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15 Famous Movie & TV Vehicles You Can Buy (But Probably Can’t Afford)

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When it comes to collecting items from movies and television shows, there are plenty of options. Above all, there are the vehicles, and in many shows and films, they’re highly collectible. More than a few people have built replicas of the TARDIS from “Doctor Who,” though this is something that only a handful of folks can do.

However, when you move to real vehicles, the costs skyrocket. This is especially true when they require heavy modifications. Add to that the fact that high-profile productions often pull out all of the stops to make their vehicles stand out, and getting your hands on something like Baby from “Supernatural” isn’t an inexpensive undertaking.

Restoring something built decades ago isn’t cheap, and costs tend to rise when collectability is taken into account. Regardless, there are a select few who have shelled out a ton of cash to ride in style. Each of these 15 vehicles comes from an incredibly popular show or movie, and while you can technically buy them all, odds are the sticker shock will keep you away.

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Bullitt – 1968 Ford Mustang GT390 Fastback

“Bullitt” is one of the greatest car-chase movies from the 1960s, and its car has long been highly desired by collectors. In the film, Steve McQueen plays SFPD Lt. Frank Bullitt, and he drives a beautiful 1968 Ford Mustang GT 390 Fastback; and much of the action takes place on the road. 

The car is painted Highland Green with the GT package, featuring the 390 FE V8 engine with some modifications for filming. Two were used in the movie, and after filming wrapped, they disappeared. There’s a great story about how the car from “Bullitt” was finally found, but even if you wanted to get your hands on a film-used car, you’re going to have a tough time. 

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The last time one sold was in 2020, and it went for $3.74 million. Fortunately, a non-screen-used ’68 GT 390 Fastback isn’t too hard to locate, so you can find them for sale every so often. Depending on condition, you can probably get your hands on one for around $58,000, though some sell for considerably more.

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Supernatural – 1967 Chevrolet Impala

“Supernatural” is all about Dean (Jensen Ackles) and Sam (Jared Padalecki) Winchester, two brothers who travel about the United States killing monsters. The show ran for 15 seasons, and while it’s not exactly a character in and of itself, “Supernatural’s” 1967 Chevrolet Impala, known affectionately by Dean as “Baby,” might as well be one.

Prior to the show’s first episode airing in 2005, the ’67 Impala wasn’t the most iconic car. That’s since changed, and the Chevy has become one of the most collectible cars on the market for lovers of the series. There are several variations, but for Baby, it’s the 1967 SS Impala four-door hardtop with an eight-cylinder 427ci Turbo-Jet V8 engine.

Finding one in good condition isn’t too difficult, though because of the series, the cost of these beauties has steadily risen. On average, you can expect to pay around $66,750 for a decent one. Some sell for considerably more, while lower-end cars can run you as little as $20,000. The production used several Impalas, though Ackles managed to get the main one off the lot when filming wrapped.

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Magnum P.I. – 1979 Ferrari 308 GTS

Tom Selleck dominated ’80s prime-time television on “Magnum P.I.,” and he did so while driving a red 1979 Ferrari 308 GTS. The car is iconic and expensive, though, fortunately, even Ferraris can become affordable (to some) after 50 years. That’s not to say that Thomas Magnum’s ride is cheap or easy to find.

The production used three Ferrari models, changing it up over the seasons, beginning with a 1979 308 to a GTSi, and finally a 1984 GTS Quattrovalvole, but the differences weren’t too noticeable to fans unfamiliar with the minor differences between models. They required modifications to accommodate Selleck’s height, but were otherwise the same cars a select few could afford to drive in the early 1980s.

In 2017, a 1984 model driven by Selleck on the show sold for $181,500. If you want to get behind the wheel of one that wasn’t seen on television, it won’t cost as much, but expect to shell out some serious cash. These average for around $77,000; like any car, condition matters, and some can go for around $130,000 or more.

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Smokey and the Bandit – 1976 Pontiac Firebird Trans Am

When it comes to great car movies from the 1970s, look no further than “Smokey and the Bandit.” The action comedy film features an all-star cast and some seriously great driving scenes. Bo “The Bandit” Darville (Burt Reynolds) sat behind the wheel of a 1976 Pontiac Firebird Trans Am.

The car used in the film is a 1976 Trans Am with its front end restyled to look like the 1977 edition. Regardless, there are plenty of tribute cars decked out in black paint and gold trim that look, to the average viewer, like a so-called “Bandit Edition” Trans Am. You can usually find these cars for sale, but they often require some modifications.

