The average marketing agency juggles between six and 12 different software tools to manage clients: one for email, another for CRM, a third for funnels, something else for scheduling, a separate platform for reputation management, and probably a spreadsheet holding the whole thing together. Every new client means another round of logins, another integration to maintain, and another monthly bill that chips away at margins. It is a problem that gets worse the more successful you become.

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GoHighLevel, also known as HighLevel, has spent the past few years building something that the marketing agency world has quietly been asking for: a single platform that replaces the patchwork. CRM, email marketing, SMS, funnel builder, appointment scheduling, reputation management, invoicing, and now AI-powered automation, all under one roof. The pitch is straightforward. Instead of paying for seven tools and spending half your week switching between them, you pay for one and get your evenings back.

What makes the platform interesting is not just the feature list (plenty of tools promise everything). It is the architecture. GoHighLevel was designed from the ground up for agencies managing multiple clients simultaneously. Every client gets their own sub-account with completely isolated data, branding, and workflows. On the Unlimited plan, there is no cap on how many of these sub-accounts you can create. That means your software cost stays flat whether you are managing five clients or fifty.

The white-label angle agencies actually care about

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The feature that tends to convert sceptical agency owners is the white-label capability. GoHighLevel lets you rebrand the entire platform: your logo, your colours, your custom domain. Clients interact with what looks and feels like your proprietary software. They never see GoHighLevel’s name.

This matters for two reasons. First, it strengthens your agency’s brand perception considerably. Clients who log into “your” platform daily develop a stickier relationship with your agency than clients who know you are just configuring someone else’s tool. Second, and more tangibly, the SaaS Pro plan ($497/month) lets you resell the platform as your own branded software product, complete with custom pricing tiers and automated client billing. Some agencies have turned this into a standalone revenue stream, effectively running a software company on top of their services business.

If you want to explore whether this model works for your agency, GoHighLevel offers a free trial of the SaaS Pro plan so you can test the white-label setup, client billing tools, and branded mobile app before committing.

What is actually inside the box

Rather than listing every feature (there are hundreds), here is what agencies tend to use most heavily once they are past the initial setup:

• Unified inbox: SMS, email, phone calls, Facebook Messenger, Instagram DMs, Google Business messages, and WhatsApp conversations all land in one feed per client. No more switching tabs to check where a lead last responded.
• Workflow automation: Visual, drag-and-drop workflows that trigger based on form fills, appointment bookings, pipeline stage changes, or custom events. These can be templated and cloned across client accounts in minutes.
• Funnel and website builder: Drag-and-drop page builder for landing pages, full websites, and multi-step funnels. Not the most sophisticated builder on the market, but competent enough that most agencies no longer need a separate tool.
• Reputation management: Automated review request sequences via SMS and email, centralised review monitoring across Google and Facebook, and AI-powered review responses.
• AI Employees: A relatively new addition. Voice AI handles inbound and outbound phone calls with natural-sounding agents. Conversation AI manages chat and SMS responses in real time. Reviews AI automates reputation responses. Content AI assists with copy generation. These are billed either per usage or through an unlimited add-on at $97/month per sub-account.
• Appointment scheduling: Built-in calendar with automated reminders via SMS and email. Supports round-robin booking across team members and integrates directly with the CRM pipeline.

The honest trade-off is depth vs. breadth. GoHighLevel’s email editor is not as polished as Mailchimp’s. Its CRM reporting does not match HubSpot’s. The landing page builder will not impress anyone coming from Webflow. But the compound value of having everything in one system, with shared data and unified automation, tends to outweigh the individual feature gaps for agencies running at scale.

The pricing that actually matters

GoHighLevel runs three tiers. The Starter plan at $97/month includes three sub-accounts, making it suitable for solo operators or agencies with a small client roster. The Unlimited plan at $297/month removes the sub-account cap entirely (unlimited clients, unlimited contacts). The SaaS Pro plan at $497/month adds white-label mobile apps, SaaS resale tools, and automated client billing infrastructure.

