Edinburgh Leisure targets corporate members with EGYM Hussle collaboration

EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city.

Seventeen Edinburgh Leisure venues, including the redeveloped Meadowbank Sports Centre, will become available on EGYM Hussle’s B2B corporate member base. 

Ally Strachan, fitness development manager at Edinburgh Leisure, says this will enable the trust to extend its reach into the corporate sector and grow its user base, as well as create the opportunity to introduce EGYM equipment.

The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission to deliver in the preventative healthcare space.

The aggregator focuses on business-to-business partnerships, providing the clubs on Hussle’s network with incremental revenue, unlocking access to additional members outside their existing networks.

James Crossland, director of operations at EGYM Hussle, says: “As a charitable trust with a strong focus on community health, inclusion and accessibility, Edinburgh Leisure is a fantastic partner. This collaboration helps extend access to high-quality fitness facilities for more people, while supporting Edinburgh Leisure’s mission to keep Edinburgh active and well.”

All EGYM Hussle partner venues benefit from free marketing via the dedicated website