Eddy Cue hopes for ‘F1’ movie sequel, increased streaming rights

Apple is keen for there to be a sequel to “F1: The Movie,” SVP Eddy Cue said, as the company hopes to increase its involvement with the motorsport in the future.

Apple has multiple connections to Formula 1, with it being the official broadcaster of the sport in the United States. It’s also behind the Brad Pitt vehicle “F1: The Movie,” which is also Apple TV’s most-watched movie.

With those successes in hand, Apple is planning for there to be more to both sides of the story.

Speaking to the press at the Miami Grand Prix on May 1, Apple SVP of Services Eddy Cue talked about both the real-life and fictional versions of Formula One.

On the movie, Cue said “I hope and expect there will be one,” reports Reuters.

Cue’s hope is well-founded, since it earned over $600 million at the box office, based on an estimated production cost of around $200 million. In February, producer Jerry Bruckheimer said that work is being carried out on a sequel.

The CEO of Formula 1, Stefano Domenicali, told reporters in February that a sequel wouldn’t happen in 2026, but strongly hinted at it being on the horizon.

Even so, there has yet to be any official confirmation that one will actually be produced.

Growing F1

Apple’s existing coverage of F1 in the United States has been well received, with Cue very happy at how it’s gone so far. However, he says Apple wants to do more to grow its presence.

He acknowledges that F1 doesn’t get licensed on a global basis, but that isn’t hurting Apple’s intentions. Cue says he hopes Apple can grow into other areas and markets with its streaming coverage.

Starting in the United States is a “huge market” for Apple, and building within it is “definitely the right way” to progress, says Cue. “And then of course, it would be great to expand it.”

Earlier in April, Cue said that 30% of people watching F1 are using the multiview function.

When it comes to the transition of CEO from Tim Cook to John Ternus, Cue believes it will only make Apple’s relationship with F1 even stronger.

Ternus drives a Porsche and is an amateur racer, Cue explained, adding “He would actually be here this weekend but he’s at Laguna Seca.” Cue believes that Ternus would end up being at more races than Cook, and that he’s a “huge, huge fan of F1.”