Technology-led refurbished laptop platform Edify has announced Indian cricketer Ravi Bishnoi as its brand ambassador and angel investor, marking a significant step in the company’s expansion journey. Founded in 2023 and backed by Prime Venture Partners and Beenext, the startup has already served more than 50,000 customers across India and recorded 5x growth over the past year. It is now targeting $10 million in annual recurring revenue by the end of the next financial year. 

The partnership signals Edify’s intent to accelerate brand-building efforts as demand for affordable, high-performance computing continues to grow across the country.

Tapping into an $11 Billion Opportunity

India’s secondary electronics market is estimated to be worth $11 billion, yet much of it remains unorganised. Refurbished laptops are often sold through offline grey-market channels with minimal quality assurance, creating hesitation among buyers.

Laptop penetration in India remains low, with only about 9% of households owning a computer. Edify estimates that nearly 220 million households are still awaiting their first laptop, underlining a vast affordability gap that certified refurbished platforms are now working to bridge.

Technology at the Core

At the heart of Edify’s operations is a proprietary intelligence stack featuring automated testing, predictive procurement, and workflow optimisation. Each device undergoes a multi-stage certification process powered by data-driven diagnostics, ensuring consistent quality at scale while maintaining strong unit economics.

The model reflects a broader evolution in re-commerce, where differentiation increasingly comes from software, data systems, and consumer trust rather than simple inventory aggregation.

Bishnoi’s Strategic Alignment

Ravi Bishnoi’s association extends beyond endorsement. By investing personally in the company, the cricketer aligns himself with Edify’s focus on digital inclusion and access.

Growing up in a small village near Jodhpur, Bishnoi’s journey resonates with Edify’s mission to democratise premium computing for students, creators, and young professionals.

Ashwini Purohit, Co-founder, Edify, said: “India doesn’t lack devices. It lacks trust and accessibility. Our goal has been to rebuild the refurbished category from the ground up with technology, transparency, and strong consumer experience. Ravi joining as both ambassador and investor signals that this shift is becoming mainstream.”

Ravi Bishnoi added: “Access to the right tools can change a person’s journey. Edify is making premium laptops accessible to people who need them most, and I’m excited to support that mission both as an ambassador and an investor.”

Expansion Plans Ahead

Looking forward, Edify plans to strengthen its footprint in Tier 2 and Tier 3 cities, expand into adjacent computing categories, and build enterprise and fintech partnerships aimed at extending device lifecycles.

With corporate IT refresh cycles accelerating and millions of devices entering secondary markets annually, Edify believes India is on the cusp of an organised re-commerce transformation, one defined by AI-driven quality control, trusted branding, and capital-efficient supply chains

In anticipation of possible global racing, Chris Waller alongside Godolphin moved Beiwacht to Melbourne to acclimate to straight-track conditions.

The three-year-old colt targets the Group 1 Lightning Stakes (1000m) at Flemington on Saturday, matched against Godolphin stablemate Tentyris, handled by Anthony and Sam Freedman.

These Godolphin colts are both tabbed for the Group 1 Newmarket Handicap (1200m) at Flemington March 7, with overseas options including the June Royal Ascot meeting in Britain.

They previously dueled on the Flemington straight, Tentyris taking the Group 1 Coolmore Stud Stakes (1200m) in November as Beiwacht came home fourth.

Beiwacht‘s fourth came off a dominant score in September’s Group 1 Golden Rose (1400m) at Rosehill.

Trainer Chris Waller confirmed readiness, citing Ben Melham’s positive feedback from last week’s Flemington gallop, with the jockey aboard Saturday.

“Darren (Beadman) went down to watch it, and he gave us a glowing report,” Waller said.

“Everyone is happy.”

Waller emphasized the Melbourne races prep for trips abroad, yet the key focus with Godolphin is revitalizing the colt’s form.

“We need him in form and we need him used to straight racing,” Waller said.

“We will let him run his race, not worry too much about other things. We will get him into a good rhythm and let him find his pace he’s comfortable with.

“I think that’s what we have to do with him, he showed that in the Golden Rose. Let him use his speed but harness that speed, a little bit like Nature Strip.

“He’s not as free going, but we’ve just got to get it right.”

