Although those technical roles are essential, they don’t always require a four-year degree—which has paved the way for skills-based microcredentials. By partnering with higher education institutions and training providers, industry leaders are helping to design targeted skills programs that quickly turn learners into job-ready technical professionals.
The new standard for skills validation
Because microcredentials are relatively new, consistency is key. Through its credentialing program, IEEE serves as a bridge between academia and industry. Developed and managed by IEEE Educational Activities, the program offers standardized credentials in collaboration with training organizations and universities seeking to provide skills-based qualifications outside formal degree programs. IEEE, as the world’s largest technical professional organization, has more than 30 years of experience offering industry-relevant credentials and expertise in global standardization.
IEEE is setting the benchmark for skills-based microcredentials by establishing a framework that includes assessment methods, qualifications for instructors and assessors, and criteria for skill levels.
“The IEEE framework allows us to rapidly prototype training programs and adapt on the fly in a way that building new university courses—much less degree programs—won’t allow.” —Adam Stieg
IEEE worked with USC to create standardized skills assessments and associated microcredentials so that industry hiring managers can recognize the newly developed skills. The microcredentials help people with or without four-year degrees join the semiconductor industry as cleanroom technicians or as engineers with cleanroom experience.
Based on IEEE’s work designing microcredentials with USC, UCLA, and other leading academic institutions, three best practices have emerged.
1. Align with industry needs before design.
Collaborate with industry prior to starting the design process. There isn’t a one-size-fits-all approach. Workforce needs vary based on industry sector, company size, and geography. Higher education institutions and training providers build relationships with companies and industry groups to create effective microcredential programs and methods of assessment.
2. Build for flexibility.
Traditional academic cycles can be slow, but technology moves fast. A flexible skills-based microcredentials framework allows programs to create or pivot as new breakthroughs occur.
“Setting up a credit-bearing course is not easy. And in a rapidly changing environment, you need to pivot quickly,” says Adam Stieg, research scientist and associate director at UCLA’s CNSI. “IEEE skills-based microcredentials are a flexible way to keep up our curriculum aligned with an evolving technology landscape.”
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Stieg’s team worked with IEEE to build a framework to create microcredentials for its cleanroom protocol and safety program, ensuring it kept pace with the industry’s evolution.
“The IEEE framework allows us to rapidly prototype training programs and adapt on the fly,” he says, “in a way that building new university courses—much less degree programs—won’t allow.”
3. Implement a continuous-feedback loop.
Many of the technical roles companies are looking to fill in emerging fields such as AI, cybersecurity, and semiconductors are still being developed or are quickly evolving. The rapidly changing landscape requires continual communications and feedback among higher education, training providers, and industry.
“We struggle to have feedback loops through the education system to the industry and back again,” says Matt Francis, president and CEO of Ozark Integrated Circuits, in Fayetteville, Ark. Francis, who has served as IEEE Region 5 director, is an IEEE volunteer who supports workforce development for the semiconductor industry.
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Creating consistent feedback loops is critical for generating consensus on the skills sets needed for microcredential programs, experts say, and it allows providers to update assessments as new tools and safety protocols enter the workplace.
“If we start thinking about having training frameworks used within companies that are essentially on some sort of standard and align with a microcredential, we can start to build consensus,” Francis says.
Getting started
Through its credentialing program, IEEE is helping higher education and industry work together to bridge the technical workforce skills gap. Contact its team to learn how IEEE skills-based microcredentials can help you fill your workforce pipeline.
BrianFagioli writes: Microsoft says it is finally listening to user complaints about Windows 11, promising a series of changes focused on performance, reliability, and reducing everyday annoyances. In a message to Windows Insiders, the company outlined plans to bring back long requested features like taskbar repositioning, cut down on intrusive AI integrations, and give users more control over updates. File Explorer is also getting attention, with promised improvements to speed, stability, and general responsiveness.
The bigger picture here is less about new features and more about fixing what already exists. Microsoft is talking about fewer forced restarts, quieter notifications, and a more predictable experience overall, along with improvements to Windows Subsystem for Linux for developers. While the roadmap sounds reasonable, users have heard similar promises before, so the real test will be whether these changes actually show up in day to day use.
