UFC touts 34M viewers for Freedom 250 with international audience

The total viewership for this month’s UFC Freedom 250 event at the White House was raised to an estimated 34 million viewers in numbers released Friday.

That is nearly double the initial total announced on June 19, five days after the event held on the South Lawn on President Donald Trump’s 80th birthday.

The updated figures released by the UFC for the Washington, D.C., event include international audiences from countries such as Australia, China, India, South Korea, New Zealand and the United Kingdom, making it one of the most-watched events in the history of the promotion.

UFC said several countries still have not reported their data. Spain and France, which had athletes competing in the event, will not report their viewership until mid-July.

The audience enjoyed unprecedented action inside the Octagon.

For the first time in UFC history, every bout on the card ended by knockout or technical knockout. In the main event, Justin Gaethje defeated Ilia Topuria by corner stoppage following the fourth round to become the undisputed UFC lightweight champion.

Domestically, the audience of 17 million viewers established a record for a Paramount+ live event based on numbers from Nielsen, which tracked the U.S. markets, and Adobe Analytics, which tracked Latin America.

–Field Level Media