Why is ‘frilustsliv’ so good for us?

How can I incorporate “frilustsliv” into my life?

Mitchell Foyle-York-York is a freelance writer and works for the Roger Scruton Legacy Foundation.

In his first speech after defecting to become a Reform MP, given alongside Nigel Farage in a room jammed with bustling journalists, Robert Jenrick struck a consistent chord: vanity. Jenrick not only spoke of the need to “unite the right” but that he was the figure by which the right could be united.

His speech implied that a Tory Party without Jenrick lacked any serious right-of-centre coherence, and that his defection would be the final nail in the coffin for the Tories, paving the way for Reform to scoop up the right-of-centre vote. But don’t just take it from me. It was revealed in a leaked document that Jenrick’s own team had assured him that he would arrive on the Reform scene as “the new sheriff in town”. But has this proven to be the case? Is Jenrick really as influential and as popular as he likes to think?

There is still a long way to go until the next general election, but the (early) indicators are not good for Jenrick. In a YouGov poll, published the day after Jenrick’s defection was announced, it was recorded that Jenrick’s popularity rating sat at just 11 per cent, with 41 per cent of people polled saying they had an “unfavourable” view.

The same YouGov poll shows a somewhat similar trend among Tory and Reform voters (the people Jenrick was claiming to “unite”), with 39 per cent of Tory and 22 per cent of Reform voters having an “unfavourable” view of Jenrick. Furthermore, recent general election polling indicates either no gain or a small loss for Reform in national polls. As I have said, there is a long way to go, but all recent polling data suggests that Sherriff Jenrick is more Milky Bar Kid than John Wayne.

Jenrick’s opinion of himself and his political prospects may be a delusion, but delusions come from somewhere. How, even after losing the last Tory leadership election, has Jenrick been able to convince himself that he is one of the political heavyweights of our age? A clue lies in David Scullion’s review of Jenrick’s leadership campaign, published in The Critic in November 2024. In interviews with Jenrick’s own campaign team, Scullion reports that Jenrick’s spin-doctors had developed an “obsession with tweets… Everything had to go viral.” Herein lies the cause of Jenrick’s delusions: the internet.

If you were to look at Robert Jenrick’s X account, especially from the time of his leadership campaign, you might be forgiven for thinking that Jenrick was/is a very popular figure. After all, he gets plenty of ‘likes’ and ‘reposts’. The problem, however, is that the internet is not real life. Once you subtract bots and non-UK residents out of those social media engagements, what remains is barely enough engaged floating-voters to win you a seat on the local council, let alone a leadership contest!

The reality is that most people who engage feverishly with such online political content are usually ideologues with strange, niche, and sometimes even extreme, interests. They rarely reflect a significant chunk of the electorate, let alone the majority of it. Jenrick – as well as his team – appear to have been trapped inside an internet echo chamber… and it is clearly having some very damaging effects on his popularity and prospects.

Campaigners from PARC Against DARC are accusing the Ministry of Defence of a series of potential moves to split out planning elements required for the DARC radar proposal without including them in the main planning application. They say legal precedents show this practice may be unlawful.

A PARC Against DARC spokesperson said:

We haven’t come across a single person who doesn’t think the whole story behind the RDF aircraft tracker relocation proposal that’s just been tabled, the inexplicably high-security landing cable station, the unanimously unpopular £60m Newgale bypass road and required power cable upgrades for miles just stinks to high heaven.

After 37 Senedd and Westminster politicians have come out against DARC, a petition of 18,000 signatures and public demonstrations that have gone viral online, the MOD seems to be looking for any way it can to ‘salami slice’ the massively unpopular DARC plans and try to ram them through planning against the local community’s will. We think that this would be both unlawful and wrong.

Follow the DARC Money

The spokesperson continued:

DARC admits to funding the new RDF aircraft tracker in the application. The MOD’s environmental screening document states clearly that relocating the RDF has been part of DARC’s plans, and the only reason it gives as to why it was excluded from them was because DARC were assured that its relocation would be completed prior to DARC’s construction.