Most people would hear the question and move on without a second thought. Janus Cycle heard it and got to work. The goal was simple but slightly absurd: could a candle power an original Nintendo Game Boy? As it turns out, yes, and the result is a fully working handheld that loads games and stays lit without a single battery or power outlet in sight.
Curiosity got the ball rolling after some basic math revealed how much electricity a candle can produce. Now, the flame’s brightness does little for solar panels, but the heat output is quite different. A Peltier module emerged as the central component of the entire operation. It is sandwiched between two heatsinks; one absorbs heat from the flame, while the other remains cool in the open air. The heat traveling over the module generates voltage via the Seebeck effect.
It all started with a cardboard box cut to hold the entire stack steady above a tea light candle. The wires simply connected the module to the Game Boy’s power port, eliminating the need for batteries. The initial test showed that power was flowing, but only just barely, with a reading of 2 volts. Turning on the console instantly reduced the voltage below what was even usable. But as they doubled up on the modules and included two candles, the figures skyrocketed, reaching 4 volts or more. The Game Boy powered right up, and Tetris blocks began dropping onto the screen as usual. The sound functioned, the controls responded correctly, and it was working just as expected.
The initial setup proved the concept worked, but it was clunky and the smoke situation left something to be desired. So they stripped it back to a single module and one taller candle, applied thermal grease to help heat transfer more efficiently across the hot side, and positioned the flame close to the heatsink without getting uncomfortably close. The result was a steady 3 to 4 volts, right where they needed it to be.
Getting it to run reliably took a little patience. The initial surge of electricity would knock things out for a second or two before the flame settled into a steady output and kept everything ticking along smoothly. Demo footage captures the whole process, shaky early attempts included, but it comes together gradually and the improvement is clear to see. Once the flame finds its rhythm the console keeps running, and even as things cool down the voltmeter holds steady throughout. It’s not an entirely new idea either. Historical devices used the same principle to convert lamp heat into radio signals in the most remote corners of the world. This project just takes that same thinking and applies it on a much smaller scale.
Of course, safety first, so don’t put a candle near anything flammable just yet. You can understand why, since one of the early tests even resulted in a nasty spark until some adjustments were made. Despite this, the process is simple and based on basic physics, so anyone can follow along. Janus Cycle really provided the steps openly, allowing others to experiment with their own fundamental concepts. [Source]
Conway’s Game of Life excels in its simplicity, creating a cellular automaton on a 2D grid where each cell obeys a set of very simple rules that determine whether a cell is ‘alive’ or ‘dead’. After setting an initial condition the ‘game’ then evolves naturally from there, creating an endless series of patterns as a simplified form of bacterial evolution. Of course, setting an initial state and then watching cells light up or fade away seems like a natural fit for light-up buttons. After struggling with intrusive thoughts related to such a project for a while, [Michal Zalewski] finally gave in, creating a pretty amazing looking result.
Although there is no set size for the game board, [Michal] was constrained by his budget for the selected NKK JB15LPF-JF tactile buttons, resulting in a 17×17 matrix. That’s 289 buttons, for those keeping score, which comes down to over $1,000 over at e.g. Digikey even with quantity-based pricing. Add to this the custom PCB and a Microchip AVR128DA64 squeezed in a corner of said PCB to run the whole show and it’s quite the investment.
Finishing up the PCB, driving the lights is done with a duty cycle as the matrix is scanned along with detecting inputs in a similar manner. This required the addition of MOSFETs and transistors, the details of which can be found in the downloadable project files, along with the firmware source code. In the article a video of the board in action can be watched, allowing one to admire the very pretty wooden enclosure as well.
CBS News is shutting down its nearly 100-year-old radio news service due to economic pressures and the shift toward digital media and podcasts. Longtime CBS News anchor Dan Rather said: “It’s another piece of America that is gone.” The Associated Press reports: When it went on the air in September 1927, the service was the precursor to the entire network, giving a youthful William S. Paley a start in the business. Famed broadcaster Edward R. Murrow’s rooftop reports during the Nazi bombing of London during World War II kept Americans listening anxiously. Today, CBS News Radio provides material to an estimated 700 stations across the country and is known best for its top-of-the-hour news roundups. The service will end on May 22, the network said Friday.
