JustaMinx claims ExtraEmily was paid $450k to become Twitch’s new Brand Ambassador

Controversial streamer JustaMinx has streamed more in 2026 (on Twitch) so far than in the entirety of 2025. She’s also been active on social media, and most recently, on August 13, 2026, she spoke about Twitch Ambassador ExtraEmily. For context, Twitch recently named Emily as one of its newest Ambassadors entrusted to represent the platform, foster community engagement, and provide feedback.

JustaMinx suggested that Twitch’s move to make ExtraEmily an ambassador was motivated by fear of Kick’s growth, while also claiming that Emily was paid $450,000 to take up the position:

“twitch is lowkey scared kick are gonna take over lmao. She got paid 450k to be an ambassador btw.”

Notably, this post was shared about a week after Minx called out One True King (OTK) co-founder TipsOut, threatening to release “behind-the-scenes recordings of him” and his organisation that were supposed to be private.

As of this writing, JustaMinx averages about 300 viewers per stream and is primarily active in the Just Chatting category on Twitch. She also streams on Kick where she has about 6,000 followers.

ExtraEmily’s Twitch Ambassador appointment sparks controversy online

The announcement has been controversial, and some streamers and viewers criticized the decision because ExtraEmily has received multiple Twitch suspensions in the past, including bans related to distracted-driving incidents during IRL streams.

Netizens online reacted, with many questioning Twitch’s decisions:

“At least when she hits someone, it’ll be no question if the victim can sue Twitch,” said @decoyposts.

“Twitch picking a creator who literally got banned for distracted driving to represent their global brand is Peak Twitch Management,” said @FOSTER7864.

“I think she’s a great pick! She represents exactly what twitch is perfectly 😂,” said @REALIcePoseidon.

“The streets aren’t safe with her driving around,” said @its_pickletime.

The announcement about ExtraEmily being a Twitch Ambassador was part of a broader rollout introducing several new ambassadors, including GP_TV, Gh0stArcade, blklght, WhiskeyDing0, Bubbell, Moohoodles, and BurtsBeat.

In other news, Emily has a new show on Hulu called Creator Essentials.

Edited by Vishnu Menon