It even goes as far as clearly implying DARC is paying off who it needs to to expedite the relocation of the RDF, using distracting language to hide these realities behind the operational separation between the two projects.

It just leaves you with the question: why does it appear as if money has been changing hands in order for this aircraft tracker to be done and dusted at all costs before DARC is potentially started, if not for the reason that the application is blatantly linked to DARC, and yet unjustifiably is not being considered part and parcel of it?

We strongly question whether the MOD’s attempts to escape reality would stand up in court, and we are disgusted with PCC for issuing a screening opinion that throws the Pembrokeshire people it’s meant to stand up for completely under the bus.

The MOD’s screening request for the upgraded aircraft tracker includes no environmental assessment for radiofrequency radiation impacts to local people and livestock, which means it fails to consider the cumulative impact of what would be that plus DARC’s radiation.

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Considering we’ve found over 4,000 studies showing the type of radiation DARC would emit is linked with health impacts including cancer, and that the MOD has ignored nine whole freedom of information requests from us, the fact the MOD refuses to release a scrap of meaningful data on DARC’s huge potential radiation risks for our community leaves people here furious and disgusted.

All they can ever keep trotting out in response is the widely-criticised regulator ICNIRP and a tiny department of the WHO that’s completely riddled with telecoms and military lobbyists.

Suspicious ‘high-security’ undersea cable leads directly to DARC site

It gets even worse though, say campaigners:

There’s a strong public perception that the sea cable landing station they’re now building metres away from the gates of Cawdor Barracks, despite being said to be civilian, would actually be likely to supply DARC with data from overseas as well.

There’s an identical one proposed near Roch using the other one of the two new sea cables coming, but unlike that one, the Brawdy station features razor wire, security guards with on-site parking and CCTV cameras.

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The MOD won’t explain why it could possibly need any of this, but if you consider that Brawdy was involved in the SOSUS programme which literally covered up the fact that the British military was concealing that its sea cables were for civilian use when in fact they were tracking submarines, you can see why locals are sceptical.

If they’re right, none of this was ever going to be included in DARC’s potential upcoming planning application, making that application seem less consequential than it would really be.

Newgale bypass with DARC links

The Newgale bypass road has recently suffered another 18 month delay due to a public consultation response that almost unanimously rejected the entire proposal. According to PARC Against DARC, nearly everyone they’ve spoken to believes that the road:

had to have been connected to DARC, because it was so implausible that they could construct and operate such a large-scale military site using tiny backroads that would cause traffic bottlenecks from all sides. This was not factored into DARC’s scoping report either.

Silence surrounds DARC Pylons

Campaigners add that on top of that, documented talks between the MOD and PCNPA show that the MOD has so far failed to include in any publicised planning materials what could be extensive pylon-based or underground network power upgrades it admits could be required for DARC:

It just seems to us like the MOD is dripping with the kind of perceptions of corrupt practice in the local community that the DARC fiasco has become so well-known for in the St Davids peninsula.

The MOD, from the start and throughout, has proven itself to be a government ministry that seems to do nothing but railroad communities, flouting both strongly held public opinion and potentially the law to get what it wants.

DARC opposition set to be ‘hot topic’ at the ballot box

With the Senedd election just ten weeks away and with two of the main contenders in Plaid Cymru and the Wales Green Party both having come out very firmly against DARC as party policy, campaigners say:

Labour locally risks destroying its voter base even further if they fail to recognise the huge levels of local opposition to the proposals and change course.

They add:

The Labour governments on both sides of the border that are presiding over DARC have been an utter shambles, and FM Eluned Morgan and MP Henry Tufnell have been as silent as the grave on DARC since day one.

With a move to proportional representation, voting for 16-18s and an increase from 60 to 96 MSs in the upcoming Senedd elections, it’s looking ever more likely that Labour will be completely wiped out and a progressive ‘Anti-DARC’ government will form the next administration in Wales, so we believe Labour has everything to lose on this key election issue if they fail to about turn.