“Radio is woven into the fabric of CBS News and that’s always going to be part of our history,” CBS News editor-in-chief Bari Weiss said in delivering the news to the staff. “I want you to know that we did everything we could, including before I joined the company, to try and find a viable solution to sustain the radio operation.” But with the radical changes in the media industry, she said, “we just could not find a way to make that possible.”
It was unclear how many people will lose their jobs because of the radio shutdown. CBS News was cutting about 6% of its workforce, or more than 60 people, on Friday. It’s not the end of turmoil at the network, as parent company Paramount Global is likely to absorb CNN as part of its announced purchase of Warner Bros. Discovery.
Shrike 10 Fiber outperformed competitors, scoring more than ten points higher
F10 drone earns Pentagon contract due to eliminating Chinese components effectively
Fiber-optic guidance makes the Shrike drone resilient to electronic warfare
The Pentagon has recently selected two Ukrainian drone manufacturers as finalists in its $1.1 billion Drone Dominance program.
For years, Chinese manufacturer DJI has dominated the global small drone market, but the US military is now actively seeking alternatives that do not rely on components sourced from China.
The first phase of the competition selected 12 companies for contract negotiations, and two Ukrainian firms — SkyFall and Ukrainian Defense Drones Tech Corporation — were included on that list.
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Ukrainian drones skips Chinese components
The top finisher was the Shrike 10 Fiber, a fiber-optic FPV drone developed by Ukrainian company SkyFall in partnership with British firm Skycutter.
The system scored 99.3 points out of 100, finishing more than ten points ahead of its nearest competitor, an American company, Neros.
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The drone employs fiber-optic guidance rather than traditional radio frequencies, making it invulnerable to electronic warfare countermeasures.
The fiber-optic spool extends 20 km, ensuring a stable video feed throughout the flight.
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It carries up to 1 kilogram of warhead mass. SkyFall declined to comment on its participation, asking to wait for official announcements.
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The sixth-place finisher, Ukrainian Defense Drones Tech Corporation, presented a different value proposition to American procurement officials.
The company’s F10 strike quadcopter scored 72.9 points and earned a place among the 11 winners of the first phase that will divide an initial $150 million procurement budget.
The quadcopter was selected largely because the company has systematically eliminated Chinese components from its supply chain.
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After beginning drone production in 2023 with Chinese-sourced parts, the company localized carbon frame and antenna production in 2024.
By 2025, it had expanded to manufacturing flight controllers, speed controllers, and video transmission systems in-house or through European suppliers.
The Drone Dominance program is structured as a four-stage competition — the first phase will result in orders for about 30,000 systems at $5,000 per drone.
The first-place finisher will receive up to 2500 orders, while the 11th and 12th-place finishers will get 1,500 and 1,400 orders, respectively.
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Subsequent phases will increase order quantities while reducing per-unit cost targets and the number of participating companies
Phase two will procure 60,000 drones at $5,000 each from 10 companies, while phase three will purchase 100,000 drones at $3,000 each from seven companies.
The final phase will order 150,000 drones at $2,300 each from just five companies.
Two other Ukrainian-connected entities, Drone Fight Group and General Chereshnya, also participated but failed to secure a place among the 12 winners.
“This is not a consumer device company that takes privacy very seriously,” Gamero-Garrido says. Since people use smartphones far more than Alexa or a Kindle, he says an Amazon smartphone today would “significantly increase the scale of the potential privacy harms.”
Gamero-Garrido thinks Amazon could use Transformer as a data-gathering tool to glean how people use its devices, build its advertising network, and compete with the likes of Alphabet and Meta, which are facing regulatory scrutiny in the European Union and California.
One way it could do this is through the Fire TV approach. This is Amazon’s TV streaming platform integrated into a third-party TV (or via a dongle); while you may not have bought a Fire TV-powered TV from Amazon, the data collected by the operating system is still owned by the company.
