ASUS Drop Zone Service Now Available in More Cities Across India

When Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.