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Featured image (artist’s impression) via PARC Against DARC

Earlier this month, Manchester’s the Mill published a story highlighting racist comments from a Reform campaigner. The man in question was Adam Mitula, and the party has finally suspended him. The question is what took them so long?

Reform have finally suspended Matt Goodwin’s interim campaign mgr Adam Mitula following complaints about his online activity. The posts included the denial of Holocaust death tolls & antisemitic slurs like “I wouldn’t touch a Jewish woman”#politicslive#GortonandDentonByElection pic.twitter.com/2HjinzZwRS

— Mike H (@mikoh123) February 24, 2026

Revolting Reform

The Mill noted that Goodwin has actually surrounded himself with far-right activists. They argue that this is at odds with how Nigel Farage has historically operated:

Nigel Farage has always been at pains to distance his party from known far-right groups. He’s been publicly critical of Tommy Robinson on many occasions, and as UKIP leader he banned ex-British National Party members from running for his party.

Farage is pretty far to the right, obviously, but there’s always a further right. Most recently this manifested with the creation of Rupert Lowe’s Restore Party.

According to the Mill, Adam Mitula was the most problematic of Goodwin’s team:

Mitula’s output, posted on social media, includes his suggestion that “60-70%” of transgender people are paedophiles, the fact he would “never touch a Jewish woman”, and his use of the n-word. Meanwhile, discussing the number of people who died in the Holocaust in July 2024, he appears to try and play down the statistics, writing: “6 million polish [sic] people including some Jews. They always use Poles to make up the number. And on top of it they claim Poles were killing. Just sick.”

The Mill also highlighted the following tweet:

The Mill noted that Goodwin may not have been aware of the above. This was ten days ago, however, so Reform have certainly known about it since then. Despite this, it seems it took them until now to get rid of Mitula.

Here’s what the Mill said on 23 February:

And Reform’s former campaign manager in Tameside, Adam Mitula, is reclining on a poolside sun-lounger as we speak, perhaps enjoying a daiquiri, after the party quietly suspended him following our reporting on his history of anti-semitic and racist tweets, in a piece which used research by Hope Not Hate.

And here’s what BBC North West said today:

One of Reform UK’s campaign team in the Gorton and Denton by-election has been suspended after racist comments made on social media.

Adam Mitula, the party’s interim campaign manager, used an inappropriate word on X, and appeared to suggest the Jewish community had inflated the number of Jewish people killed in the Holocaust.

He says his comments have been taken out of context and he claims he was defending the Jewish community.

‘Defending’, he says.

Sure, pal.

Just like we’re defending you now when we say “get wrecked, bozo”.

At odds

As we reported yesterday, Farage seems to have abandoned Matt Goodwin following a series of scandals. And when we say ‘abandoned’, we’re saying that quite literally, because big Nige is literally on the other side of the world:

Chagos is a restricted UK territory. Access is tightly controlled through permits because of the strategic military base on Diego Garcia. This isn’t a tourist island it’s a high-security defence asset.

So did Farage request a permit ?

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Or is it another day another stunt https://t.co/ac0sWSJsGf

— Charlie (@CheckCharlieB) February 21, 2026

Farage is trying to create a Goldilocks political movement in which everyone is just racist enough. The problem is reactionary politics demands constant lurches to the right, and that’s going to make Reform impossible to hold together as a mainstream political project.

Featured image via The Mill

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Faux fur might not be the first thing that comes to mind when spring rolls around, yet here we are: winter’s nearly over, and I have suddenly started seeing these cuddly coats absolutely everywhere.

Pairing faux fur with denim and a baby tee is a classic combo for the coolest of girls. It says: “I’m not with the band, I’m in the band.”

Faux fur never really goes out of style, and with the UK’s classically unpredictable weather, you may well find you want a chic, warmer layer to rely on for longer than you think. Plus, opting for a shorter jacket instead of a longer coat helps make the garment a bit better suited to tricky transitional weather.

