Why Financial Education is the Best Investment You Can Make | Aspire with Emma Grede

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The truth is, most of us weren’t taught how to manage our money, we were taught not to talk about it.
From salary transparency and investing to honest discussions about debt and risk, women are left out of the conversation. Today’s guest, Tori Dunlap, is trying to change that. She’s built HerFirst $100K into a multi-million dollar education platform by helping women reshape their relationship with money and start building wealth.
In this conversation Emma and Tori get into the real reasons why so many women avoid looking at their bank accounts, how money narratives impact our decisions before we are even old enough to understand them and why waiting until you’re ready to invest is ultimately costing you your future.
Tori also speaks candidly about why she believes women in relationships should keep separate accounts, how the trad wife trend can be misleading and why getting rich isn’t something women should ever feel guilty about.
You’ll learn:
• Why “I’m bad at math” is keeping women broke
• What most of us get wrong about investing and how to do it right
• What today’s economic uncertainty actually means for your money
• Why financial education is the highest-return investment you can make
What’s your biggest money block right now? Drop it in the comments, we’d love to hear from you. And don’t forget to subscribe so you never miss an episode of Aspire with Emma Grede.

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00:00:00 – Introduction
00:01:38 – Meet Tori Dunlap
00:02:43 – Why money is the most taboo topic
00:04:04 – Society views women in a specific box
00:05:50 – Shifting the conversation about money
00:09:15 – Money equals options and freedom
00:12:38 – Understanding your money story
00:17:20 – Women and financial shame
00:20:19 – The psychology of spending
00:25:25 – Ad Break
00:28:12 – How she saved $100K at 25
00:33:03 – From 100K to multi-millionaire
00:42:18 – Why women need to get rich
00:46:30 – Starting to invest: The basics
00:48:41 – Ad Break
00:51:07 – First steps to investing
00:56:20 – The emotion around money decisions
01:09:15 – Running a bootstrapped business
01:15:24 – Ad Break
01:19:18 – How running the company changed her
01:25:26 – The future of financial feminism
01:31:22 – Women unapologetically pursuing wealth
01:34:44 – Rapid Fire Questions
01:37:18 – What is something you aspire to?
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Buy Emma’s Book: START WITH YOURSELF is yours April 2026! Preorder today wherever you buy books or at https://www.emmagrede.com/
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ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world’s most successful people.
Emma Grede, one of America’s richest self-made women, wants you to make the most of your life. On Aspire with Emma Grede, learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist, and former chair of Starbucks Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, global entrepreneur Charlotte Tilbury, Shopify President Harley Finkelstein, bestselling author of ‘Let Them Theory’ Mel Robbins, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode unpacks their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.

LISTEN TO ASPIRE WITH EMMA GREDE
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ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: https://www.emmagrede.com/

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