Indeed, the car used in the film was heavily modified and made to look very different from what it actually was. It is occasionally possible to get your hands on one tied to the movie, as a promo car used by Universal Studios was sold at auction in 2016 for $550,000. Thriftier collectors can usually get a ’76 or ’77 Trans Am for around $82,000 on average.

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Batman: The Movie – 1966 Ford Futura

Since his introduction in 1939, Batman has driven tons of vehicles, though the Batmobile is the most recognizable. There have been several versions over the years, but the most iconic is easily the car featured in the 1966 television series starring Adam West as the Caped Crusader. It may come as a surprise, but the production used a legit car to make the Batmobile.

The retro-futuristic design came about thanks to the 1955 Ford Lincoln Futura concept car, which was modified heavily to align with the show’s theme. Eventually, the Batmobile switched over to the 1966 Ford Futura, but the overall design scheme remained pretty much the same.

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Owning the Batmobile isn’t an inexpensive endeavor, and the one featured in the 1966 feature film sold at auction in 2010 for $4.2 million. While it’s possible to find a reasonably priced replica for around $85,000, most require tons of modifications to bring them up to Batman’s approved specs, as the car that hit the market looks very different from the one driven by the Dark Knight.

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Knight Rider – 1982 Pontiac Firebird Trans Am

“Smokey and the Bandit” wasn’t the only production to glamorize the Pontiac Trans Am, and one of the most well-known cars in ’80s television was a 1982 model. “Knight Rider,” the show that made David Hasselhoff a star, features a 1982 Pontiac Firebird Trans Am as K.I.T.T., voiced by William Daniels.

Because of the show’s popularity, the ’82 Trans Am became highly collectible — especially when the car is modified to feature K.I.T.T.’s various upgrades and alterations. These are fairly extensive, beginning with a light bar in the car’s grill and moving to the interior, which is not stock by any stretch of the imagination.

There are plenty of tribute cars out there, including one “Knight Rider” car that got a speeding ticket while parked in a museum. Tribute cars that look like K.I.T.T. can get expensive, running around $130,000 to as much as $150,000. That said, newer replicas sell for considerably less, with one from the 2008 revival series going for $44,000 in 2009, though it was hardly an ’82 Trans Am. Without modifications, one of those runs around $12,000.

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Back to the Future – 1981 DeLorean DMC-12

Before “Back to the Future” hit the silver screen in 1985, the DeLorean DMC-12 was a failed car. After, it was a pop culture icon that’s so recognizable, the DeLorean nameplate managed to return from the dead. Regardless of the real vehicle’s fate, the movie car is one of sci-fi’s most celebrated, and it’s possible to own one.

While your 1981 DMC-12 won’t fly or travel through time, it can be modified to look just like the one from the movies. Most tribute cars and replicas take the car’s look from “Back to the Future Part II,” which features a Mr. Fusion alongside other items like the Flux Capacitor introduced in the first movie.

Getting a film-used DeLorean from “Back to the Future” isn’t likely, so you can do one of two things: buy a used ’81 car and modify it yourself or buy one that’s already been outfitted with all the bells and whistles. Unmodified, they can sell for around $40K, though the average price is around $130,000 for a pristine, working car. A modified one might run as much as $200,000.

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The Dukes of Hazzard – 1969 Dodge Charger

One of the most recognizable cars from ’80s television is the General Lee, the 1969 Dodge Charger used in “The Dukes of Hazzard.” The car is painted bright orange with the number “01” emblazoned on the doors, while the Confederate Battle Flag is painted across its top.

The car is probably best known for its amazing stunts, but don’t be fooled — the production went through a lot of them. Across the series’ seven seasons, the folks behind “The Dukes of Hazzard” went through at least 329 different cars, destroying as many as two each episode. One of the best-known stunts involves the car flying up into the air after hitting a ramp while the Duke cousins cheer “Yahoo” while it arcs through the air.

If you don’t think that destroys a car’s vital parts, you’d be wrong. The ’69 Dodge Charger is highly collectible and has been featured in numerous series, including being Ghost Rider’s “Hell Charger” in “Marvel’s Agents of SHIELD.” On average, these cars go for around $150,000 in good condition, though a tribute car went for $62,700 in 2022.

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Casino Royale – 2007 Aston Martin DBS V12

When it comes to classic cars and movies, the franchise with perhaps the most is James Bond. Beginning in 1962 with “Dr. No,” the Bond franchise exploded to include dozens of movies and plenty of iconic actors. It also features a ton of automobiles, and one of the most impressive arrived in 2006’s “Casino Royale,” which introduces Daniel Craig as the new Bond.

In the film, Bond gets behind the wheel of a beautiful 2007 Aston Martin DBS V12, which didn’t technically exist when the movie was shot. Aston Martin provided the production team with a 2006 model that featured a mockup of the body panels for the 2007 model.