“Whether they end up succeeding with this phone supplement device, or whether they eventually use a similar model where they install their operating system on other phones or ”light” phones that are built by third parties, it has the same effect,” he says. “Ultimately, what Amazon is doing is centralizing all the network traffic through its own infrastructure so it can improve its advertising business.”
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If Amazon can detect when a person is sick from the sound of their voice, then it can recommend that you buy specific cold medicine from Amazon Health—that’s a real patent Amazon owns. If this is now powered on a device you carry everywhere, Gamero-Garrido says it can listen to more of your conversations and serve you better ads.
Even with its past regressions, customers have shown a general acceptance of Amazon’s hardware, says Kassem Fawaz, an associate professor at the University of Wisconsin, Madison, who researches security and privacy in consumer devices.
“I think when it comes to products, unfortunately, consumers value utility and price over privacy,” Fawaz wrote in an email to WIRED.
The accelerant here could be Amazon’s Devices & Services lead, Panos Panay, who joined the company in 2023. Panay famously helped turn Microsoft’s Surface line of computers into an aspirational hardware brand through his “pumped” and emotionally charged keynotes.
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Panay has already brought that kind of energy to a few Amazon hardware announcements, like the Kindle Scribe Colorsoft, though he has not matched the success of Surface. If Amazon is truly making a smartphone, it will need to generate a lot of passion to entice customers.
“If someone can do it, it’s going to be Panos,” Jeronimo says. “For that, I have total confidence. He is the right person for these kinds of initiatives.”
The White House’s new policy framework for regulating generative artificial intelligence, released Friday, covers many areas, but one thing is clear: President Donald Trump wants the federal government to set the rules. And those rules appear to fall far short of what consumer and privacy advocates argue is necessary.
The generative AI revolution has been underway for years, and US legislation is slow to catch up. This is despite the growing awareness of AI’s harms and challenges: chatbots’ dangerous impacts on mental health and child development, the widespread legal wrangling over the copyright protections, the dangerous spread of deepfakes and AI-powered scams, to name a few.
Sen. Marsha Blackburn introduced the new policy package, called The Trump America AI Act, in Congress on Thursday. The Tennessee Republican’s bill is an attempt to codify a vision based on Trump’s 2025 AI Action Plan, while delving into more legal specifics and providing guidance on implementing new laws (or changing existing ones).
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Trump has maintained that the federal government should be responsible for regulating the AI industry — and that requiring AI companies to comply with 50 different sets of state laws would prevent the US from “winning” the global AI race. However, a proposal to temporarily ban states from regulating AI failed back in July, when it was removed at the last minute from the massive budget bill, known as the “One Big Beautiful Bill Act.”
“It is light on protection and heavy on promotion of dangerous AI systems,” Alan Butler, president and executive director of the Electronic Privacy Information Center, said in a statement. “The American people deserve better, and Congress should do better than this.”
The White House’s new proposed AI laws
The White House’s 2026 AI proposal says Congress should not create a new governing body to oversee AI rules, but should let existing agencies and subject-matter experts regulate as they see fit.
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Protecting children: This is one area where the federal government won’t prevent states from creating laws. And many state governments are already leading the charge, especially in regulating romantic or companion chatbots.
The plan highlights protecting kids from AI-powered deepfakes, a huge issue highlighted in AI creating child sexual abuse material. Shielding young people from the ill effects of AI is an ongoing battle, with several high-profile cases of teenagers using AI for self-harm and suicide.
Blackburn’s policy plan includes general language related to kids’ online safety. Existing bills like the Kids Online Safety Act and the Children’s Online Privacy Protection Rule are, theoretically, designed to protect kids, but advocates and tech experts say they could create a chilling effect on free speech and lead to censorship.
Though Trump’s AI framework addresses censorship, it’s limited to preventing AI companies from including ideological or partisan bias in their products. Trump has previously railed against what he calls “woke” AI, a term the president and his allies have used to attack concepts like diversity, equity and inclusion.
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Job loss: It’s not just translators and data entry folks who are worried about losing their jobs to AI — legacy tech workers like coders and engineers are, too. There have been a lot of concerns about AI disrupting the workforce, with retail giants like Amazon laying off thousands of employees in the name of AI efficiency. The White House says it should use “nonregulatory” methods to focus on youth development and AI workforce training.
