Tech
App Tracking Transparency still under fire from German publishers
German publishers hope that Apple will be hit with fines and forced to change App Tracking Transparency rules after an antitrust investigation. The feature allegedly favors Apple’s apps.
App Tracking Transparency
The German Association of the Branded Goods Industry and various other groups are appealing to the German antitrust regulators. In December, the Bundeskartellamt, Germany’s federal antitrust authority, announced a review of Apple’s App Tracking Transparency features.
According to a report from Reuters, the various German groups say Apple’s proposed changes to App Tracking Transparency don’t address the issues in the mobile advertising market. Apple had proposed more neutral language for its prompts and an easier process for developers requesting permission to use advertising data.
Continue Reading on AppleInsider | Discuss on our Forums