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This isn’t apparent when watching the movie, and the car looks incredible. As any enthusiast knows all too well, Aston Martin doesn’t make inexpensive cars, and this model’s MSRP was $256,000 in 2008. You can buy a 2007 model for around $222,000, but condition is everything, and a superb example can run considerably more. Still, if you’re incredibly lucky, they can sometimes sell for $110,000.

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Ghostbusters – 1959 Cadillac Miller-Meteor

While most people weren’t interested in riding around in a hearse, that changed in 1984 when the ECTO-1 found its way to screens in “Ghostbusters.” The white hearse with tons of techno gadgets and the Ghostbusters logo became a cinematic pop culture icon, leading a small number of collectors to get their own versions.

For most people, that wasn’t an easy task, as the car used for the famous hearse was the 1959 Cadillac Miller-Meteor Futura Duplex, which was a huge vehicle that was used for all sorts of things, including functioning as a limousine and ambulance. It was also a hearse and much more, but there aren’t many of them left in the world.

Getting one from the movies is unlikely, as there are too few, but you can sometimes find them for sale sans modifications for around $231,000. You can also rent a replica through the Volo Car Museum, so there are options. One re-creation sold in 2025 for $297,000, so expect to shell out some serious cash on your way to becoming a semi-professional Ghostbuster.

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Ferris Bueller’s Day Off – 1961 Ferrari 250 GT Spyder California

Even if you didn’t know a thing about Ferraris, you probably winced when Cameron (Alan Ruck) destroys his father’s 1961 Ferrari 250 GT Spyder California in “Ferris Bueller’s Day Off.” The car is such a focal point of Ferris and company’s skip day that it stands as one of the most important elements in the movie.

You’ll be happy to know that they didn’t actually destroy a real car because the production couldn’t afford it. They had three different replicas made for the shoot, which used a Moderna Spyder with no engine for the destroyed one seen in the movie. A real Ferrari 250 GT Spyder California sold in 2016 for $17.16 million, which explains the swap.

The real GT Spyder wasn’t worth as much in 1984, but it was still too expensive to destroy for a movie; the replicas were good enough. One of the two that weren’t destroyed sold for almost $400,000 in 2020, so while that’s out of most people’s price range, for a select few, it’s possible to get their hands on a “real” car used in the film.

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The Cannonball Run – 1979 Lamborghini Countach LP 400 S

Perhaps one of the most famous racing movies of the 1980s is the Burt Reynolds comedy “The Cannonball Run.” The film is all about the real outlaw road race called the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash, which started in Connecticut and ended in California.

Reynolds plays J.J. McClure, and while he drives a 1974 Chevrolet Laguna, that’s not the most impressive car in the movie. That honor goes to the black 1979 Lamborghini Countach LP 400 S driven by Marcie Thatcher (Adrienne Barbeau) and Jill Rivers (Tara Buckman) in the film’s opening credits. The spandex-clad ladies flash some cleavage to distract some pursuing Nevada Highway Patrol officers.

As you can imagine, the car isn’t on the lower end, but you can buy your own version of the 1979 Lamborghini Countach from “Cannonball Run” with enough cash. They average around $536,000 in good condition, though they can sell for nearly $700,000 on the higher end. That’s not bad for a car that had an original MSRP of only $41,000, though that would be $188,595 in 2026 when adjusted for inflation.

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Easy Rider – 1969 Harley-Davidson Captain America Chopper

There are tons of great motorcycles seen in movies and TV shows, but when you get right down to it, the most influential comes from “Easy Rider.” The road film sees two bikers make their way across parts of the United States, carrying cash from a drug deal as they ride the open road.

Dennis Hopper plays Billy, while Peter Fonda is Wyatt, and it’s his bike that’s the most iconic. He rides a 1969 Harley-Davidson Chopper with a Stars & Stripes paint job that earned him and the bike the nickname “Captain America.” The chopper is one of the most iconic motorcycles of the 1960s, and because it’s a chopper, you know that it’s already a custom job.

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It features an elongated front end and stretched-out frame with a paint job that makes it stand out. The original bike from the film sold in 2024 for a record-smashing $1.35 million, and based on that and other sales figures, they can average as much as $592,000. Don’t let that sticker shock scare you away because some tribute bikes have been built for far less, amounting to around $30,000.

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Iron Man – 1967 AC Shelby Cobra

While it would be nice to score Tony Stark’s (Robert Downey Jr.) armor from “Iron Man,” that’s pretty unlikely to happen anytime soon. Fortunately, there are other options, and if you pay attention to Stark’s garage, you’ll see that the man has a pretty sweet collection of classic cars.