Annual billing brings those numbers down by roughly 20 per cent: $970/year for Starter, $2,970/year for Unlimited, and $4,970/year for SaaS Pro. For agencies that have already decided GoHighLevel fits their workflow, the annual billing option is the most cost-effective route.

One thing worth noting: the base subscription covers the platform, but usage-based charges sit on top. LC Phone (the built-in telephony), LC Email, and AI tool credits are all billed separately based on consumption. For most agencies, these add $50 to $200/month depending on volume, but it is worth factoring in when comparing the total cost against your current stack.

Who this is (and is not) for

GoHighLevel works best for marketing agencies that manage five or more clients, rely heavily on lead generation and nurture workflows, and want to consolidate their tech stack. It is particularly strong for agencies serving local businesses (dentists, plumbers, realtors, restaurants) where reputation management, appointment scheduling, and automated follow-ups drive client results.

It is less suited for agencies that specialise in enterprise accounts requiring deep CRM customisation, ecommerce agencies that need native Shopify or WooCommerce integrations at the Klaviyo level, or solo consultants who only need a basic email tool. If you fall into any of those categories, a more specialised platform will likely serve you better.

For everyone else, the consolidation play is compelling. Replacing a $50/month email tool, a $30/month scheduler, a $100/month CRM, a $80/month funnel builder, and a $40/month reputation tool with a single $297/month subscription is not just simpler. It is often cheaper, and the unified data layer makes your automation significantly more effective.

The learning curve is real (plan for two to four weeks of proper setup time), but agencies that push through the initial configuration tend to stay. GoHighLevel’s reported churn rate is notably low for a SaaS platform in this price range, which suggests that the value becomes clear once you are actually running client campaigns inside it.

Prices and features are subject to change. Please verify current details on GoHighLevel’s website before purchasing.

If you spend your days at a desk and your evenings on the couch, chances are you have two completely separate sets of gear to show for it. Pixelpaw Labs thinks that’s one too many, and the Phase is their answer to the problem, a single wireless device that handles both without asking you to compromise on either

At first glance the Phase looks like a perfectly ordinary mouse sitting on your desk, symmetrical and unremarkable in all the right ways. Give it a firm tug though and the whole thing splits cleanly down the middle along a set of nearly invisible seams held together by strong magnets. What you’re left with are two independent controllers, each packing a thumbstick, a directional pad, face buttons, and a pair of triggers on the back, ready to go the moment you sink into the couch.

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The gaming controls tuck away completely when the Phase is assembled, leaving you with something that looks and behaves like a standard desktop mouse with no hint of what’s hiding inside. The base provides plenty of stability and keeps the whole thing planted firmly on the mat. Tracking comes courtesy of a 16,000 DPI optical sensor on the right half, which should satisfy even the more demanding users. In place of a traditional scroll wheel there is a slim capacitive strip running along the left click button, letting you slide or tap through documents and web pages in a way that feels surprisingly intuitive. Two additional buttons sit at the outer corners of the primary clicks for extra functionality without making things feel busy, and the Omron switches behind the main clicks are crisp and satisfying with every press.

Split it apart and the full controller layout reveals itself, a directional pad and face buttons on one side with mirrored controls on the other. The thumbsticks feel smooth and precise thanks to Alps Alpine components, and the triggers use Hall Effect sensors which should keep them feeling just as good years down the line. Each half also has a dedicated Layer button that effectively doubles your available inputs by assigning a second function to every other control, and once you start mapping things out you might be surprised by just how much the Phase can handle.

Connectivity is equally well thought out whether you’re using it as a mouse or a controller. Bluetooth lets you pair the Phase with up to three devices at once, covering computers, phones, and tablets, and if you need the lowest possible lag there is a 2.4 gigahertz dongle option for PC. It plays nicely with just about every platform going, including Windows, macOS, Linux, Android, and iOS, with no extra adapters required. A USB-C port on the left half takes care of charging when the battery starts to run low, and with a claimed 72 hours of life on a single charge, that shouldn’t need to happen very often.

