Politics
Families face cutbacks whilst supermarkets still rake in record profits
Sky News had a segment today discussing the government’s rumoured proposals to cap food prices on essential goods such as bread, eggs and milk.
However, rather than show any awareness about the back-breaking burdens on families and vulnerable people surviving this ‘cost of greed crisis’, Sky News appeared to have far more sympathy for the big supermarkets.
Don’t hold your breath though: a government official quickly stepped in to rule out any discussion of price caps, once again showing just how little establishment parties prioritise the interests of the 99%.
Needless to say, presenter Wilfred Frost gave a pretty pathetic bit of lip-service to the need to watch out for profit-seeking price gouging. But once again, the media and political establishment side with the richest in society while rising costs push even more people towards hunger in the days, weeks and months ahead.
Moreover, those prices never come down, which is a win for the billionaires, while ordinary people suffer hunger and negative health consequences.
Can you imagine a news channel presenter editorialising that price controls are a good idea.
Of course you can't.
Here's Eton educated Wilfred Frost explaining why capping the prices of essential items so people can afford to eat is a bad idea. pic.twitter.com/2Hh3ZH7aKp — Saul Staniforth (@SaulStaniforth) May 20, 2026
Families must consider ‘poor’ billionaire owners?!
One thing is abundantly clear: our political and media establishment has abandoned the very people it claims to represent. Instead of standing up for the public, politicians and the mainstream media now ask us to sympathise with supermarkets operating in an industry that continues to generate enormous profits.
Meanwhile, those same supermarkets have posted record-breaking profits throughout the cost-of-living crisis. Or, more accurately, the cost of greed crisis. Now, profits look set to rise yet again while more hard-working families fall into food poverty.
Once again, vulnerable people will pay the price because their basic needs simply don’t rank as a priority in a society that increasingly protects profit before people.
What’s even worse, is that it seems these wild profits aren’t enough for these greedy monsters.
Clearly their appetite is ever surging, as our food prices will, whilst appetites go unsated for millions living in poverty.
In April, the Canary reported on surge pricing, ‘greedflation’ and the negative impact this would have.
But, hey, we can’t forget the struggling CEOs
Who are we kidding? Of course, CEOs’ pay will continue to increase exponentially. This week the Canary reported on how the boss of Tesco’s salary had increased by almost a million pounds.
This isn’t only in our food sector of course. All essentials are subject to this as James Wright wrote:
Water and energy companies are also making significant profit that further shows the ‘cost of living crisis’ is manufactured by the current system. In 2022/23, water utilities in the UK made £1.7bn — almost double what they made in 2018/19. And in the first quarter of 2026, BP more than doubled its profits. Clearly, the same trend is seen with Tesco in food retail.
Food prices up 50%. This isn’t a cost of living crisis. Full video + article below.
Youtube: https://t.co/eqs3iU6fpb
Substack: https://t.co/Lk24D5qOzE pic.twitter.com/lN3h9r830f
— Harry Eccles (@Heccles94) May 19, 2026
Wages barely moved.
Billionaire wealth exploded.
It’s a greed crisis.
Poverty and suffering a mere inconvenience to some
For as long as history has been recorded, the super-rich have treated poverty and human suffering as little more than inconveniences. Billionaires repeatedly put profit before people and reduce working-class families to unlimited sources of wealth extraction.
At this rate, you could almost imagine corporations charging us for the air we breathe — all while executives demand even more sympathy for protecting their margins.
People have had absolutely enough of the greed that has defined this era.
Across Britain, families watch billionaires move the goalposts yet again, but the public can only tolerate so much exploitation before anger boils over.
Then, with the help of super-rich far-right conmen like Nigel Farage, they pit our communities against refugees. Finally, if that doesn’t work, they pit us against one another.
But instead of the media insisting on changing course, they keep finding new ways to make rising costs feel permanent and unavoidable. Consequently, suffocating pressures for ordinary people in the months and years ahead will go on unabated.
Therefore, the 99% can no longer afford to ignore the class war being waged against them while living standards keep falling day by day. Ordinary people do not have a common enemy in refugees or immigrants, no matter how hard parties like Reform try to sell that narrative.
The real threat lies with corporate billionaires and major corporations that dodge taxes, hoard wealth, and keep grinding working people down while the rest of society pays the price.
Featured image via Matthew Horwood/ Getty Images
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