Infrastructure: In line with Trump’s previous AI Action Plan, the framework calls for states and local governments to streamline data center construction and operation. These facilities are increasingly controversial, with nearby residents reporting environmental damage and strain on their existing electrical grids, creating higher electric bills.
Copyright: Whether the use of copyrighted materials in AI training is fair use or copyright infringement is one of the biggest legal issues of the AI age. The plan reiterates the administration’s position that AI companies are covered by fair use — meaning they wouldn’t have to obtain permission or pay for copyrighted content when creating their models.
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But, given the ever-growing number of lawsuits asking the judiciary the same question, the federal government should allow those cases to play out. So far, limited cases with Anthropic and Meta have carved out narrow victories for tech companies, not authors.
The framework document hints that the federal government could become a future licensing partner for AI companies, stating that it should “provide resources to make federal datasets accessible to industry and academia in AI-ready formats for use in training AI models and systems.”
(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Does the White House plan do enough?
Tech industry groups praised the administration’s proposals, while consumer advocacy groups offered skepticism at best.
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In a statement backing the plan, the Consumer Technology Association supported a single set of rules for the entire country.
“AI can and will make us better, and we agree that children need special protection, First Amendment rights are paramount, harmful deep fakes should be regulated, and Congress should not act to restrict AI platforms from relying on fair use protection,” the tech industry trade group said.
But according to Samir Jain, vice president of policy at the Center for Democracy and Technology, the government’s playbook is rife with internal contradictions. While it calls for the federal government to preempt state rules and laws on AI development, it also says the federal government shouldn’t undermine state authority.
“The White House’s high-level AI framework contains some sound statements of principles, but its usefulness to lawmakers is limited by its internal contradictions and failure to grapple with key tensions between various approaches to important topics like kids’ online safety,” Jain said in a statement.
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Ben Winters, director of AI and data privacy at the Consumer Federation of America, said the proposal prioritizes Big Tech over consumers.
“It’s encouraging to see some stated desires to protect people from AI-generated scams and data abuse of minors, but it’s not enough,” Winters said in a statement. “We need to see money where their mouth is on the protections — more money for consumer protection agencies at both the federal and state levels. So far, they’ve done nothing but cut and hamstring them.”
This is BIG, and we’re not just talking about the box it all arrives in.
Boutique label Arrow Video has announced a Complete Series set collecting all five seasons/42 episodes of streaming giant Netflix’s nostalgic horror show, Stranger Things. It will be available in four different versions–Special or Deluxe, 4K or HD Blu-ray–all available on July 28, just 13 days after the tenth anniversary of the premiere.
A phenomenal worldwide hit, Duffer brothers Matt and Ross’ Stranger Things broke viewership records across all seasons, beloved for its quirky characters, heart, humor, dark frights, and perhaps most of all its painstaking recreation of ‘80s middle America. The Bros. are indisputably old-school, stating, “We always dreamed that Stranger Things could be owned in its entirety, not just as a collector’s set, but as a way to preserve the show for decades to come.”
Special Edition
This is huge news for a couple of reasons. Only Seasons One and Two ever had a physical media release, in 2017 and 2018 respectively, as Target exclusives. Both fetched hundreds of dollars on eBay, even though the first season notoriously disappointed many with its lack of high dynamic range and only Dolby Digital 5.1 audio. Season Two did a bit better, with DTS-HD Master Audio and HDR10, but that was the last disc offering… until now.
Moreover, this drop suggests a continued willingness by the streamer to offer some of its most coveted properties on disc. It comes on the heels of the revelation that Criterion Collection editions of KPop Demon Hunters and Guillermo del Toro’s Frankenstein are on the way, recent Oscar winners both. Theoretically, this strategy would take a nibble out of The Big Red N’s core business, but perhaps this is a major-league endorsement that digital delivery and physical media can happily co-exist?