While it doesn’t get much screen time, one of his most impressive is a 1967 AC Shelby Cobra. These are among the most desirable cars on the market, and it’s painful to see Iron Man crash into his, destroying it as you see in the above image. Thankfully, they didn’t actually smash a real one for the movie and instead opted for a so-called “re-creation rolling chassis.”

This was little more than an aluminum rendition of a ’67 AC Shelby Cobra. One of the rolling chassis sold in 2015 for $24,200, but don’t expect to get the real deal for anywhere near that price. There’s a pretty wide range, depending on condition, but it’s not uncommon to see a ’67 AC Shelby Cobra like the one recreated for “Iron Man” sell for around $1.1 million, while running replicas cost around 10-20% as much.

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Goldfinger – 1963 Aston Martin DB5

While the Aston Martin featured in “Casino Royale” is an amazing piece of machinery, the most iconic vehicle from the franchise debuted decades earlier. Bond’s most recognizable car is his 1963 Aston Martin DB5 featured in 1964’s “Goldfinger.” Technically, it was a DB4 with prototype DB5 parts, but most fans couldn’t care less.

While you’ll be hard-pressed to load one with as many gadgets, it’s not impossible. Granted, you’re going to have to star in the next James Bond movie to be able to afford your very own because the ’63 Aston Martin DB5 is one of the most desired and expensive automobiles on the planet. The car’s model appears in eight of the franchise’s movies, though from different years.

Still, the ’63 model is at the top of most collectors’ lists. Aston Martin made 25 re-creations, fitted with plenty of gadgets and gizmos, which boasted a sticker price of $3.63 million, but there’s a cheaper option. A legit ’63 model can often go for as much as $1.7 million, though you might get away with spending only $1.3 million of your hard-earned cash to add one to your collection.

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Hyundai Claims Humanoid Robot Plan Is Not Part of Talks With Striking Workers

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Ars Technica reports:


Hyundai Motor Company’s plan to put humanoid robots to work by 2028 is not part of current negotiations with striking South Korean autoworkers, according to the company.

The automaker is disputing news reports that partial labor strikes by the Hyundai Motor union at the world’s largest automotive plant in South Korea were spurred by concerns about the company’s planned deployment of humanoid robots in the United States starting in 2028. [The planned robots are built by Boston Dynamics, now a wholly-owned subsidiary of Hyundai.] A Hyundai statement shared with Ars describes the union’s demands as focusing on compensation-related issues such as wage increases, bonuses, and an extension of workers’ retirement age. “Potential deployment of robots in Korean production facilities is not part of the current labor-management discussions,” according to the Hyundai statement…

Hyundai emphasized that its current plan only covers the initial deployment of the Atlas humanoid robot at Metaplant America, an electric vehicle factory near Savannah, Georgia, starting in 2028. “Decisions about future Atlas deployment at other facilities will be made thoughtfully, in accordance with local operational needs, and in dialogue with the employees and workforce representatives at those sites,” the company stated. However, The Wall Street Journal described the Hyundai Motor union as making “unprecedented demands seeking to enshrine job protections in the era of robots and AI,” and characterized certain compensation demands as hedging against potential reductions in work hours caused by AI adoption and robotic automation. “Remember that without labor-management agreement, not a single robot using new technology will be allowed to enter the workplace,” the union told Hyundai in an internal letter reported by Reuters.

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Hyundai management and the labor union are currently reviewing a proposed wage reform that would “provide factory workers with greater income stability even after the carmaker’s planned deployment of humanoid robots,” The Korea Times reported. But experts cautioned that the wage overhaul, which would convert hourly pay for overtime and night-shift allowances into fixed wages, could come at the expense of company productivity.

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High-altitude UAV acts like the world’s fastest bird with a gravity-assisted dive finale

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  • Ukraine’s falcon-inspired drone destroys aerial threats with a suicidal dive attack
  • More than 100 reported kills put Tsyklop among Ukraine’s busiest interceptors
  • Gravity becomes Tsyklop’s final weapon during high-speed aerial interceptions

Ukraine has introduced the Tsyklop interceptor, a drone that attacks hostile UAVs by diving from above like a peregrine falcon before exploding on impact.

The one-way aircraft relies on altitude and a gravity-assisted descent instead of pursuing its objective across long distances.

