Every year, the Super Bowl is one of the most-watched TV events worldwide – and that’s because the annual sporting event is about so much more than just American football.
On Sunday night, this year’s Super Bowl took place in Santa Clara, California, where the Seattle Seahawks triumphed over the New England Patriots.
But between a star-studded Halftime Show performance, a slew of celebrity ad campaigns and plenty of other A-list appearances, there was a lot more to talk about than just sports.
Here are 13 stand-out celebrity moments from the 2026 Super Bowl…
Early on in his set, celebrities like Karol G, Pedro Pascal, Jessica Alba and Bad Bunny’s former collaborator Cardi B were spotted making cameos
Meanwhile, another of Puerto Rican’s most famous exports, Ricky Martin, joined Bad Bunny for a rendition of El Apagón
At the beginning of the match, Charlie Puth kicked things off with a rendition of the US national anthem
Over in the stands, Kim Kardashian and Lewis Hamilton were spotted enjoying one another’s company just weeks after rumours began circulating that they are an item
As well as appearing during the Halftime Show, Lady Gaga also starred in one of the night’s stand-out Super Bowl ads, duetting with Jigglypuff to commemorate 30 years of Pokémon
Emma Stone and The Favourite, Poor Things and Bugonia Yorgos Lanthimos reunited under very unexpected circumstances – for a Squarespace advert
Ben Affleck gave us a mini-Friends reunion in his latest Super Bowl ad campaign for Dunkin’ Donuts advert, with a 90s twist
Gordon Ramsay and Jason Kelce were among the stars of YouTube TV’s new ad campaign
And finally,Benson Boone joined Ben Stiller in Instacart’s new Super Bowl advert… and yes, a backflip might have been involved
