Bumble’s AI Assistant Bee Wants to Replace Endless Swiping

Dating app Bumble is bringing artificial intelligence into the matchmaking process via a new AI assistant called Bee. The dating app unveiled the upcoming features during its 2025 fourth-quarter earnings call this week. CEO Whitney Wolfe Herd said the company’s revamped platform, called Bumble 2.0, is expected to roll out sometime this spring, with tools designed to make profiles more personal and matches more meaningful.

One of the biggest changes is what Bumble calls a “chapter-based profile.” Instead of presenting users as a handful of static details, the new format lets people share different “chapters” of their lives — essentially short story-like sections that highlight experiences, interests or defining moments.

Today, a typical Bumble profile looks much like those on other dating apps: a name, age, photos and a few quick facts such as job title or hometown. From there, the process is familiar. Swipe left if you’re not interested. Swipe right if you are.

The new format, Bumble hopes, will give users a chance to show more of who they are before someone makes that split-second decision.

Another feature, called Dates, will rely on the new AI assistant Bee to help users find connections.

No more swipes?

Wolfe Herd said Bumble might test eliminating the swipe in certain markets and then see how members react to the feature being gone.

During the earnings call, Wolfe Herd said people are tired of “being reduced to images and potentially dismissed with a swipe” and that the chapter-based profile will help people tell their stories.

With the chapter-based format, members will be able to share more about themselves beyond the basics, in the hopes that it will be more intriguing for potential partners. One member may be intrigued by another’s trip to Italy. They connect to learn more, and maybe a match will form. It’s also a way for Bumble to get more data to feed its AI and gain more well-rounded profiles of its members.  

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Wolfe Herd said Bumble wants its members to showcase more of themselves and not just their basic profile.

“Ultimately, dating only works when you really understand the story of someone,” Wolfe Herd said during the earnings call. “This is where chemistry and connection really happen. It is the intersection of someone going from just a stranger that you dismiss to someone you are genuinely interested in. As we reimagined the profile, we thought, why not bring people to life as a story? Everyone has a story to tell, and this is where people become interesting.”

Wolfe Herd said many members complain that their potential matches wind up in “dead-end chat zones” that never go anywhere. She said Bumble will introduce “dynamic ways” to get members to connect.

Bee as matchmaker

Wolfe Herd also said the AI-powered Bee would act as a personal dating assistant and matchmaker by “learning members’ values, relationship goals, communication style, lifestyle and dating intentions.”

Bumble already uses AI to help members improve their profiles and find potential matches, but Bee will be a major advancement in that effort.

Bee will use member insights to “identify mutual compatibility” with other members. Wolfe Herd said the company’s goal is to “get much more robust information about who you are and what you are looking for and really understand your story.” That process could be via typing or voice.

If a member wants to use Dates to find a match, Bee could use its AI to find a compatible match among other Bumble members and present that person as a possibility. Wolfe Herd said the company will soon begin beta testing Bee with a small, select group of Bumble consumers.

Other dating apps also utilize AI in their processes to varying extents. Grindr has a “wingman” chatbot that helps members write responses, identify potential matches and plan dates. Tinder and Hinge, both owned by Match Group, use AI assistants to generate icebreakers and enhance member interactions. For instance, Hinge launched Convo Starters late last year to help members kick off interesting conversations.

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