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Amazon Cracks Down On Use of AI Images By Sellers

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CNBC reports:


Amazon is requiring that third-party sellers label any product images or videos that contain “AI-generated people” after New York recently passed a law mandating greater transparency around “synthetic performers” in ads… The policy directs sellers to tag images [and videos or other graphics on listing pages] with specific metadata keywords before they’re uploaded. “Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people,” Amazon wrote in the announcement [clarifying that the requirement doesn’t apply to content featuring TV/video game/movie characters or content including real people, even if they’ve been altered using AI]. The company said it will “add an indicator” to listings on its website, informing consumers that images or other content feature AI-generated people, “where applicable.” It’s unclear what criteria Amazon will apply when deciding when to display the label to shoppers…

Amazon has embraced AI internally and it’s increasingly infusing the technology across its portfolio. The company has optimized listing titles and details so they’re more likely to be spotted by AI systems, invested in a recently rebranded assistant called Alexa for Shopping, and launched a feature that injects AI-generated [images of] products into its search bar in real time based on user queries. More Amazon third-party sellers are using AI to generate text, images and other content for their listings, partly by using the company’s tools.
Outside sellers account for more than 60% of goods sold on Amazon, the article points out. It adds that there’s currently no nationwide U.S. law requiring companies to disclose AI-generated advertising content, it adds — but YouTube, Meta, Pinterest, and TikTok have already added labels for AI-generated content.

And a new California law also requires large AI providers to embed watermarks in AI-generated images, video and other content…

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Lanterns Comic-Con Trailer Shows Hal Jordan Handing John Stewart a Ring and a Murder in Nebraska

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Lanterns Comic-Con Trailer
Green light cuts through the Nebraska night as two men who should never share a car pull into a town that has already buried one body. Kyle Chandler’s Hal Jordan, the veteran who has seen entire systems burn out, flips a power ring across the front seat to Aaron Pierre’s John Stewart and jumps from the moving vehicle before the wheels leave the road. Stewart catches the car with a construct that looks half-formed and half-desperate. That single sequence from the new Lanterns trailer, shown first in Hall H at San Diego Comic-Con, tells you everything about the series that arrives on HBO and HBO Max on August 16.



Eight episodes will follow intergalactic cops as they investigate a small-town murder as if it were any other case, only for things to get crazier until the sky itself appears to be a suspect. The official trailer debuted at the panel, which also had Chris Mundy, Damon Lindelof, and Tom King on stage, and it just keeps rolling from sandy highways and interrogation rooms into the big unknown. Hal in the trailer drives like he’s already realized that the neighborhood taco shop is probably the safest place to hang out and wait for this rookie cop who’s still adjusting to the whole ring thing.


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  • BUILD GOTHAM’S LEGENDARY ASYLUM – Batman fans construct the city’s most iconic landmark with the LEGO DC Batman Arkham Asylum (76300) building set…
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Manhunters play a key role in the danger, replacing the interstellar police force from the comics. The series portrays them as terrifying because they can be anyone, speak any language, and walk into a Nebraska cafe without raising an eyebrow, but it doesn’t make them any less creepy. Sinestro is the final character to appear, imprisoned in space and played by Ulrich Thomsen, the former Green Lantern who attempted to rule the Corps with an iron fist. Hal arrives in full costume to inquire about Manhuthers, and Sinestro simply gives him a wicked little smirk and says, “You don’t really think he’s your back up, do you Hal?” which is like uttering the thing that no one in the Corps wants to speak aloud: replacement. The talk is as quiet as a whisper, yet far more terrifying than any explosion.


Finally, the series will air once a week beginning August 16th, with Mundy, Lindelof, and King serving as the brains behind it all. The list of executive producers also includes James Gunn and Peter Safran. Filming took place all around California; we see the flat spaces of Nebraska on the large screen before the entire thing kicks into high gear for the space things and the ring FX.

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There’s a sneaky way to save big on the brand new Samsung Galaxy Watch Ultra 2

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Samsung’s Galaxy Watch Ultra 2 hits 5000 nits of peak brightness, making it the brightest screen you’ll find on any smartwatch right now.

That screen belongs to a watch that’s just dropped from £649 to £580, plus an extra £50 if you check out with PayPal, without needing a trade-in offer or a discount code to unlock it.

Galaxy Watch Ultra 2 on a white backgroundGalaxy Watch Ultra 2 on a white background

Save £80 on Samsung’s new Galaxy watch Ultra 2, right out of the gate

With 5000 nits of peak brightness, the brightest screen on any smartwatch, the Galaxy Watch Ultra 2 has dropped to £569, an £80 saving.

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Our review found that brightness genuinely holds up outdoors, staying legible even during dazzling midday sunshine that has left plenty of other wearables struggling to keep up whenever the two are checked side by side.

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That kind of visibility matters most when you’re actually out using the thing, which is where the Galaxy Watch Ultra 2‘s dual-GPS setup earns its keep during runs, hikes and rides through genuinely tricky terrain.

