Buymedia is ranked as one of Deloitte’s fastest growing EMEA technology companies.
Galway adtech player Buymedia is investing £1.5m and has opened a new Belfast office with plans to create 30 jobs in Ireland and the UK over the next three years.
Founded in Galway, with offices in Dublin and Manchester, Buymedia ranked 73rd in Deloitte’s Technology Fast 500 list for Europe, Middle East and Africa – one of four Irish companies in the top 100 – and fourth in the Irish Technology Fast 50 Awards in 2024.
2015-founded Buymedia’s AI-powered platform aims to simplify the way businesses and agencies plan, manage, purchase and measure advertising across multiple channels. The company’s clientele includes the likes of E45, Bio Oil, Eir and Jysk.
“This investment will create new jobs, support skills development and strengthen our economy, and it shows that the North is a place where businesses want to be and that’s something we should all be proud of,” said Northern Irish first minister Michelle O’Neill.
The Belfast launch is supported by InterTradeIreland, Enterprise Ireland, Belfast City Council, Belfast Chamber of Commerce and Ormeau Labs.
Deputy first minister Emma Little-Pengelly added that the investment “further cements [Northern Ireland’s] reputation as a growing centre for innovation and digital enterprise as we continue to play our part on the world stage in this exciting sector”.
In 2024, the company announced plans to create 100 new jobs in a bid to expand its Galway-based workforce.
The new jobs are rolling out over four years and will span engineering, software development and data science, as well as sales, marketing, media and operations.
CEO and founder Fergal O’Connor said: “Buymedia’s expansion into Belfast is an exciting step for the company and also for our clients, so we can help them plan and purchase media better, using data-driven AI to understand what really works, where to best spend their advertising budget and gain the best efficiencies and effectiveness for a better overall return on their investment.
“Our mission is simple. It’s about democratising advertising, giving every business, regardless of its size, the tools to compete on strategy and performance, not just budget.” Buymedia launched its UK headquarters in Manchester in October 2025.
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