The Cardiff headquartered building society will continue to sponsor the iconic Principality Stadium until 2030
Principality Building Society has extended its naming rights sponsorship of the Principality Stadium until 2030.
The original deal was worth around £12.5m and paid on an annual basis. Both the WRU and the sixth biggest building society in the UK, have not disclosed the value of the new extended contract. However, on an annualised basis it is understood to represent a significant increase on the current deal which will expire at the end of this year.
The 2015 deal was supposed to run for 10 years, but there was a one year extension due to the pandemic.
Chief executive of Principality Building Society, Iain Mansfield, said: “I am delighted to announce the renewal of the naming rights of Principality Stadium until 2030 – taking us to the end of the decade.
“As the CEO of Wales’ largest mutual, we are proud of our Welsh heritage, while also recognising our national role as the UK’s 6th largest building society.
“Having our name above one of the world’s most iconic entertainment and sporting venues is Principality’s statement of intent to the million visitors who come to Cardiff each year, adding real and demonstrable value to our brand and the Welsh economy.”
WRU chief executive Abi Tierney said: “This new investment in Welsh rugby will provide vital support to the community game across the nation and directly positively impact improvements to our professional game,
“Principality Building Society are one of our longest standing and most supportive partners who have become synonymous with the top-class events calendar we host in the Welsh capital, as well as being right at the heart of our community game.
“We look forward to continuing our partnership with Principality Building Society and achieving more great things together.”
The WRU extended the 10 year deal for one year as a gesture of goodwill, after Covid-19 saw many events cancelled or held behind closed doors during the 2022 season.