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The 25 discs themselves appear to be identical between the Special and Deluxe editions. The production values of the show were always cinema-quality, and the 4K will be presented in Dolby Vision at its proper 2:1 aspect ratio with the original DTS-HD Master Audio 5.1 surround and two-channel stereo for all episodes plus an upgrade to Dolby Atmos for the final two seasons. The on-disc bonus content includes:
Interviews with the cast and crew
Behind-the-scenes featurettes
Set tours
Bloopers
Deluxe Edition
The Special Edition arrives with a booklet, whereas the Deluxe Edition exclusively packs quite a bit more, including several in-universe souvenirs:
Palace Arcade alloy-zinc token-style coin
Self-adhesive Hellfire Club patch
Hellfire Club 20-sided die
Enhanced packaging including wraparound box artwork by Juan Ramos
Twenty-five artcards representing all five seasons
Five double-sided posters featuring original artwork by Kyle Lambert
Reversible sleeve inserts featuring new artwork by Juan Ramos and original artwork by Kyle Lambert
Double-sided foldout map of fictional Hawkins, Indiana
A 148-page perfect-bound artbook with design sketches, concept art, storyboards and new writing on the making of the series from the Duffer Brothers, Shawn Levy, Andrew Stanton, Kyle Dixon and more
Price & Availability
All editions are available for pre-order now at Amazon and Arrow Video, but won’t start shipping until July 28, 2026.
Kevan Kryslter, CFO of Carbon Robotics. (Carbon Robotics Photo)
Agtech company Carbon Robotics appointedKevan Krysler as chief financial officer. The Seattle startup, known for zapping weeds with lasers, reports it has surpassed $100 million in annual revenue. Carbon has also been name-checked twice by U.S. Health and Human Services Secretary Robert F. Kennedy Jr. for its pesticide-free approach to weed control.
Krysler joins Carbon from Silicon Valley-based Pure Storage, where he also served as CFO.
Carbon CEO Paul Mikesell said in a statement that Krysler “really gels with our culture and brings public company financial and executive experience to round out our team. This is indicative of Carbon Robotics pushing forward and evolving our leadership to match our rapidly increasing maturity in the market.”
Founded in 2018, Carbon has raised $177 million to date and employs about 260 people. The company operates a manufacturing facility in Richland, Wash., and ranks No. 10 on the GeekWire 200, our list of the top privately held startups in the Pacific Northwest.
— T-Mobile has promoted Allan Samson to chief marketing officer after nearly a decade with the telecom giant. In recent years he has led its broadband business scaling its 5G Home Internet nationally and worked to advance its fiber strategy and joint ventures.
“As CMO, Allan will bring the full power of our marketing organization into one connected performance marketing engine, aligning media, pricing, portfolio, product marketing, innovation and digital experience,” said Mike Katz, T-Mobile’s chief business and product officer, on LinkedIn.
Keith Dolliver. (LinkedIn Photo)
— Attorney Keith Dolliver has retired after more than three decades at Microsoft, where he worked on initiatives involving LinkedIn, GitHub, Activision, Mojang (Minecraft) and others. He departs as vice president, deputy general counsel and corporate secretary.
Dolliver thanked executive leadership, partners and legal colleagues, and the corporate legal group, which he had led.
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“I will miss all of you and will be cheering you on as you continue to take this consequential company forward,” he said on LinkedIn. He also credited his family, “who made home a place of positive energy, treated me with patience and grace, and were always in my corner.”
Haiyan Zhang. (GeekWire Photo)
— Haiyan Zhang is leaving Microsoft for Netflix, where she’ll take on a role in gaming. Zhang spent more than 13 years at Microsoft, holding positions across Microsoft Gaming, Microsoft Research and Xbox Studios, most recently as general manager and partner for Gaming AI.
“Reflecting back, I still remember stepping through the doors at 30 Great Pulteney Street on March 27, 2013, into a newly formed Xbox game studio in London,” Zhang said on LinkedIn. “I felt at once excitement, trepidation, and optimism. As I step into this next chapter, I find many of those same emotions returning as I look ahead.”
Zhang is also founder and CEO of Thriven Foundation Labs, a nonprofit promoting AI for social good. Her wide-ranging career includes roles at BBC and IDEO in the United Kingdom.