The free companion app PixelPlay is where things get really interesting. All eighteen buttons are fully remappable, the sensor speed is adjustable, multiple profiles can be saved, and firmware updates are handled right there in the app. Profiles switch over automatically when you connect to a new device or flip between mouse and controller mode, which means there is nothing to manually configure every time you move between setups. No extra hardware, no fuss, just slip it into your pocket or bag and you’re ready to go.

For travelers there is an optional add-on called Phasegrip that takes things a step further. The small clip attaches each half of the Phase to the edges of your smartphone, turning the whole setup into a self contained mobile gaming rig in one neat package. It extends out just like a familiar handheld controller, letting you jump straight into Steam titles or mobile games without juggling separate pieces. The bundle costs a little more, but everything stays compact enough to disappear into a backpack without a second thought.

Pixelpaw Labs has set the full retail price at $159, but getting in early makes a meaningful difference. Early backers can reserve a unit for $115 with a $20 deposit, locking in a 15% discount ahead of the Kickstarter launch. Production is set to kick off once the necessary hardware inspections, molds, and certifications are all squared away, with delivery expected sometime in late 2026 or early 2027.
[Source]

Robot vacuum cleaners have evolved rapidly over the past decade. Early models focused mainly on basic automation – moving around a home and cleaning floors with minimal input. But as homes become more complex, simply offering stronger suction or longer battery life is no longer enough. What homeowners increasingly want is a system that can understand its environment and make intelligent decisions about cleaning.

That shift toward smarter automation is exactly what Roborock is aiming to achieve with its latest flagship robot vacuum, the Roborock Saros 20. Designed for modern homes with mixed flooring, carpets, thresholds, and dense furniture layouts, the Saros 20 focuses less on raw hardware performance and more on real-world intelligence and navigation accuracy. The system allows the robot to adapt its cleaning behavior dynamically based on different environments and floor types.

From Powerful Robots to Intelligent Home Systems

Traditional robot vacuums often struggle in real homes. Carpets can confuse navigation systems, thresholds interrupt cleaning cycles, and cluttered rooms make mapping difficult. The Saros 20 approaches these challenges differently by combining advanced sensing technologies with adaptive hardware designed to interpret its surroundings before taking action.

Rather than simply executing a cleaning route, the robot continuously evaluates its environment and determines the most effective way to clean. That could mean adjusting its height for different surfaces, avoiding obstacles more precisely, or returning to areas that need additional attention.

This approach represents a shift in how robotic cleaning systems are evolving – from simple automation tools to intelligent home systems capable of strategic decision-making.

StarSight Autonomous System 2.0: Faster Mapping and Smarter Navigation

At the core of the Saros 20 is StarSight Autonomous System 2.0, Roborock’s latest navigation platform. Unlike many traditional robot vacuums that rely on laser-based LDS navigation, the Saros 20 uses a 3D Time-of-Flight (ToF) vision system with dual transmitters and solid-state sensing.

This system samples the environment at a much higher frequency than earlier laser-based technologies, allowing the robot to build home maps faster while maintaining high accuracy around thin furniture legs, suspended cabinets, and cluttered spaces.

The improved system also enhances positioning accuracy. According to Roborock, the Saros 20 AI obstacle recognition system can detect more than 300 types of objects and identify obstacles only a few centimetres in size. This enables the robot to avoid collisions more effectively while maintaining consistent coverage across the home.

The robot can also localize itself more precisely inside a room, allowing it to recover quickly if moved and maintain orientation even in low-light environments where traditional vision systems often struggle.

AdaptiLift Chassis 3.0: Built for Complex Homes

Modern homes often feature a mix of flooring surfaces, rugs, and raised thresholds that can challenge standard robot vacuums. To address this, Roborock has equipped the Saros 20 with AdaptiLift Chassis 3.0, an adaptive mobility system designed to handle difficult transitions.

The chassis can automatically raise itself to cross single-layer thresholds up to 4.5cm and double-layer thresholds up to 4.3cm, allowing the robot to move between rooms more smoothly.

Despite this capability, the Saros 20 maintains an ultra-slim 7.95cm body, enabling it to reach under beds, sofas, and low cabinets where dust often accumulates.

Smarter Edge Cleaning with VertiBeam

Another challenge for robot vacuums is cleaning close to walls and furniture edges. The Saros 20 introduces VertiBeam lateral obstacle avoidance, which uses vertical structured light to eliminate side blind spots.

This technology allows the robot to navigate closer to walls and irregular furniture edges while maintaining safe clearance from obstacles, improving edge cleaning performance without increasing collision risks.

While intelligence and navigation are the focus of the Saros 20, cleaning performance remains a priority. The robot is powered by Roborock’s 36,000Pa HyperForce digital motor, the strongest suction rating in the company’s lineup to date.

The system is paired with dual spinning mops with adjustable downward pressure, allowing the robot to scrub floors more effectively. A dual anti-tangle brush system also helps prevent hair buildup, making the Saros 20 particularly suitable for homes with pets.

Together, these features enable the robot to tackle both hard floors and carpets while maintaining consistent performance across different surfaces.

Built for the Complexity of Modern Homes

Roborock presents the Saros 20 as more than just another robot vacuum. By combining faster mapping, improved positioning accuracy, adaptive mobility, and intelligent obstacle recognition, the company is positioning the device as a next-generation autonomous cleaning system.

Instead of simply following preset routes, the Saros 20 is designed to interpret its surroundings and make smarter cleaning decisions in real time. For households with mixed flooring, complex layouts, and constantly changing environments, that level of intelligence could make robotic cleaning feel far more reliable and effortless.

With the Saros 20, Roborock appears to be pushing the idea that the future of home cleaning isn’t just about stronger motors or bigger batteries – it’s about robots that truly understand the homes they clean.

Firefly aired for just one season in 2002 before Fox canceled it. In the 24 years since, the sci-fi show has skyrocketed in popularity and now fans are finally getting more. Nathan Fillion has announced that an animated Firefly series is currently in advanced development, Deadline first reported.

Fillion shared the news at AwesomeCon during a live taping of his podcast Once We Were Spacemen with his Firefly co-stars Gina Torres, Morena Baccarin, Summer Glau, Sean Maher, Jewel Staite and Alan Tudyk. Tudyk co-hosts the podcast, in which the duo look back at their careers and interview past coworkers. Each of the actors present at AwesomeCon are expected to voice the animated versions of their characters.

This isn’t one of those maybe one day it will happen announcements, with many steps already being taken. The animated reboot is under the direction of showrunners Tara Butters (Agent Carter, Reaper) and Marc Guggenheim (DC’s Legends of Tomorrow, Arrow) — original creator Joss Whedon is not involved, but has given his blessing. It has early concept art from ShadowMachine, an Oscar- and Emmy-winning animation studio. Fillion is producing the show through Collision33, his production company, and with 20th Television Animation. There’s even already a script in place.

According to Fillion, the one thing left is a home for the series. He and his co-stars took to Once We Were Spacemen‘s Instagram to provide more details and implore FireFly fans to show demand for the reboot.

Firefly took place in 2517, centuries after a universal civil war. It followed a group of people living aboard a transport ship, Serenity, flying through the galaxy. In 2005, the show got a sequel in the form of a movie, Serenity.

If you have ever read science fiction, you’ve probably seen “alternate history” stories. You know, where Europeans didn’t discover the New World until the 19th century, or the ancient Egyptians stumbled upon electricity. Maybe those things happened in an alternate universe. [BillPG] has an alternate history tale for us that imagines IPv6 was shot down and a protocol called IPv4x became prominent instead.

The key idea is that in 1993, the IP-Next-Generation working group could have decided that any solution that would break the existing network wouldn’t work. There is precedent. Stereo records play on mono players and vice versa. Color TV signals play on black and white sets just as well as black and white signals play on color TVs. It would have made perfect sense.

How could this be? The idea was to make everyone who “owns” an IPv4 address the stewards of a 96-bit sub-address block. IPv4x-aware equipment extracts the entire 128-bit address. IPv4-only equipment routes the packet to the controlling IPv4 address. Wasteful? Sure. Most people don’t need 79 octillion addresses. But if everyone has that many, then why not?

