Trump’s biggest political event so far isn’t in a battleground state

President Donald Trump is going the extra mile for Sen. Darline Graham in deep-red South Carolina.

That’s left battleground Republicans wondering when it’ll be their turn, even while they acknowledge Trump’s campaign trip is in part owing to his strong ties with the candidate’s late brother, former Sen. Lindsey Graham. It’s also caused several supporters of Graham’s primary opponent to scratch their heads at the sudden attention he’s giving a state that is far from critical for ensuring GOP control in Washington. Trump is bringing back his hallmark campaign rally for Graham on Friday in Myrtle Beach, South Carolina, just days ahead of her runoff against Republican Rep. Ralph Norman.

It’s a far cry from the quieter strategy the president has used for candidates in battleground races in Georgia, Michigan and Texas: a couple supportive social media posts and, in some cases, a telerally on the eve of Election Day.

“It’s going to be a red seat,” said Randy Page, a longtime Republican operative in South Carolina who is supporting Norman in the race. “If I were the president, if I were giving him political advice, I’d say: ‘We’re right next to Georgia, we’re right next to North Carolina. Texas ain’t that far away.’ There are some real places that are going to affect the party keeping control of either the House or the Senate, and it’s like he’s just flying over them and ignoring them.”

Strategists involved with GOP candidates who could use Trump’s base-boosting help elsewhere are eagerly waiting to see whether he’ll put the same effort into their own races later this year.

“He’s coming in person for Darline Graham. He really hasn’t done much else,” said one GOP operative involved in several battleground races, including in Georgia, who was granted anonymity to speak candidly. “He probably has the ability to move the needle in Republicans’ favor better than anyone else in the country. The question is just: Will he? Is he willing to? Does he want to? Does he care enough?”

Trump’s appearance in Myrtle Beach is a significant and explicit foray back to the campaign trail in a year in which his previous appearances with his endorsed candidates were mainly on official White House business, focused on issues like affordability and domestic energy production. It also comes at a crucial moment for Graham, who is looking for a momentum boost after an embarrassing debate stage fumble on foreign policy.

He appeared with Nevada Gov. Joe Lombardo in Las Vegas for an official event earlier this month billed to tout tax cuts in a state where the governor is facing a tough reelection battle. In late July, he traveled to suburban Atlanta to deliver remarks where he touted GOP Rep. Mike Collins’ Senate bid against Democratic Sen. Jon Ossoff (Collins himself was absent because of votes in Washington). And a month earlier, he took part in a roundtable discussion with frontline GOP Rep. Derrick Van Orden in Chippewa Falls, Wisconsin.

But it’s been far less than in years past. Trump was ever-present on the campaign trail during the 2018 midterms, and blitzed across the country for rallies during his 2024 election bid, but his travel has been somewhat curtailed since he has faced two attempts on his life that same year.

The Friday rally is the kind of support that some Republican candidates wished had come for them in their own contentious primaries — and operatives in states with competitive general election matchups hope it signals more presidential help is on the horizon before November.

Trump’s heavy hand and his grip over the Republican Party has continued to shape the outcome of several primaries this year, but the degree to which he will help ensure control of Congress this fall — both through campaign appearances and spending his $400 million MAGA Inc. war chest — remains an open question.

For some Republicans in battleground states watching from afar, Trump’s Friday appearance with Graham is a reminder of how little time the president spent on the campaign trail during the primary season.

“Him posting on True Social and doing a tele-town hall has kind of, from what I can tell, been kind of the limit of what he’s done for most endorsed candidates. So this is a little different that he’s going down there,” said Matt Mackowiak, a Republican strategist based in Texas who worked with Sen. John Cornyn on his unsuccessful reelection primary earlier this year and said he will support the Republican ticket this fall.

The White House dismissed concerns over Trump’s attention on South Carolina over other states in a statement.

“President Trump is the unequivocal leader of the Republican party who is committed to maintaining Republicans’ majority in Congress,” said White House spokesperson Olivia Wales. “President Trump will continue to draw a sharp contrast with his commonsense agenda and the radical Democrats in Congress who allowed millions of illegal aliens to flow through the border, unanimously opposed the Working Families Tax Cuts, and are soft-on-crime.”

Several Republicans said that Trump’s Friday rally is likely borne from his long and mostly close relationship with Sen. Lindsey Graham, who Graham’s sister Darline and Norman are running to replace.

“It’s partly that this one is unique,” Mackowiak said. “It’s partly about Lindsey and about I think he’s doing what he thinks Lindsey would have wanted him to do, and so he wants to see that through and see that succeed.”

Regardless of the impetus behind the decision to travel to the Palmetto State, the president’s in-person appearance is a major boon for Graham’s campaign, and her team is eager to capitalize on the rare in-person campaign moment as the recently appointed senator has weathered criticism over her political inexperience. Trump “knows Senator Darline is a true MAGA ally who will help him implement his agenda and fight against the Woke mob better than any other Senate candidate in the country,” Graham spokesperson Abby Zilch said in a statement.

Graham made a significant gaffe on the debate stage earlier this week, when she said “I’m not that informed on national security” in response to a question on U.S. interests in Taiwan. Norman’s allies were quick to seize on the moment to drive home their message that she’s “underprepared” for the office.

A person with direct knowledge of Graham’s campaign’s strategy acknowledged the misstep, but insisted that she had sufficiently cleaned up the flub during a Fox News appearance with Sean Hannity. Now, their focus is on the president’s visit: “This rally allows the campaign to own statewide earned media for a couple days,” said the person, who was granted anonymity to discuss private conversations. “The Trump endorsement is big, but him coming in state is bigger. President Trump is all in.”

If Graham falls short on Tuesday, it will be one of Trump’s most embarrassing in a recent string of losses this primary season. He pushed for her appointment to the Senate to complete her late brother’s term and openly encouraged her to run for a full six years, with his backing.

Plus, he’s already stumbled in South Carolina before: His first pick in this year’s governor’s race, Lt. Gov. Pamela Evette, lost momentum to Attorney General Alan Wilson in the primary, leading to a rare double endorsement from Trump at the last minute.

Several Norman supporters think that Trump should put his focus elsewhere — even if they agree with the president on virtually every other issue.

“Michigan and Ohio and Alaska, Maine and Texas are all at risk of losing to the Democrats,” said state Rep. Jordan Pace, who has endorsed Norman’s bid. “That’s where the money and the attention should be, shoring up those states.”

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