Graham Sheldon. (LinkedIn Photo)
— Graham Sheldon, has resigned as chief product officer for AI automation giant UiPath after more than three years with the company. UiPath, which is based in New York City, has an office in Bellevue, Wash.
Sheldon was previously with Microsoft for more than 20 years, leaving the role of corporate VP of product for Microsoft Teams. Early in his tenure, Sheldon served as technical advisor to Satya Nadella when the now CEO was a senior vice president. Sheldon also led engineers working on Bing, ads, MSN, Cortana and other initiatives.
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Sheldon didn’t disclose his next move on LinkedIn, but said he’d be tackling bucket list items including getting his commercial pilot license, running a marathon, cheering on his daughter’s select soccer team and building with OpenClaw.
— Seattle’s Redfin has promoted Ariel Dos Santos to chief product and design officer. Dos Santos has been with the real estate platform for nearly four years. His career has also included roles at Amazon, where he helped lead the launch of Just Walk Out Technology, and at Microsoft, where he oversaw social marketing.
Vinit Tople. (LinkedIn Photo)
— Vinit Tople is now vice president of AI and developer platforms at Seattle’s Nordstrom. He previously spent more than 12 years at Amazon, most recently as head of product for Alexa, and more recently worked at JPMorgan Chase, helping lead adoption of AI agents.
“Nordstrom, often called a ‘century-old startup,’ has reinvented itself time and again over 125 years — evolving ahead of each new era of retail — and now it’s making a bold move to put AI at the center of its next chapter,” Tople said on LinkedIn.
Sanjay Parmar. (LinkedIn Photo)
— Chronus named Sanjay Parmar as chief AI officer for the Seattle-based mentoring software platform. He joins from Degreed, where he was CTO of the San Francisco Bay Area company.
Chronus CEO Ankur Ahlowalia, who took the helm in January, praised Parmar’s background in enterprise SaaS and AI-powered workforce solutions, saying in a statement it will help would help the company “make life-changing mentorship accessible to everyone.”
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— Law firm Dorsey & Whitney appointed Cyrus Ansari as a technology commerce partner at its Seattle office. He was previously with two other Seattle firms: Perkins Coie and Davis Wright Tremaine.
“For several years now, my work has centered on commercial deals for cloud, AI, gaming and other technology businesses,” Ansari said on LinkedIn. “That focus continues at Dorsey.”
— Seattle’s Richard Moulds — a self-described car restorer, advisor, mentor and investor — joined the supervisory board of QuiX Quantum, a Netherlands-based developer of photonic quantum computing systems. Moulds left his role as general manager with AWS last year and now serves as a strategic advisor for quantum startups QEDMA and Nu Quantum.
Large language models (LLMs) excel at processing abstract knowledge through next-token prediction, but they fundamentally lack grounding in physical causality. They cannot reliably predict the physical consequences of real-world actions.
AI researchers and thought leaders are increasingly vocal about these limitations as the industry tries to push AI out of web browsers and into physical spaces. In an interview with podcaster Dwarkesh Patel, Turing Award recipient Richard Sutton warned that LLMs just mimic what people say instead of modeling the world, which limits their capacity to learn from experience and adjust themselves to changes in the world.
This is why models based on LLMs, including vision-language models (VLMs), can show brittle behavior and break with very small changes to their inputs.
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Google DeepMind CEO Demis Hassabis echoed this sentiment in another interview, pointing out that today’s AI models suffer from “jagged intelligence.” They can solve complex math olympiads but fail at basic physics because they are missing critical capabilities regarding real-world dynamics.
To solve this problem, researchers are shifting focus to building world models that act as internal simulators, allowing AI systems to safely test hypotheses before taking physical action. However, “world models” is an umbrella term that encompasses several distinct architectural approaches.
That has produced three distinct architectural approaches, each with different tradeoffs.
JEPA: built for real-time
The first main approach focuses on learning latent representations instead of trying to predict the dynamics of the world at the pixel level. Endorsed by AMI Labs, this method is heavily based on the Joint Embedding Predictive Architecture (JEPA).
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JEPA models try to mimic how humans understand the world. When we observe the world, we do not memorize every single pixel or irrelevant detail in a scene. For example, if you watch a car driving down a street, you track its trajectory and speed; you do not calculate the exact reflection of light on every single leaf of the trees in the background.
