Politics
Amy Hunt’s Comment For Sydney Sweeney Over Controversial Advert
British sprinter Amy Hunt has added her voice to the ongoing debate surrounding Sydney Sweeney’s controversial new ad campaign.
On Sunday, the four-time European champion and Olympic silver medallist took part in the Ultimate Championship in Budapest, where she finished in fourth place.
“Sydney Sweeney, this is what women in sport look like,” she told the BBC after completing the race, referring to competitor Melissa Jefferson-Wooden’s winning time.
Amy added: “Muscles, hard work, blood, sweat, tears. This is a beautiful evening.”
Euphoria star Sydney first sparked backlash last week when she unveiled a new ad for the sports betting brand Novig.
Posing nude in various sporting settings, save for various items like American footballs, basketballs and protective equipment, the Emmy nominee remarked: “Novig is just sports. So, they wanted to show… just sports.”
Sydney has since faced a wave of criticism, including from numerous female athletes who have accused her of “sexualising” women’s sports.
In response to the ad, swimmer and Olympic gold medallist Ariarne Titmus wrote on Instagram: “How do we live in a world where monetising a woman’s body and sexualising women’s sport is still a thing?”
Meanwhile, world champion boxer Skye Nicolson said “these companies need to do better” and “stop sexualising women in sport”.
While Sydney has not yet commented publicly on the backlash, she did appear to be referencing it in a series of Instagram story posts on Sunday night,.
The US actor posted a string of nude photo-shoots which leading sports figures, including Serena Williams, Caroline Wozniacki, Megan Rapinoe, Rob Gronkowski, Karl-Anthony Towns and Jason Kelce, had taken part in over the years.
HuffPost UK has contacted Sydney Sweeney and Novig for comment.
This isn’t the first time Sydney has landed herself in hot water over an advert.
Last year, she faced widespread criticism over a very different ad campaign, when it was suggested that a promo video for American Eagle she’d appeared in had mirrored the language of white supremacists and eugenicists.
Sydney later said she had been left “surprised by the reaction” to the advert, after spending months mostly swerving questions about the media storm, while the fashion brand insisted their ad had been “about the jeans” and nothing more.
“We’ll continue to celebrate how everyone wears their American Eagle jeans with confidence, their way,” they said in a statement. “Great jeans look good on everyone.”
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