So, whether you want to channel your inner Carrie Bradshaw or you’re just looking for a fool-proof way to take your looks to the next level, here are some of the best buys on the high street right now.

Over the course of their numerous collaborations, Rosamund told Radio 2 that she discovered the Oscar winner is both a “delight” and a fan of creating her own fun behind the scenes.

“The best actress I’ve ever worked with is Judi Dench, who’s such a mischief maker,” the Gone Girl star enthused. “She’s so delightful. She’s so, so good.”

Rosamund added: “She’s just amazing and yet, when you’re doing a play with her, she’s so funny, she’s so naughty. Off stage, she’s completely out of character, laughing, playing a practical joke, and then she walks on and it’s all there.”

Elsewhere in her Radio 2 interview, Rosamund claimed that her favourite male co-star was Christian Bale, even if his Method acting technique meant she didn’t really get to know him very well.

“He’s another level,” the Saltburn actor said. “I can’t say I know him really, but it was just a pretty amazing experience to be around him in a film called Hostiles.

“But I don’t think I met Christian, I think I only met the character. He’s quite method. He’s very method.”

Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. For more information on his work, visit lordashcroft.com

 My latest focus groups took place among 2024 Tory-Labour switchers in Tamworth, Reform voters in Clacton, and Conservatives in Romford. The groups talked about local elections, social media, the fallout from the Mandelson saga, Reform’s new shadow cabinet, prospects for the Tories and what constitutes Peak Starmer.

“To stop us voting was the only way”

Our Essex participants were digesting the day’s news that their local elections were back on following the government’s latest reversal. They were sceptical, to say the least, about the reasons given for cancelling the elections in the first place: “They were supposedly moving borders around. Personally, I think it was because Labour knew they were going to lose a lot of areas, so to stop us voting was the only way;” with all the changes that happen in politics over the years, “I’ve never known elections to be cancelled like that.” Nor did they give ministers any praise for seeing the light: “They thought they were going to lose the case brought by Reform. That’s why they changed their mind;” “If Reform hadn’t pushed it, who would have done?” “I think they were running scared, more than that they deserve credit for doing it.”

“I don’t know how they can enforce it, but I agree with it”

Nearly everyone in our groups from all political backgrounds welcomed the prospect of a social media ban for under-16s. Several had doubts about enforcement, though this did not tend to put them off the policy: “I think it’s a good idea, but at the same time, there’s also things in place for kids under 18 not to drink alcohol, but they still do it. The kids will find a way round it;” “I don’t know how they can enforce it, but I agree with it. I’ve got two daughters and I’m scared out of my mind;” “If you can’t legally enforce it, you’ve got to culturally enforce it.  You’ve got to have schools teach it, parents teach it. That’s the only way you’ll ever do it;” “If Australia can do it, we should follow suit.” A few thought an age limit missed the point, if the problem was the content that young people were able to access: “If there’s an issue with what they’re accessing, surely those people who are monitoring those systems should have something in place rather than ticking a button to say, ‘I’m over 18’.”

Most did not worry about censorship, given that there were already restrictions on what children could see and do. However, a few did suspect an authoritarian agenda: “We’re back to our personal IDs again. It’s another way of getting the IDs in. It’s just another way to put a blindfold over us.”

 “It’s not as important to me as the way that they’re running the country”

The groups also reflected on the Mandelson-Epstein scandal and its implications (“there was Miss Whiplash and Edwina Currie and all the rest of it in the past. But this one really takes the biscuit, doesn’t it?”) While most were not very surprised (“I just feel like anyone in power is usually doing something really bad behind closed doors”), some Labour voters were disappointed: “When I came in, he was like ‘we’re going to get rid of all the sleaze. We’re going to be down the line’, and we’ve hit this already;” “You expect it from the Tories.”

