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Everyone Active launches ‘Much More’ marketing campaign

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42 minutes ago

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By Kath Hudson    04 Sep 2026

Everyone Active launches its ‘Much More’ campaign

It showcases the many benefits people can get from its leisure facilities

The narrative shifts focus beyond basic exercise to emphasise life skills, mental wellbeing, social connections, and the You+ wellness membership.

The strategy spans TV, digital hubs, PR and customer communications

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Everyone Active has launched new campaign – backed by TV advertising for the first time – which will show the national reach of the company while messaging the many ways its leisure facilities contribute to people’s lives. 

The Much More campaign aims to showcase how the leisure centres provide places for people to learn new skills, build confidence, make friends, improve their wellbeing, and create lasting memories.

The first-ever national tv advertising campaign represents a significant investment in the brand’s marketing activity. It was developed in partnership with creative agency, Wraith, and focuses on the everyday experiences taking place across Everyone Active facilities and the impact they have. For example, swimming lessons building confidence and friendships (Much More Than a Swimming Lesson).

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The Much More Than a Gym Membership’ ad showcases the broader role that Everyone Active plays in supporting people’s physical and mental wellbeing, including the benefits of its You+ wellness membership.

Alison Ford, commercial director at Everyone Active, said: “We have made a significant investment in this campaign because we want to demonstrate the breadth of what modern leisure provision can offer and the positive emotions that can come from being active in our facilities. Whether it is a sense of achievement, greater confidence, happiness or connection, we’re proud to help people achieve much more in everyday life.

“At its heart, Much More is about changing the way people think about leisure and ensuring the Everyone Active brand resonates with our customers beyond their time in our centres. We want to be a brand that is part of people’s everyday lives, reflecting the positive impact that being active can have on how people feel, live and connect with others.”

The campaign will roll out across Everyone Active’s customer communications, digital channels, online campaign hub, social media, PR, TV advertising and in-centre activity. Social promotion will also take place across the organisation’s leisure facilities, with local teams bringing the Much More proposition to life through stories and experiences from their own communities.

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Everyone Active managing director, Duncan Jefford, will be among the line-up of speakers at the all keynote HCM Summit taking place in London on 22 September. Tickets are available here.

Visit the Everyone Active website, to watch the two videos.

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London Squash Classic: Anahat Singh loses to Malaysia’s Sivasangari in quarterfinals | More sports News

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3 minutes ago

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5 September 2026

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London Squash Classic: Anahat Singh loses to Malaysia’s Sivasangari in quarterfinals

India’s Anahat Singh’s campaign at the London Squash Classic ended in the quarterfinals after she lost to Malaysia’s world No. 5 Sivasangari Subramaniam in London on Friday.The reigning world junior champion went down 4-11, 4-11 in the women’s quarterfinal of the PSA Gold event.Third seed Sivasangari controlled the match from the start and completed a 2-0 (11-4, 11-4) win in just 17 minutes. She will now face second seed and reigning world champion Amina Orfi of Egypt in the semifinals.Anahat, who is ranked world No. 20, had reached the quarterfinals after beating Belgium’s world No. 11 Nele Gilis in a three-game thriller in the previous round.The 18-year-old will next play at the Qatar Classic, starting on September 12, as part of her preparation for the Asian Games in Japan, which begin on September 19.The defeat also comes a few weeks before the Asian Games, where Sivasangari is expected to be Anahat’s biggest rival. The Malaysian is currently the highest-ranked Asian player.The gold medallist at the Asian Games will earn a place at the 2028 Los Angeles Olympics, where squash will make its Olympic debut.

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All Classes in Search for the Needle

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16 minutes ago

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5 September 2026

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Classes in Search for the Needle are playable archetypes that grant you various bonuses when equipped. Each Class can help you speed up your clear times in a different way, be it through stat bonuses or special items. You can unlock Classes in the game’s hub area by performing spins with Gems, the main currency of this experience. The utility provided by the Class system makes it indispensable to all players.

This guide features a complete overview of every Class in Search for the Needle, along with the bonuses it offers.

Every Class and what it does in Search for the Needle

The Classes menu (Image via Roblox)The Classes menu (Image via Roblox)
The Classes menu (Image via Roblox)

Unlocking Classes is only possible while you are in the lobby. Approach the “Classes” station to access the menu and view the different Classes available in this experience. You can’t freely buy a Class in this title; you can only perform spins, requiring you to spend 40 Gems per roll. Each Class has a predetermined chance to roll through spins, which can also be seen under their names in the Classes menu.

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Below, you can find all the details for every Class in this experience:

Starter

  • Default Class with a 40% chance to roll through spins.
  • This Class offers no bonuses.

Pack Mule

  • 25% chance to roll through spins.
  • This Class increases carry capacity by 50% in every bag.

Hay Merchant

  • 14% chance to roll through spins.
  • This Class increases the amount of money you earn upon selling hay by 20%.

Forkmaster

  • 9% chance to roll through spins.
  • This Class causes Pitchfork swings to collect 25% more hay.
  • The cost of Pitchfork upgrades is reduced by 25%.

Demolitionist

  • 7% chance to roll through spins.
  • The Class increases the blast radius of Dynamite explosions by 20%.
  • It also has a 10% chance of causing the TNT to split into three mini-charges.

If you are new to Search for the Needle, our beginner’s guide can provide you with an overview of its basic mechanics.

Prospector

  • 3.9% chance to roll through spins.
  • This Class causes Diamonds to appear 50% more frequently when collecting hay.
  • It can also cause hay to transform into Diamonds.

Drone Specialist

  • 1% chance to roll through spins.
  • When playing as this Class, you always own a drone.
  • The drone flies 30% faster and carries 40% more hay.
  • Every once in a while, a three-drone work swarm has a chance to appear.

Ultimate Farmer

  • 0.1% chance to roll through spins.
  • This Class offers the bonuses of every other Class at once.
  • Every once in a while, it will cause Golden Harvest to activate.

Also read: Unique Roblox username ideas for new players

FAQs on Search for the Needle

How many Classes does Search for the Needle feature?

The game features a total of eight unique Classes.

What is the best Class in the game?

The Ultimate Farmer Class is the best, as it offers the bonuses of every other Class at the same time.

How do I unlock Classes?

Classes can be unlocked by performing spins in the lobby.

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