enjoyable step in our everyday routine, something that’s not a hindrance, and not just for holidays.
“The mission is simple: to make suncare people trust, enjoy, and actually stick with. Sunscreen hasn’t changed in decades, but it’s time it did.”
More information is available at www.stilsuncare.com and www.instagram.com/stil.suncare.
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