However, there was also a widespread feeling that, while these events were serious and accountability was important, the story was getting disproportionate airtime: “I think it’s been made out to be a point of principle by the media. But like a lot of things, you can just substitute him for other politicians and other situations. The same things happen time and time again.” This was particularly true when set against things that affected them personally: “It’s not so much the stories or the scandals for me. It’s the fact that they got a huge majority based on change because everyone was fed up. And what have you got?” “It’s not as important to me as the way that they’re running the country.”

“He should go because he’s inept, not for this”

Accordingly, while many of them would be happy to see Keir Starmer resign, several thought that appointing Peter Mandelson as an ambassador would constitute a fairly minor reason: “For me, it’s not the decision that would make me think ‘oh God, you should go’. There’s lots of other things he’s done that make me think that, but that’s not one of them;” “Any excuse to get him out, to be honest. He needs to go;” “He should go because he’s inept. Not for this, but for the way he’s running the country.”

Even so, there was little appetite for any of the leading contenders for the job currently inside parliament. Angela Rayner? “Hypocrite;” “She got sacked for tax;” “If I fiddle my tax for 80 grand, I’m doing three months minimum;” “If she comes up with that line ‘I’m from a working-class background’ one more time…” Few had views on Wes Streeting: “Quite personable;” “Another one who should be sacked, but Starmer hasn’t got the cojones to do it.” Ed Miliband? “Oh God, no;” “He seemed a bit soft when he was around before;” “Quite weak really, but there’s something I like about him. I don’t know what it is.”

“He got caught out and sacked his communications team”

Participants debated what represented ‘Peak Starmer’ – the event or decision that was most characteristic of the prime minister: “The pensioners and the fuel. It’s ridiculous that he had to turn around on it but he shouldn’t have done it in the first place;” “Digital ID – the idea that he does something so monumentally obviously bad and unpopular, for silly reasons that this was going to stop illegal immigrants working, and then U-turns on it, is emblematic of where he stands at the moment;” “The appointment of Peter Mandelson as US ambassador. People told him not to do it, and he did it anyway, and then he got caught out and sacked his communications team;” “That thing with the French and the migrants, and they’ve sent more to us than we’ve sent to them.”

 “She’s got a bit of bite about her”

Some of our former Conservative participants had been impressed with what they had recently seen of Kemi Badenoch: “Kemi comes across really well. She’s more straight-talking. I trust her to do what she says more than I would Keir Starmer. Not that I’m going to vote for her necessarily, but I think she far exceeds Starmer;” “She’s got a bit of bite about her;” “She’s holding him to account very well. She’s not scared to call him out;” “She was working at 16 in McDonald’s. And her work ethic… I’d rather hear about that than Keir Starmer going on about his working-class background. His parents owned the factory.”

However, this did not often extend to the Conservative party more widely: “I think she speaks well but I wouldn’t trust her as far as I could throw her. With the amount of people who are leaving the party, there’s obviously something that isn’t ringing home to them;” “She was in the Tory government, so if she came out and said, I’m sorry we got stuff wrong, I tried to change it… But unfortunately, I haven’t heard her apologise for the crap the country is in;” “Reform are organised. The Tories are still all over the shop. Kemi Badenoch aside, they are a mess, an absolute bloody mess.”

“We want to hear things that are going to make our lives easier… It’s a slog living in England.”

Former Tories who had switched to Reform or were considering doing so often said they had heard little from the Conservatives since the election (though they were also paying less attention to parties they felt had let them down): “It was that if you work hard, you might have a chance to have financial freedom and succeed in life. But I don’t think they’ve really got that aura about them anymore;” “There’s nothing that’s come from them that makes me want to go back to them. They seem completely aimless and they’re not communicating. I haven’t heard any policies;” “I think we want to hear things that are going to make our lives easier… It’s a slog living in England.”

