Nike has welcomed Serena Williams back to professional tennis with a billboard in her hometown of Compton.
The billboard features a photo of the 23-time Grand Slam champion alongside a simple message:
“The GOAT’s Back.”
The tribute comes shortly after Williams returned to competition for the first time since the 2022 US Open.
The location makes the gesture even more meaningful. Compton is where Serena first learned the game on public courts before becoming one of the greatest athletes in sports history.
Williams marked her return with a doubles victory alongside Victoria Mboko at Queen’s Club, earning her first professional match win in 1,376 days.
Now, the city where her tennis story began is celebrating her comeback.
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