Our tester walked it through Canary Wharf, an area of tall skyscrapers and rivers notorious for throwing GPS tracking off course, and the Watch Ultra 2 held its line accurately without ever once drifting off track.

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That accuracy now extends to a brand new trail running mode exclusive to this generation, letting you load custom GPX routes complete with turn-by-turn directions and elevation tracking displayed directly on the watch face itself.

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A professional diving mode developed alongside diving equipment specialist Mares is also arriving later this year, tracking depth, time and water temperature for anyone who takes their adventures underwater as much as out on land.

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None of that would matter much if the watch couldn’t keep pace day to day, and the switch to Qualcomm’s Snapdragon Wear Elite chipset means swiping through menus and opening apps now feels genuinely instantaneous.

Hands-free Gemini support means you can simply raise your wrist and ask a question without a wake word or a long press, which makes quick queries feel far more natural than fiddling with buttons and menus.

That combination of speed and outdoor toughness is exactly what makes the Galaxy Watch Ultra 2 stand out among Android smartwatches, especially for anyone who already leans on a Samsung phone for their day to day.

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Still, at £580 rather than £649, the Galaxy Watch Ultra 2 remains one of the more capable Android smartwatches around, and getting it £69 cheaper right out of the gate makes the case even easier.

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God Of War Laufey Will Hit PS5 On February 16

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Venture through the afterlife of the gods while playing as Faye.

The next major installment in the God of War franchise, featuring Kratos’ wife Laufey, is set to be released on February 16 of next year. As confirmed during a San Diego Comic-Con panel and on PlayStation’s social media accounts, we’re less than a year away from playing God of War Laufey, which focuses on Laufey as she ventures through the afterlife of gods, following her death in God of War Ragnarok.

Instead of playing as the franchise’s eponymous protagonist, players will get to experience Laufey’s combat prowess, which has only been hinted at in previous games. The release date announcement comes about a month after a sneak peek of gameplay footage that showed off Laufey, also known as Faye, slicing and dicing enemies in the air and using magical abilities while fighting gods and creatures we haven’t seen in the franchise yet.

You can only add God of War Laufey to your wishlist for now, but there’s a lot more to look forward to in the franchise. During San Diego Comic-Con, Santa Monica Studio also confirmed that another Kratos-led God of War game will be coming after this installment featuring Faye, as reported by IGN.

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How to watch Liverpool vs Sunderland for FREE: pre-season friendly live streams

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Today’s Liverpool vs Sunderland live streams signal the start of a new era at Anfield, as Andoni Iraola takes charge of his first game as Reds manager in this pre-season friendly at Geodis Park, Nashville.

The Spaniard was appointed last month following a hugely successful three-year spell at Bournemouth, culminating in a club-record sixth-place finish in the Premier League that saw the Cherries qualify for Europe for the first time. However, expectations are very different at Liverpool, who ended last season one position above Bournemouth but still sacked previous manager Arne Slot, despite the Dutchman leading them to the title 12 months earlier. Iraola’s initial 31-man squad for the US tour, which also includes games against Wrexham and Leeds, features new signing Jeremy Jacquet and the 20-year-old centre back could get his first outing in red against Sunderland.

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Roku Streaming Player Prices Jump by Up to $50 as AI Memory Shortage Hits the Living Room

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Roku built its streaming player business around a simple proposition: spend relatively little money, plug one into an HDMI port and escape whatever miserable interface came installed on the television.

That escape route just became considerably more expensive.

Roku has raised the U.S. list prices of its entire standalone streaming lineup, with the Roku Ultra increasing from $99.99 to $149.99 and the Streaming Stick 4K climbing from $49.99 to $79.99. The hardware has not been redesigned, and Roku has not announced new features to soften the blow. You are paying more for the same streamer because the AI industry has apparently reached the television stand.

Roku Streaming Stick 4K and Ultra debut in 2025

New Roku Streaming Player Prices

The new U.S. list prices are:

Roku Product Previous Price New Price Increase
Roku Streaming Stick $29.99 $39.99 $10
Roku Streaming Stick Plus $39.99 $59.99 $20
Roku Streaming Stick 4K $49.99 $79.99 $30
Roku Ultra $99.99 $149.99 $50
Roku Streambar SE $99.99 $149.99 $50

The Streaming Stick 4K receives the largest percentage increase at approximately 60%, while the Ultra and Streambar SE each rise by 50%. 

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Roku is temporarily discounting several products back to their previous prices through its online store, while Amazon, Best Buy and other retailers may continue selling remaining inventory at the older figures until it is replenished. That makes the current sale more useful than the usual countdown clock designed to create panic over a remote control. 

Why Is Roku Raising Prices?

A Roku executive told The Desk that shortages involving memory and other components forced the company to increase prices. Manufacturers have shifted more production capacity toward higher margin chips used by AI data centers, tightening supplies of the less glamorous components found inside streaming players, televisions and other consumer electronics. 

The timing is slightly awkward.

Only in May, Roku CEO Anthony Wood argued that Roku OS required less memory than competing platforms, giving the company a bill of materials advantage as component costs increased. Wood described the situation as “generally great for our business.” Less than three months later, the Roku Ultra costs another $50. 

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Roku’s hardware business has never been the company’s largest source of profit. The devices place Roku OS inside more homes, where Roku earns money from advertising, subscriptions, transactions and The Roku Channel. Device revenue fell 16% during the first quarter of 2026, while the platform business generated more than 90% of company income. 

That makes these increases more surprising. Inexpensive hardware has always been the front door to Roku’s considerably more lucrative advertising business.

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The front door now has a cover charge.

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Are Buyers Getting Anything New?

No.

The current Roku Streaming Stick 4K still supports 4K/60Hz video, Dolby Vision, HDR10+, HLG, long range dual band Wi Fi and Dolby encoded audio passthrough. It remains a compact and easy to use streamer, but the specifications are unchanged from the model that cost $49.99 last week. 

The Roku Ultra continues to offer HDMI 2.1, Wi Fi 6, Ethernet, USB playback, Dolby Vision, HDR10+, Dolby Atmos and the rechargeable Voice Remote Pro. Those features made sense at $99.99 and earned the Ultra a clear position above Roku’s sticks. At $149.99, the competition becomes much harder to ignore. 

roku-streaming-stick-4k-with-remote
Roku Streaming Stick 4K

How Do the New Prices Compare?

The $79.99 Roku Streaming Stick 4K now costs twice as much as Amazon’s $39.99 Fire TV Stick 4K Select, which supports 4K and HDR10+ but omits Dolby Vision. Amazon’s $34.99 Fire TV Stick HD also undercuts Roku’s new $39.99 HD model. 

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The Google TV Streamer 4K costs $99.99, only $20 more than Roku’s Streaming Stick 4K. Google includes 32GB of storage, 4GB of memory, Dolby Vision, Dolby Atmos, Ethernet, smart home controls and Gemini for TV. It is not as small or portable, but it now looks like the stronger value for a primary home theater system. 

The Roku Ultra remains less expensive than the Apple TV 4K, which now starts at $199, but the gap has narrowed to $49. Apple offers a faster A15 Bionic processor, 64GB of storage, stronger gaming performance, HomeKit integration and tight compatibility with AirPods, HomePods and other Apple hardware. 

Roku still has important advantages. Its interface remains easier to navigate than Fire TV, the platform is broadly neutral about which service receives prominence, and its search and free television offerings are useful. Roku also supports Apple AirPlay, HomeKit, Alexa and Google Home.

The problem is that simplicity feels less persuasive when the simple box costs $150.

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Who Should Buy One?

Existing Roku users who value the familiar interface and want another player for a bedroom or secondary television should look for remaining inventory at the old prices.

The Streaming Stick Plus remains the most sensible model for ordinary 4K televisions when discounted to $39.99. Buyers who need Dolby Vision should consider the Streaming Stick 4K, but $79.99 is difficult to recommend when the Google TV Streamer costs only $20 more.

The Ultra still makes sense for users who need Ethernet, USB playback, Wi-Fi 6 and Roku’s best remote. At $149.99, however, it is no longer the automatic premium Roku choice it was at $99.99.

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The Bottom Line

Roku has not ruined its streaming players. It has damaged the value proposition that made them so easy to recommend. The interface remains approachable, the app support is extensive and the hardware continues to work well. None of that changed when the price tags did.

The Streaming Stick 4K moving from $49.99 to $79.99 is the hardest increase to defend, while the $149.99 Ultra now sits uncomfortably between the more capable $99.99 Google TV Streamer and the considerably more powerful $199 Apple TV 4K.

Roku says component shortages are responsible, and there is ample evidence that AI infrastructure is consuming memory production that once supplied ordinary consumer products. That does not mean buyers need to accept the first new price they see.

Purchase remaining inventory at the old price, wait for the inevitable promotion or compare the alternatives carefully. Roku may still offer one of the cleanest ways to stream television, but cleanliness apparently costs another $10 to $50 now.

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Roku Home Screen 2026
Roku on-screen menu

Price & Availability

The new Roku list prices are effective now in the United States.

Roku is currently offering temporary discounts on selected players that return them to their former prices. Amazon, Best Buy and other retailers may also have remaining inventory available at the previous prices.