For many, the defections to Reform were the most recent news they could remember about the Conservatives. A few took a positive view (“they’ve probably done them a favour. Get the rot out”) but more tended to think they were damaging, even if the defectors themselves had been motivated by ambition rather than principle: “Saying ‘I don’t want to be on that team anymore,’ what are you saying? It’s a big statement, isn’t it?” “I think Rosindell has only changed to Reform because he’s seen the writing on the wall as far as the polling is concerned in Havering. He’s jumping ship because he knows he’s not going to win if he’s a Conservative.”

“It wasn’t the original plan, was it, to be a load of failed Tories?”

Reform voters had mixed feelings about their former Tory recruits, and Farage’s new senior shadow team. Some were pragmatic: “The one criticism you can levy against Reform more than anything is that they don’t actually know how to run the country because there’s no-one with real political experience in there. So I think he needed to do it.” However, there was also a feeling among Reform voters that the Conservative influx risked watering down the party’s purpose and appeal: “It wasn’t the original plan, was it, to be a load of failed Tories? It seems to dilute it a bit;” “He’s got two ex-cabinet members from the Conservative Party in his shadow cabinet, when they claim the Conservatives broke the country and now, they want to fix it. Well hang on, you were part of that problem. You were in government and you didn’t help fix what you were paid to fix;” “Suella Braverman is up there screaming about immigration. She was Home Secretary twice!” “I also think it matters what Nigel Farage and other people in the party have said about these people. They’ve said they’re bad, they’re useless, and then he’s like ‘yeah, boys, let’s get them in’. That is hypocritical, obviously. And it speaks to the fact that it’s grift and trying to accumulate power rather than actually trying to run the country successfully.”

Farage’s Clacton constituents said their MP seemed less present and available than he once was: “Obviously I voted for Farage. Since then I’ve emailed him 15 times, and all I get is the parliamentary acknowledgement. Not once has he responded to any of my emails;” “I’ve looked and looked and I can’t find a meeting time or place or anything;” “He used to be here quite a lot. He hasn’t popped his head up recently. He should have what they call a surgery, shouldn’t he? He should be more accessible;” “When the big shop burnt down in Clacton, he was all over that like a rash. He helped the people get another shop and set it up. Now he’s gone quiet again. He’s got to wait for another something. It seems like he has to have a something;” “He’s up in London most of the time. We don’t hear much about him. It’s difficult because he’s leader of his party, so he probably has to be there. But he doesn’t have to be in America all the time.”

 “He’s got as much gravitas as Noel Edmonds. Or Mr Blobby”

 Finally, with the Oscars coming up, who would play the title role in Keir Starmer: The Movie? “Hugh Bonneville. He can play that sort of upper-class, middle-aged male;” “A Gremlin. He was a nice little teddy bear, then as soon as the water spilled… He’s a completely different person since the election;” “He’s got as much gravitas as Noel Edmonds. Or Mr Blobby;” “Jim Carrey in The Mask. Or Dumb and Dumber;” “Mr Bean;” “Forrest Gump;” “Humpty Dumpty falling off his wall.”

Who would play Nigel Farage? “Mel Gibson, because everyone despises him in the elite;” “Del Boy in Only Fools and Horses. Keir Starmer would be Rodney;” “Someone bolshie. The guy who plays Cain Dingle in Emmerdale;” “Gonzo from The Muppets;” “Kermit the Frog;” “Blakey, the guy from On the Buses with the little moustache. Stephen Lewis;” “Alan Partridge.”

What about Kemi Badenoch? “Angela Bassett;” “Meryl Streep. She played Maggie. She has that delivery about her. When she stands at the dispatch box she has that little bit of authority about her;” “Julia Roberts. She always seems quite committed in what she thinks and says.”

Zack Polanski? “Woody Harrelson;” “Matthew McConaughey;” “Mark Strong, the bloke who plays a lot of baddies;” “Alan Carr.”

And Ed Davey? “Casper the friendly ghost, because you never see him;” “Is he the funny one who does all the kids’ things so you can’t take him seriously?” “Harry Enfield;” Ricky Gervais;” “John Cleese in Fawlty Towers. Or Manuel.”