Apple is reportedly developing new tools to help third-party AI apps integrate with Siri.
Apple is moving away from ChatGPT exclusivity for its Siri voice assistant in an attempt to bolster its AI offerings, Bloomberg has reported. Earlier this week, it was reported that Apple is testing a new standalone app for Siri.
According to the publication, the changes are expected as part of a Siri overhaul in Apple’s upcoming iOS 27. A preview version of the new operating system is set to be shown in June, before being released in September alongside the company’s yearly launch of new Apple products.
The tech giant is developing new tools to allow AI chatbots installed via its App Store to integrate with Siri, sources told Bloomberg – potentially enabling Gemini, Claude and other ChatGPT competitors to take its place.
It’s unclear whether Apple will allow any AI assistant to be integrated with Siri, or if there will be an approval process. Apple announced its exclusive partnership with OpenAI’s chatbot back in 2024.
Such an approach would also allow Apple to earn more from third-party AI subscriptions. However, these changes are separate from Apple’s plans to rebuild Siri with Gemini.
Compared to others in the Big Tech league, Apple has been cautious to pick up pace in the AI race. Despite that, the company recently posted “record” earnings, with iPhone quarterly revenue jumping 23pc, driven by “unprecedented demand”.
In January, Apple acquired an Israeli start-up that specialises in AI technology for audio. The acquisition, reportedly costing the company as much as $2bn, is expected to help Apple advance in the AI-powered wearables race to better compete with the likes of Meta and OpenAI.
Meanwhile, last October, it was reported that the company paused work on a cheaper and lighter variant of Vision Pro headset, pivoting development efforts, instead, towards AI-powered smart glasses.
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