Tech
BMW Commits To Subscriptions Even After Heated Seat Debacle
BMW may have retreated from its controversial plan to charge monthly fees for heated seats, but the German automaker is pressing ahead with subscription-based vehicle features through its ConnectedDrive platform.
A company spokesperson told The Drive that BMW “remains fully committed” to ConnectedDrive as part of its global aftersales strategy. Features requiring data connectivity will likely carry recurring fees.
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