Lamborghini kills its upcoming all-electric Lanzador because of nearly zero interest

Lamborghini is done with the Lanzador. The all-electric supercar the Italian automaker showed off back in 2023 — the one that was supposed to drag the brand, kicking and screaming, into the EV era — was quietly axed late last year (via The Times).

CEO Stephan Winkelmann confirmed it this week, and frankly, he didn’t sound too broken up about it. The reason? Winkelmann put it bluntly: EV development was becoming “an expensive hobby.”

EV dream runs out of charge

And when your hobby involves billion-dollar research and development budgets, along with a customer base that basically doesn’t want the thing you’re spending the money on, it’s time to put down the soldering iron.

Instead of going all-electric, Lamborghini will pivot to plug-in hybrids (PHEVs) across its entire lineup by 2030. The Lanzador itself will reportedly be reborn as a PHEV — which, to be fair, might actually be a better fit for a brand whose identity is wrapped up in the sound and fury of a roaring V10 or V12.

EVs, Winkelmann admitted, “struggle to deliver this specific emotional connection.” Translation: a silent Lamborghini is basically just an expensive golf cart.

Industry-wide reality check

The numbers back him up. The “acceptance curve” for battery-powered cars among Lamborghini’s wealthy clientele is, in his words, “close to zero.” Meanwhile, the company just had its best year ever — delivering a record 10,747 cars in 2025, with its PHEV lineup of the Urus, Temerario, and Revuelto doing all the heavy lifting.

Lamborghini isn’t alone in this rethink.

Stellantis just ate a $26 billion charge to ditch some EV models, and Ford wrote down nearly $20 billion on its EV plans. The electric gold rush, at least in the luxury supercar space, appears to be on pause.

Never say never on a Lamborghini EV, though — Winkelmann himself used that exact phrase. But for now, if you’re hoping to buy a silent raging bull, you’ll have to wait.