The fictional timeline has DNS and DHCP, along with dial-up stacks, changing to accommodate the new addresses. Again, you had to assume some parts of the network were still IPv4-only. DNS would return both addresses, and it was up to you to pick the IPv4x address if you understood it.

Your ISP would probably not offer you the entire extra space. A regional router could handle all traffic for your neighborhood and then direct it to your specific 128-bit address or your pool of addresses, if you have multiple devices. No need for NAT to hide your devices, nor strange router configurations to punch traffic through.

Of course, back in the real world, we have two incompatible systems: IPv4 and IPv6. IPv6 adoption has been slow and painful. We wondered why [BillPG] wrote about this future that never was. Turns out, he’s proposed a gateway that IPv6 hosts can provide to allow access from IPv4-only networks. Pretty sneaky, but we can admire it. If reading all this makes you wonder what happened to IPv5, we wondered that, too.

Two Netflix films, “Frankenstein” and “KPop Demon Hunters,” won multiple Academy Awards tonight.

Director Guillermo del Toro’s reimagining of “Frankenstein” won for Best Production Design, Best Costume Design, and Best Makeup and Hairstyling, while Netflix’s most-watched movie ever “KPop Demon Hunters” won for Best Animated Feature and Best Original Song.

In recent years, films produced and distributed by streaming companies have become a steady presence at the Oscars, with “Roma,” “The Power of the Dog,” and “All Quiet on the Western Front” winning major awards. However, the biggest prize seems to remain out of reach for Netflix — Apple’s “CODA,” released near the height of the pandemic, remains the only streaming film to win Best Picture.

Host Conan O’Brien even noted the presence of Netflix co-CEO Ted Sarandos at the beginning of the ceremony, joking, “This is exciting: It’s his first time in a theater!”

“Frankenstein” was nominated for nine Oscars, including Best Picture and Best Supporting Actor. Netflix’s “Train Dreams” and Apple’s “F1” (which won for Best Sound) were also nominated Best Picture, but that award went to “One Battle After Another.”

Instagram verification has become an important feature for creators, influencers, and businesses looking to build trust online. The well-known blue badge confirms that an account truly belongs to the person or brand it represents. Today, Instagram provides two main ways to obtain verification: through a Meta Verified subscription or by qualifying as a notable public figure. Each method comes with its own requirements, approval process, and costs depending on the region.

What Does the Instagram Verified Badge Mean?

A verified profile with a blue badge on Instagram indicates that the profile is genuine and associated with the actual person or brand it claims to represent. The blue badge helps people distinguish between genuine and fake accounts. One should be aware that a verified badge on an Instagram account does not reflect the account’s popularity. There are two ways to get verified on Instagram in 2026. One way is by subscribing to the Meta Verified program, which is paid. The second way is to apply as a public figure or brand that meets Instagram’s requirements for the verified program.

1. Get Verified with Meta Verified

The easiest way to get the Instagram blue checkmark is by subscribing to the Meta Verified program. Meta Verified is a paid monthly subscription that allows users to get verified and earn the verified badge on their accounts. Here’s how to subscribe to the program.

1. Open Instagram. Go to your profile.
2. Tap the menu icon (three horizontal bars) at the top right of your screen.
3. Select Meta Verified from the menu.
   
4. Add your government ID to verify your identity.
5. Turn on two-factor authentication for extra security.
6. Complete the payment for the subscription.
   
7. Submit your application. If your account is okay, Instagram verifies it within 48 hours.

Prices vary depending on your location and device. In India, it will cost you around ₹699 to ₹899 per month. In the United States, it costs $14.99/month when you use a web browser. iOS and Android users will be charged $19.99/month.

2. Apply for Instagram Verification

Users of Instagram can apply for the verified badge through the Instagram app itself. If your account meets Instagram’s eligibility criteria, you can request a verified badge by following these steps. However, Instagram does not consider paid or sponsored articles when reviewing media coverage.

