Samsung Hits Back At Dua Lipa’s Claims Amid $15 Million Lawsuit

Samsung has hit back at allegations made by Dua Lipa and her legal team claiming that the brand used her likeness in its packaging without permission.

Last week, the electronics company found itself at the centre of a $15 million (around £11 million) lawsuit filed by Dua, claiming that it had used a copyrighted image of the Grammy winner in the packaging of its TV sets.

The Future Nostalgia singer accused Samsung of using her assumed endorsement as a way of marketing their products, for which she was seeking millions in damages.

Her lawyers also claimed that Dua had previously contacted Samsung to complain about the packaging as far back as June 2025, requesting that they stop, to no avail.

On Tuesday, Samsung issued a statement denying that they did not have permission to feature Dua in the packaging of its products.

“Ms. Lipa’s image was used in 2025 to reflect the content of our third-party partners that are available on Samsung TVs and was originally provided by a content partner for our free streaming service Samsung TV Plus,” they said in a statement (as reported by Deadline).

“The image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes. Given this assurance, we deny any allegations of intentional misuse.

“Samsung has great respect for Ms. Lipa and the intellectual property of all artists. We have actively sought and remain open to a constructive resolution with Ms. Lipa’s team.”

The image in question is of Dua backstage at the Austin City Limits musical festival, where she performed live in 2024.

Dua’s team previously claimed that she is the sole owner of the photo and that she had not granted permission for its use.

HuffPost UK has contacted Dua Lipa for additional comment.