Loewe Acquires Cabasse to Build Integrated Premium A/V Ecosystem and Preserve Iconic French Audio Brand

Loewe has acquired Cabasse following the French audio brand’s recent move into receivership and it’s not happening in a vacuum. It’s the latest move in a wave of consolidation that is reshaping the A/V industry at a pace we haven’t seen before.

Over the past 18 months, strategic partnerships and acquisitions have started to redraw the competitive map. TCL’s partnership with Sony signaled a shift in how major TV brands are thinking about scale and control, while Barco’s acquisition of VerVent Audio Holding brought Focal and Naim Audio into a broader ecosystem play that ties premium audio directly into professional and consumer video solutions.

Loewe stepping in to take control of Cabasse fits that pattern almost too well. A heritage European TV brand with ambitions beyond displays acquires a respected but financially vulnerable French loudspeaker manufacturer. It’s a practical move, not a sentimental one, and another clear indication that standing still in this industry is no longer an option.

It is being reported that Loewe has acquired Cabasse for €400,000; a figure that feels low for a brand with that kind of history, but one that reflects the reality of Cabasse’s recent move into receivership. The deal keeps the lights on and most of the team intact, with 24 of 26 employees retained. Not perfect, but in this market, it’s better than the alternative.

Loewe says Cabasse will continue to operate independently, which is the right move on paper. The French brand keeps its identity, its engineering DNA, and hopefully its voice, while Loewe gets a foothold in high-end audio that it didn’t have before.

The strategy is straightforward. Loewe is betting it can extract value by applying its operational structure and commercial reach to a brand that struggled on its own. The goal is to accelerate international distribution of higher-margin products and strengthen its position as a more serious player in the premium video and audio space.

What Cabasse Brings to the Table

Cabasse was founded in Brittany, France, in 1950. Over the decades, they have established themselves as experts in designing and making coaxial speakers. Building on this foundation, Cabasse has created attention-getting products such as the Sphere Evo. and Pearl Theater

In addition, Cabasse has made sound systems for French cinemas and large venues, and has also made loudspeakers for studios and broadcast environments. Cabasse introduced active loudspeakers as early as the late 1950s and continued to refine coaxial and multi-driver technologies through the 1970s, 1980s, and 1990s.

By bringing Cabasse on board, Loewe gains access to established audio technologies, a portfolio of patents, and deep acoustic expertise, all of which can be leveraged to expand its reach in the premium A/V market.

“Cabasse represents the very essence of acoustic excellence,” declares Aslan Khabliev, CEO of Loewe Technology. “By integrating their exceptional expertise into the Loewe universe, we are taking our audio capabilities to a completely new level.”

“Joining Loewe marks a new chapter in our history. We will continue to innovate from Brest, true to our heritage, while benefiting from a powerful international platform to accelerate our development,” adds Arnaud Hendoux, Deputy Managing Director of Cabasse.

Who Is Loewe?

Loewe has been around long enough to see the entire arc of consumer electronics play out in real time. Founded in 1923 in Berlin, the company was an early innovator in radio technology and one of the first to experiment with integrated electronic systems. By the postwar period, Loewe had established itself as a premium European manufacturer, leaning heavily into design and engineering at a time when most brands were chasing scale.

Through the latter half of the 20th century, Loewe built its reputation on high quality television sets, including early stereo TV implementations and later advancements in integrated AV systems. It was also among the first manufacturers to push smart TV concepts in Europe and became the first company to secure Dolby Vision certification for OLED TVs, reinforcing its position as a design forward, technically capable brand operating at the higher end of the market.

The transition from CRT to flat panel displays, however, didn’t do Loewe any favors. As production shifted toward Asia and price competition intensified, the company struggled to maintain relevance in markets like the United States. That pressure eventually led to bankruptcy and insolvency proceedings, effectively pulling Loewe out of the U.S. market and putting its future in doubt.

The turnaround began in 2019, when new investment and ownership gave the brand another shot. Loewe restructured its operations, reopened manufacturing in Germany, and rebuilt its product portfolio with a focus on premium positioning rather than volume. The current strategy is less about competing with mass market TV brands and more about carving out space in the luxury segment, where design, materials, and system integration still matter.

That shift became clearer last year when Loewe announced plans to return to the U.S. market with a refreshed lineup of luxury televisions and personal audio products, including headphones. It’s a more focused, more realistic version of the company, but one that still carries nearly a century of engineering DNA into a market that looks nothing like the one it left behind.

The Bottom Line 

Loewe’s acquisition of Cabasse makes sense on paper, and more importantly, it fills a gap that Loewe could not address on its own. Loewe knows displays, industrial design, and system integration. Cabasse brings decades of loudspeaker engineering, acoustic research, and a patent base that gives Loewe something it has lacked credibility in until now. That combination opens the door to fully integrated premium A/V systems that actually feel cohesive rather than stitched together from third party parts.

What should we expect? Start with tighter ecosystem plays. Think high-end TVs paired with purpose built wireless or active speaker systems that are designed from the ground up to work together. Better control over voicing. More consistent performance across video and audio. Possibly more aggressive moves into luxury all-in-one solutions where aesthetics matter just as much as performance. If Loewe is serious, Cabasse will not just remain a standalone speaker brand. It will become part of a broader platform.

There is some real upside here. We saw Loewe’s top OLED TV at both CES and AXPONA 2026 and it was one of the more impressive displays at the shows from both a design and picture quality standpoint. On the personal audio side, their Leo wireless headphones left a strong impression on our Headphone Editor Will Jennings. The pieces are already in place. This deal gives them more control over how those pieces fit together.

But none of this guarantees success. The premium A/V market is crowded and unforgiving. Brands like Sony have already figured out that scale and partnerships matter, which is why its alignment with TCL is worth watching. Loewe now has the tools to compete more seriously with a deeper bench of wireless audio technology.

Related Reading: