A big price cut makes the Kindle Colorsoft much easier to recommend

Colour displays on e-readers have always come at a premium steep enough to make most readers pause and quietly settle for black and white instead.

The Kindle Colorsoft is Amazon’s answer to that hesitation, and it is now down from £239.99 to £174, with £65.99 off its usual retail price.

This is not simply a standard Kindle with a colour filter dropped over the top; the Colorsoft uses a purpose-built 7-inch Colorsoft display optimised specifically for colour reading, delivering 300ppi in black and white and 150ppi in colour, with a paper-like quality that makes book covers and illustrated content genuinely worth looking at.

The adjustable warm light shifts the display from white to amber, which means comfortable reading holds up whether you are outside in direct sunlight at midday or winding down under a lamp late at night.

Battery life reaches up to eight weeks on a single charge, based on half an hour of reading per day with wireless off and the light at a moderate setting, so the colour display does not come at the cost of the long battery life Kindle readers expect.

Storage sits at 16GB, which is enough to hold thousands of books locally, and free cloud storage covers the rest of your Amazon content library without taking up any space on the device itself.

Waterproofing is rated to IPX8, meaning the Kindle Colorsoft can handle submersion in two metres of fresh water for up to 60 minutes, making it genuinely bath-safe and pool-safe rather than just splash-resistant in name.

Highlighting works across four colours, yellow, orange, blue, and pink, which makes it a more active reading tool for anyone who annotates regularly and wants to distinguish between different types of notes across a single book.

This deal makes strong sense for readers who have been watching the colour Kindle category and waiting for the price to become more reasonable, with the Colorsoft now sitting at its most accessible since launch.

Still want to explore the full Kindle lineup before deciding? Our best Kindle 2026 guide has every current model tested and ranked to help you find the right fit.

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