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Top Online Sites Debate Cutting Off Google’s Crawlers

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Futurism reports:


[Some online publications] are now debating whether to cut Google off entirely, as the Wall Street Journal reports, illustrating an increasingly fraught relationship between the tech giant and the publishers that are creating content its AI models are regurgitating. According to the newspaper, prominent outlets including USA Today, Politico, the Economist, People, and Reuters are all reexamining their relationship with Google. Some are debating whether to continue to work with the tech giant at all… Even Reddit executives are reevaluating the company’s $60 million-a-year contract that allows Google to train its AI models on user-submitted content on the platform. They’ve similarly watched as Google’s AI features discourage users from navigating to Reddit…

Beyond pondering whether to cut Google off, other publishers have resorted to suing the company, accusing it of illegally rehashing their intellectual property via AI summaries.
It’s an extremely undesirable position for publishers. By severing ties with the search giant, they could face even steeper declines in traffic. At the same time, there’s seemingly little to gain from having Google’s AIs crawl their content — and in the long term, it could guarantee their destruction.
Two interesting data points from the article:

  • “Last month, Cloudflare CEO Matthew Prince noticed that automated bot traffic had overtaken human traffic for the first time in the internet’s history.”
  • USA Today has seen its traffic from US users drop by almost half over the last year.”

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TikTok risks massive EU fines over online child safety concerns

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TikTok might have failed to meet EU standards for child safety online.

Allowing content posted by minors to be pushed on TikTok’s ‘For You’ feed could be a violation of the Digital Services Act (DSA), the European Commission has said.

On TikTok, minors can choose to have a public-facing profile. According to EU preliminary findings, this setting enables content published by 16- and 17-year-olds to be algorithmically recommended worldwide.

Exposure like this could result in unwanted contact from bad actors or increase the risk of cyberbullying, the EU said.

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The Commission launched formal proceedings into TikTok’s compliance with the DSA in early 2024, which also probed the platform’s potential addictive design and access to data, and resulted in negative preliminary results.

A different line of investigation into the company’s advertising transparency was closed through binding commitments last December.

Today’s (24 July) results are based on an analysis of TikTok’s interface, internal data and documents, as well as interviews with law enforcement officers and child protection experts, according to the Commission.

Content uploaded to the internet is rarely ever removed completely, and the EU said that minors risk lifelong consequences if their content is widely circulated online.

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It further said that minors can be easily found through the ‘following’ and ‘followers’ lists of other users even when their accounts are set to ‘private’. Their profile photos also remain accessible to anyone on the internet, including users without a TikTok account.

Under the DSA, platforms accessible to minors must ensure a high level of privacy and safety. TikTok might be failing to meet these standards, the EU said.

The company is up for massive fines of up to 6pc of its global annual turnover if it is ultimately found to be in breach of the law.

The EU wants TikTok to adjust the default settings of minors’ ‘public’ accounts, so that their content is, by default, only visible to those who follow the minor user.

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Older minors can have the option of a public-facing account, but their content should never be accessible to a global audience, the Commission warned, arguing that TikTok should not recommend minors’ content to other TikTok users through the For You feed.

“Minors deserve a safe experience from the moment they go online,” said Henna Virkkunen, the Commission’s executive vice-president for tech sovereignty, security and democracy. “A high level of protection should not be an opt-in – it should be the default.”

The investigation, now ongoing for more than two years, also covers the ‘rabbit-hole effect’ of TikTok’s recommender systems and the negative consequences of age-inappropriate experiences on the platform. These probes are still underway.

“Under-18 accounts are private by default and we are one of the only platforms where younger teens cannot use direct messaging or have their content eligible to appear in the For You feed,” a TikTok spokesperson told SiliconRepublic.com.

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The ByteDance-owned company said it would continue to engage constructively with the Commission.

TikTok accounts of users under 18 are automatically set to private, the company said, noting that users must be at least 16 to use direct messaging or have their content eligible to appear in the For You feed.

The company also said that it does not recommend accounts belonging to teens to users over 18. It said that users can only find private accounts of minors using ‘followers’ lists if the minor has chosen to make the list public instead of private.

Governments worldwide are cracking down on social media platforms to protect children from online harms, with Australia becoming the first country to blanket-ban major platforms for children under 16.

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The EU, has, for years, targeted social media giants for their addictive designs, recommender system feeds and child safety measures with its landmark DSA that carries a hefty penalty for offenders.

The bloc is now considering age-gating sites as a means to address the wider concerns surrounding social media usage by children. France, earlier this week, became the first EU country to ban social media for under-15s.

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