Amazfit launches smartwatch offering feedback and navigation features

Wearables brand, Amazfit, has launched the Active Max smartwatch, which tracks more than 160 sports and activities, offers AI-powered training plans and analytics to track progress.

Features include automatically setting heart rate zones when maximum HR is detected and warning if the heart is beating too fast. It also creates running and hiking routes and starts or pauses exercises automatically. 

Detailed workout summaries, including post-workout and recovery data, are available on the watch and in the Zepp app, which shows workout results, accumulated training load and recovery progress. Active Max tracks a variety of parameters, including sleep quality and heart rate variability and includes a biocharge indicator to reflect the current energy level. 

The device supports thousands of offline maps – including topographic maps, ski resort maps, and contour maps – as well as navigation features. People who start exercising regularly can also share their progress on external platforms such as Strava, Adidas Running, Google Fit, Health Connect, Komoot and Relive.  

Part of Zepp Health, which is headquartered in the Netherlands, Amazfit, a global smart wearable brand focused on health and fitness, offering a selection of smartwatches and bands. Launched in 2015, Amazfit products are used by millions of users and available in over 90 countries.

The new watch retails at £169, US$228 €193.