1. Go to your Instagram profile.
2. Tap the Menu (three lines) at the top.
3. Choose Account Type and Tools.
   
4. Select Request Verification.
   
5. Fill in your name and account details.
   
6. Upload a valid ID or official business document.
7. Submit the application. The review process may take up to 30 days.

Tips to Increase Your Chances of Getting Verified

To increase your chances of being verified on Instagram, try to develop a strong online presence. Your goal is to be featured by popular media sources. This will allow Instagram to easily locate your public profile. Meanwhile, on your Instagram profile, try to keep it clean. Ensure your bio is clear, your profile picture is decent, and you’re posting regularly.

In slightly unexpected news this week, Barco, a Belgian company that specialises in AV projection has just snapped up the Focal / Naim brands for €135 million.

While Focal / Naim is a premium, even luxury brand, I think this deal is different from the spate of acquisitions seen over the last few years, where Bose bought the McIntosh Group, and Harman ate up Sound United.

Those were MA deals where brands were looking to move into more luxury areas of the market, as well as grab a foothold in the growing in-car audio market, too. I suspect that this deal from Barco is more about the custom install space.

Similar to the in-car audio market, this is an area that seems to be growing and growing, though not getting much attention in the mainstream market. But give Naim’s expertise with two-channel amplification, while Focal has pushed towards more immersive sound systems; Barco’s own knowledge in the projection market would make an obvious lining up of all these skills.

Your own private cinema

I can’t really speak to what’s driven interest in the custom install market but there’s increasingly more attention being paid to that area by brands.

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Sonos has been a player in that space for years, releasing its Amp Multi as a solution to driving multiple speakers in a custom home audio set-up. Q Acoustics has been making forays into that area with its in-wall systems and speakers, as has Linn Audio and L Acoustics, which if you ever go to a music festival in 2026, you’re likely to hear sound through one of their speakers.

And let’s not forget the likes of Loewe, Sharp, JBL, DALI, all of whom were present at ISE 2026 with their professional AV solutions. I went to an event by a prominent British audio brand (which I’m not allowed to talk about yet) that had a prominent emphasis on custom-install and private cinema-based solutions. There’s even a whole awards show (CEDIA) that’s dedicated to this area of the market.

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So it is growing, and given these systems can start in the range of a few hundred Pounds for a speaker, to tens of thousands for kitting out a private cinema, this is an area where there’s a lot of money to be made.

The pandemic has likely contributed to this growth, with people hunkering down in their homes rather than venturing out to the cinema, with video delivery systems such as Kaleidescape that can funnel films to your home network that are arguably even better in terms of quality than 4K Blu-ray.

So Barco’s purchase of Focal / Naim would seem, from what I can see, to be firmly entering an area where they can now offer the visual solution (with its projectors) and the audio solution (with in-wall/ceiling speakers), it seems like a match made on the silver screen. It’s a surprise that no one else made a bid for these brands.

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What does it mean for Focal / Naim?

There’s no smoke without fire, and while we’ve seen this deal from Barco’s POV, it’s possible that Focal / Naim were inviting bidders on their part.

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But I don’t think Focal / Naim will stop being Focal / Naim. They’re a luxury brand(s) that have done impressive work in the last few years with their streaming products, wireless speakers and large-sized active speakers – so I don’t see much changing on that front.

Focal already covers indoor and outdoor audio solutions – it even has audio solutions for boats, another area I could see Barco pushing into – and Focal has been developing in-car solutions for the likes BWM, Toyota, Tesla, Mercedes, Volkswagen, Ford and others.

I see the Barco deal enhancing what Focal / Naim already does and not mucking about with its DNA. And I imagine they’ll be a renewed focus on the professional side but considering it exists, and has existed, along with the commercial side for decades, I don’t imagine any disruption to headphones, wireless speakers etc

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I could be wrong, but Barco seems to have bought Focal / Naim for what they represent now, rather than purchasing them as a means to turn them into something other than what they are. I sense a “if it ain’t broke, don’t fix it” attitude to this acquisition, which could be a good thing for the future of Focal / Naim.

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