Waller replicated this strategy successfully with Home Affairs, Lightning Stakes winner after Coolmore Stud Stakes.

Nevertheless, Home Affairs couldn’t sustain momentum in 2022 Newmarket Handicap with 56kg, ninth place, before trailing at Royal Ascot in Group 1 Platinum Jubilee (1200m).

“To get him ready for the Newmarket, they need to have a run first so it might as well be up the straight,” Waller said.

Visit the leading racing betting markets to place your wager on the Lightning Stakes.

“It could have been in the Eskimo Prince (in Sydney), but he’s won his Group 1, so I’ll keep him there and give him a chance the learn about straight racing.”

The post Flemington straight to launch Beiwacht campaign first appeared on Just Horse Racing.

Tyson Fury is aiming to become a three-time heavyweight world champion but there is one man looking to intervene and disrupt those plans by sending Fury into a more permanent retirement.

‘The Gypsy King’ has hung up the gloves on several occasions but, at the age of 37, th ere was a sense that his most recent retirement, off the back of consecutive defeats to Oleksandr Usyk, could have been his last.

However, it has now been confirmed that Fury will return to action in two months’ time, as he sets about his goals of becoming boxing’s fifth three-time ruler.

For his comeback, Fury is tasked with hard-hitting Russian, Arslanbek Makhmudov, who was successful on British soil in his last outing, when he outpointed Dave Allen in Sheffield just four months ago.

Speaking with Sky Sports, Camille Estephan, founder of Eye of the Tiger Promotions and promoter of Makhmudov, stated that his fighter’s goal is to send Fury into a ‘real retirement’.

“Our goal and objective is send him to retirement, this time for real!”

Of Makhmudov’s 19 wins inside of the distance, 17 have come within the first three rounds, meaning Fury will need to be prepared for an attempted early onslaught when he collides with the Mozdok-born underdog.

It is believed that Fury-Makhmudov will take place at Tottenham Hotspur Stadium on Saturday, April 11, after failed attempts to stage the event at Old Trafford.

The event will broadcasted live by Netflix at no additional cost to a standard subscription, with further details regarding the undercard expected imminently.

Tempted laid down a formidable mark for her peers with a powerful resurgence in the Eskimo Prince Stakes, leaving Apocalyptic poised to respond in kind.

The Michael Freedman-prepared three-year-old filly steps out again in the Light Fingers Stakes (1200m) at Randwick on Saturday, coming a week on from Tempted’s decisive defeat of colts and geldings first-up across the same ground.

Yet to cross paths, the two fillies are charting paths that will intersect at the Group 1 Surround Stakes (1400m) on February 28, and Apocalyptic’s assertive comeback could forge a thrilling encounter.

“I guess there will be the prospect of us locking horns in the Surround,” Freedman said.

“They’re animals, so I never get too far ahead of myself, and I certainly never get over-confident with any horse.

“But I’m very happy with her and looking forward to getting her back to the track.”

Boasting three wins from just five starts, Apocalyptic opened her spring account in the Furious Stakes (1200m) before claiming the Tea Rose (1400m) and Flight Stakes (1600m), ending with a runner-up effort in the Thousand Guineas (1600m) at her first Melbourne run.

Freedman finds it tough not to feel buoyant about a horse delivering such results early on.

“When you break your maiden in a Group Two, and then win a Group Two and a Group One at your next two, you don’t see it too often,” he said.

“From a trainers’ point of view, when you get horses like that around you, it’s exciting.”

Stablemate Manaal remains in contention for the Expressway (1200m) and Triscay Stakes (1200m) as the four-year-old embarks on her probable swansong season.

A reliable stable force in recent times, this Group 1 winner is earmarked for stud duties next season, with Freedman keen to bolster her achievements first.

“This will probably be her last campaign, I’d suggest, before she goes off to the breeding barn, so I’d love to try to pick up another stakes win for the Emirates group,” Freedman said.

“She has been here since the Gimcrack and she’s still matching strides (with the better mares).

“She’s never been what you call a headliner, but it’s rare to see them win before Christmas, a stakes winner at two, stakes winner at three and then a stakes winner at four. It’s a pretty good resume.”

The racing betting markets are heating up for the Light Fingers Stakes at Randwick.

The post Apocalyptic set to Light up Randwick first appeared on Just Horse Racing.