Hisense Crashes the Party With Four New Boom Portable Bluetooth Speakers

The portable Bluetooth and party speaker market is already crowded with established rivals, but Hisense is jumping straight into the deep end with four new models aimed at everything from casual listening on the go to much larger gatherings. The move expands Hisense beyond TVs and home entertainment hardware into one of the most competitive corners of the consumer audio market.

The new Boom family includes three portable Bluetooth speakers: the FlexBoom, WeBoom, and VoyageBoom. The larger Party Thunder Pro sits alongside them as a more powerful party speaker designed for bigger spaces and louder events. Together, the four models represent Hisense’s most aggressive push yet into a category where brand recognition alone will not be enough to drown out the competition.

“Great entertainment isn’t defined by one screen or one room. It’s about creating an experience people want to be a part of,” said David Gold, Chief Commercial Officer and Deputy General Manager at Hisense USA. “We’ve spent years building products that make movies, sports, music, and other shared moments better at home. With our new speakers, we’re extending that experience even further with options designed for everything from everyday listening and weekends outside to hosting a full house of friends.”

The Boom Family

Designed to deliver bigger sound wherever the day takes you, the Hisense Boom family includes the FlexBoom, WeBoom, and VoyageBoom, with models ranging from compact portable listening to deeper bass and higher output.

All three speakers offer Bluetooth connectivity, wired input options, long battery life, dust and water resistance, and portable designs intended for backyard gatherings, beach days, outdoor trips, and everyday listening.

FlexBoom: Grab it and Go 

The Hisense FlexBoom is the entry level model in the Boom family, combining a compact design with a dual driver configuration and 40 watts of output.

Designed to deliver crisp highs and punchy bass on the go, the FlexBoom offers up to 20 hours of playback on a full charge. If the battery is running low, a 10 minute quick charge provides up to two hours of additional listening. Its IP67 rating provides protection against dust and water, making it suitable for everything from the backyard to the beach.

Two FlexBoom speakers can also be paired using True Wireless Stereo for separate left and right channels. Auracast support allows audio to be broadcast to compatible nearby speakers, while the built in speakerphone lets users answer calls hands free before switching back to the music.

WeBoom: The Step Up

The Hisense WeBoom steps up from the FlexBoom with a larger sound, Bass Boost, and built in dual subwoofers for listeners who want more low end impact from a portable speaker.

Battery life increases to up to 24 hours, while a 10 minute quick charge provides up to two hours of additional playback. The WeBoom also carries an IP67 dust and water resistance rating, helping protect it from rain, splashes, spills, and the occasional mishap around the pool or backyard.

A convertible carry strap makes it easy to transport the sound wherever the day goes, while Light Show Mode sets the mood and creates vibrant visuals, easily controlled through the ConnectLife app. 

VoyageBoom: Take the Bass Further

The Hisense VoyageBoom takes another step up from the FlexBoom and WeBoom with adjustable Bass Boost and a built in subwoofer designed to deliver deeper low frequency impact.

The VoyageBoom offers up to 24 hours of playback on a single charge and carries an IP67 dust and water resistance rating for outdoor use. It also adds a dynamic light show that can sync with the music and be controlled through the ConnectLife app.

A built in power bank can charge a phone or tablet while you are away from an outlet, giving the VoyageBoom a little more utility for longer days outside or larger gatherings.

Party Thunder Pro: The Total Party Experience

The Hisense Boom family offers plenty of flexibility for individual listening and smaller gatherings, but when the guest list gets larger, the Party Thunder Pro is designed to turn things up considerably.

Rather than simply scaling up one of the portable Boom models, Hisense positions the Party Thunder Pro as its higher powered option for larger spaces, bigger gatherings, and listeners who want substantially more output.

The Hisense Party Thunder Pro is built for substantially bigger gatherings, using a six speaker configuration that includes dual tweeters and woofers. Hisense rates the system for up to 620 watts of output, with an emphasis on deeper bass, crisp highs, and enough volume to fill a larger room or outdoor space.

Built-in Auracast allows multiple Party Thunder Pro speakers to be connected wirelessly for wider coverage and greater output. Hisense also includes a wireless microphone for karaoke, giving the speaker another use beyond simply turning the volume knob clockwise.

For portability, the Party Thunder Pro includes built in wheels and a retractable handle, making it easier to move between rooms or take outside. A synchronized light show adds the expected party speaker theatrics, while the rechargeable battery provides up to 18 hours of playback on a full charge.

Comparison

The Bottom Line 

Hisense is arriving late to the portable Bluetooth and party speaker market, but it is not dipping a toe into the shallow end. The company has launched an entire portable speaker family alongside a 620-watt Party Thunder Pro, putting itself directly into competition with products from JBL, Sony, Marshall, TCL, LG, and others that have been building this category for years.

The Party Thunder Pro may be the most interesting product of the group. At $399.99, Hisense is offering six built in speakers, Auracast, up to 18 hours of battery life, a wireless microphone, wired microphone and guitar inputs, wheels, a retractable handle, and synchronized lighting. That combination gives it a compelling feature set against the JBL PartyBox 330, Sony ULT Tower Max, Marshall Bromley 450, and TCL’s party speaker lineup, although TCL is competing in similar pricing territory.

There is also the elephant in the room: “Boom” is not exactly an unexplored piece of branding in this category. LG has spent years selling portable and party speakers under its Xboom name, so Hisense calling its new range the Boom Family feels uncomfortably familiar. Whether that creates an actual trademark issue is a legal question, but from a consumer standpoint, the similarity is certainly close enough to cause some head scratching.

The portable Bluetooth and party speaker categories are not slowing down, and Hisense clearly sees room for another major TV brand to grab a piece of the action. The Party Thunder Pro’s price and feature set give it the strongest argument out of the gate, but JBL, Sony, Marshall, TCL, and LG have a substantial head start. Hisense has joined the party. Now it has to prove somebody wants to hand it the aux cord.

Pricing & Availability 

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