NewsBeat

York RLFC brews lager partnership with Cold Bath Brewing Co.

Published

on

The deal cements the Harrogate-based brewery as the club’s post-match celebration and recovery partner.

Cold Bath Brewing Co. is a Harrogate-based independent brewery known for its quality core range and Cold Bath ISO, an alcohol-free isotonic lager built for modern drinking occasions.

The club says the partnership puts Cold Bath at the heart of the hospitality matchday experience at the LNER Community Stadium, with the brewery’s range, including Cold Bath ISO, its unique alcohol-free isotonic lager, and perfectly positioned around the club’s post-match philosophy: Refresh, Restore, Reward.

Advertisement

RECOMMENDED READING:
Brews in brief: Cold Bath Brewing Co

Jim Mossman, Founder of Cold Bath Brewing Co, said: “Partnering with York RLFC puts Cold Bath right at the centre of the matchday experience. “These are athletes who give everything on the pitch – for both the Knights and the Valkyries – and we want to be the brand that’s there when the final whistle blows.

“Whether it’s a cold one from our core range or Cold Bath ISO for the players in the locker room, we’re proud to be part of the journey from the last tackle to the first celebration.”

Karen Tyson, Chief Commercial Officer of York RLFC, said: “In the ever-evolving landscape of isotonic drinks, we are delighted to partner with Cold Bath – a brand with integrity and a vision that aligns perfectly with what York RLFC stands for.”

Advertisement

For the players, the partners say that means Cold Bath ISO – a carefully crafted alcohol-free isotonic lager designed to aid recovery, replenish what the game takes out, and taste like a reward rather than a compromise.

For supporters, it means raising a cold one in the stands or the bar knowing they’re drinking something made with the same care and commitment the team shows on the field.

The pair add Cold Bath’s Locker Room Partnership reflects a shared belief between brewery and club: that the moments after the final whistle – win or lose – matter just as much as the game itself.

Recovery is part of performance. Celebration is part of the culture. And the right drink makes both better.

Advertisement

The deal spans both the Knights and the Valkyries, making Cold Bath a partner across men’s and women’s rugby league in York, and marks another step in the brewery’s expansion across Yorkshire, they add.

Source link

Advertisement

You must be logged in to post a comment Login

Leave a Reply

Cancel reply

Trending

Exit mobile version