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Manchester United fans launch online campaign against the club’s sponsors

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Man Utd fans continue to protest against the club’s ownership, hoping to remove the Glazers and Sir Jim Ratcliffe.

Manchester United fans have launched an online campaign against the club’s sponsors and partners.

Several United social media accounts announced the cyber protest on Tuesday evening. Using the hashtag #BoycottUnited, they encouraged fans to leave negative reviews for the companies, email their press offices, and leave comments on their social media posts.

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A graphic with United’s sponsors and partners has been created. The poster reads: “You have a voice, no matter how small or big. Let your feelings be known to these companies via reviews and socials.”

Qualcomm Technologies has sponsored the front of United’s shirts with their Snapdragon brand since the 2024/25 season. The California-based company is United’s biggest commercial partner, and fans have littered their social media with negative posts about the club’s ownership.

Snapdragon have have responded by hiding some replies from some angry supporters under their posts. United’s sponsorship deal with Snapdragon is understood to be worth around £60million per season.

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The online campaign has been launched against United’s sponsors and partners because a portion of fans have suggested that protests do not work.

United matchgoers have consistently protested against the Glazer family since their leveraged buyout in 2005, and Sir Jim Ratcliffe has become just as much of a target during demonstrations over the last 18 months.

United fan group The 1958 last organised a protest against the treatment of season-ticket holders following a controversial ticket-touting investigation before the Manchester derby at Old Trafford.

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The police estimated that around 500 fans were in attendance, but more supporters joined as the protest moved onto Sir Matt Busby Way and marched toward the stadium.

United fans were unhappy with the club’s activity in the transfer market this summer. The Reds spent £150million to sign Andrey Santos, Youri Tielemans and Carlos Baleba, while Karlow Darlow was signed on a free transfer.

The club failed to sign a back-up left-back to cover for Luke Shaw, who has already missed three games, and signing a back-up striker was not a priority.

Manchester City spent a league-high £458m during the window, followed by Chelsea (£342.4m), Tottenham (£334m) and Newcastle (£275.2m).

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