Google’s First Look at the Pixel Tag Arrives Just Weeks Before the Pixel 11 Event

A small, pale oblong device has started turning up in European retail listings and a clear photo, and it carries the name Google Pixel Tag. The model number GA12506 appears alongside a color called Fog Light. The shape stands taller and more pill-like than the round discs most people already know, closer to the core of an old Fitbit without the band attached. A large Google “G” sits in the center of the face. Below it sits a tiny speaker grille and what looks like a small LED.

Photo credit: 9to5 Google
There is no built-in loop or hole on the body, thus the emphasis is on how you want to attach the object to something, such as keys, a wallet, or your suitcase’s handle. You’ll almost certainly need one of those attachments or cases to clip the tracker in place, which is likely what they’re counting on given that the escaping marketing lingo promises that this tracker is designed to be very small and lightweight, and nearly unnoticeable until you need it. This is when the loudspeaker inside starts yelling to tell you where it is so you can go find the missing item.

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All of this goes through Google’s Find My Device system, which has been helping you find your Android phone and tablet for years. Now, the network is large enough that if you lose the Pixel Tag, a nearby Android smartphone with location enabled should be able to ping its location for you. Privacy language in the early product descriptions stresses that the system was built with personal data protection in mind.

Prices have begun to appear in a few early listings in Europe, at €30, which corresponds to some predictions that it would cost between $29 and $39 in the United States, but one thing we still don’t know is how the battery works. Is it a replaceable coin cell or a sealed rechargeable battery? That ultra-wideband precision issue, no one has confirmed or rejected it yet, and it is not even mentioned in those listings. The timing also appears to be planned, as Google’s major hardware event is scheduled for August 12, when they are expected to unveil the new Pixel phones and the forthcoming Pixel Watch. The Pixel Tag is now mentioned as a compatible attachment on the phones’ product sites, which is unusual given that we have yet to see a photo of the tracker.