Poppulo’s AI platform aims to help organisations deliver relevant and measurable employee communication.
Cork- and Colorado-based software company Poppulo has acquired French employee engagement platform Sociabble for an undisclosed value.
Poppulo’s AI platform aims to help organisations deliver relevant, measurable and governed employee communication.
The addition of Sociabble into its portfolio, the company said, would add an innovative social intranet, enhanced mobile and front-line support, and solutions for employee advocacy and recognition.
The combined platform will strengthen Poppulo’s AI capabilities by helping communicators improve targeting and optimise content performance, the company said.
“Organisations need clearer ways to connect communication to action,” said Ruth Fornell, the CEO of Poppulo.
“With Sociabble, we’re delivering a unified platform that works with the rest of their work tech, so leaders can reach every employee, understand what resonates and drive meaningful outcomes across the business.”
Founded as Newsweaver in 1996, Poppulo merged with US outfit Four Winds Interactive in 2021. Its clientele comprises more than 10,000 organisations, including more than 40 of the Fortune 100 companies.
The company said that internal communications and human resources departments are struggling to keep up with the pace of change, with the result that “AI is often layered onto disconnected processes without the insight or accountability needed to drive real impact”, and cited research suggests that only 20pc of employees are actively engaged.
The acquisition would help Poppulo improve communication and engagement across the complete digital employee experience and simplify work, insights and automation of internal communication workflows, it said.
“Together with Poppulo, we bring a unique value proposition to the employee experience market, with the ability to reach and engage more than 50m employees worldwide,” said Jean-Louis Bénard, the CEO of Sociabble.
“This scale gives us the strength to continue investing ambitiously in AI and innovation, two areas deeply rooted in the DNA of both companies.”
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