John Gillen just said it on The Milk Road Show: “This industry is full of enormous amounts of value and it is completely mispriced, overlooked, and misunderstood by the market right now.” And he’s not wrong — the data backs it up.

Goldman Sachs now holds $2.36 BILLION in crypto exposure — including its FIRST EVER XRP position at $153 million. BlackRock named crypto and tokenization as “crucial investment themes for 2026.” Bitwise’s model shows Bitcoin trading 66% BELOW its equilibrium price relative to global money supply, implying 194% upside to a model price of $270K. Grayscale is calling 2026 the “dawn of the institutional era.” Meanwhile, fear and greed sits at extreme lows and retail is capitulating.

This is what a generational mispricing looks like. The fundamentals have NEVER been stronger — CLARITY Act approaching, Ripple’s National Trust Bank approved, 401(k) crypto rule proposed, ETFs trading, and institutions are quietly accumulating while everyone gives up. Gillen nailed it: “Locking in, paying attention, allocating, being patient right now is maybe the ONLY thing you need to get right in your entire life.”

For XRP specifically — Goldman just took its first position, seven spot ETFs are live with $1 billion+ combined assets, and the regulatory clarity that would unlock institutional floodgates is weeks away. The disconnect between price and fundamentals has never been this wide. The question isn’t IF it corrects — it’s WHEN.

CHAPTERS:
00:00 Analyst notes XRP is undervalued due to regulatory progress and institutional interest.
01:08 XRP price potential could create substantial wealth for long term holders.
03:07 Crypto integration in the US may spark financial innovation via public blockchains.
04:55 SEC guidance is easing the path for institutional investment into XRP.
06:22 US regulatory shifts aim to attract crypto builders and establish a global hub.
09:07 Major firms like NYSE and Franklin Templeton are entering the digital asset space.
11:49 Market consolidation may benefit XRP as capital exits smaller failing tokens.
14:33 Preparation is vital as XRP remains undervalued ahead of a market shift.

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