V-JEPA architecture (source: Meta FAIR)
JEPA models reproduce this human cognitive shortcut. Instead of forcing the neural network to predict exactly what the next frame of a video will look like, the model learns a smaller set of abstract, or “latent,” features. It discards the irrelevant details and focuses entirely on the core rules of how elements in the scene interact. This makes the model robust against background noise and small changes that break other models.
This architecture is highly compute and memory efficient. By ignoring irrelevant details, it requires much fewer training examples and runs with significantly lower latency. These characteristics make it suitable for applications where efficiency and real-time inference are non-negotiable, such as robotics, self-driving cars, and high-stakes enterprise workflows.
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For example, AMI is partnering with healthcare company Nabla to use this architecture to simulate operational complexity and reduce cognitive load in fast-paced healthcare settings.
Yann LeCun, a pioneer of the JEPA architecture and co-founder of AMI, explained that world models based on JEPA are designed to be “controllable in the sense that you can give them goals, and by construction, the only thing they can do is accomplish those goals” in an interview with Newsweek.
Gaussian splats: built for space
A second approach leans on generative models to build complete spatial environments from scratch. Adopted by companies like World Labs, this method takes an initial prompt (it could be an image or a textual description) and uses a generative model to create a 3D Gaussian splat. A Gaussian splat is a technique for representing 3D scenes using millions of tiny, mathematical particles that define geometry and lighting. Unlike flat video generation, these 3D representations can be imported directly into standard physics and 3D engines, such as Unreal Engine, where users and other AI agents can freely navigate and interact with them from any angle.
The primary benefit here is a drastic reduction in the time and one-time generation cost required to create complex interactive 3D environments. It addresses the exact problem outlined by World Labs founder Fei-Fei Li, who noted that LLMs are ultimately like “wordsmiths in the dark,” possessing flowery language but lacking spatial intelligence and physical experience. World Labs’ Marble model gives AI that missing spatial awareness.
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While this approach is not designed for split-second, real-time execution, it has massive potential for spatial computing, interactive entertainment, industrial design, and building static training environments for robotics. The enterprise value is evident in Autodesk’s heavy backing of World Labs to integrate these models into their industrial design applications.
End-to-end generation: built for scale
The third approach uses an end-to-end generative model to process prompts and user actions, continuously generating the scene, physical dynamics, and reactions on the fly. Rather than exporting a static 3D file to an external physics engine, the model itself acts as the engine. It ingests an initial prompt alongside a continuous stream of user actions, and it generates the subsequent frames of the environment in real-time, calculating physics, lighting, and object reactions natively.
DeepMind’s Genie 3 and Nvidia’s Cosmos fall into this category. These models provide a highly simple interface for generating infinite interactive experiences and massive volumes of synthetic data. DeepMind demonstrated this natively with Genie 3, showcasing how the model maintains strict object permanence and consistent physics at 24 frames per second without relying on a separate memory module.
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This approach translates directly into heavy-duty synthetic data factories. Nvidia Cosmos uses this architecture to scale synthetic data and physical AI reasoning, allowing autonomous vehicle and robotics developers to synthesize rare, dangerous edge-case conditions without the cost or risk of physical testing. Waymo (a fellow Alphabet subsidiary) built its world model on top of Genie 3, adapting it for training its self-driving cars.
The downside to this end-to-end generative method is the great compute cost required to continuously render physics and pixels simultaneously. Still, the investment is necessary to achieve the vision laid out by Hassabis, who argues that a deep, internal understanding of physical causality is required because current AI is missing critical capabilities to operate safely in the real world.
What comes next: hybrid architectures
LLMs will continue to serve as the reasoning and communication interface, but world models are positioning themselves as foundational infrastructure for physical and spatial data pipelines. As the underlying models mature, we are seeing the emergence of hybrid architectures that draw on the strengths of each approach.
For example, cybersecurity startup DeepTempo recently developed LogLM, a model that integrates elements from LLMs and JEPA to detect anomalies and cyber threats from security and network logs.
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