Loewe’s got another OLED TV and soundbar for you to enjoy

Loewe has expanded its premium TV range with the launch of the Antares, a new OLED television that pairs individually calibrated panels with a highly customisable design.

The German brand has also introduced an optional Antares soundbar. This gives buyers the option to upgrade the TV’s built-in audio without turning to a third-party speaker system.

Available in 42-inch, 48-inch, 55-inch and 65-inch sizes, the Loewe Antares starts at £2,500 / €2,500. Meanwhile, the matching soundbar costs £300 / €300.

Rather than focusing purely on picture quality, Loewe is pitching the Antares as a TV that can be tailored to suit different homes. Buyers can choose from interchangeable aluminium onlays in silver or black.

In addition, a range of installation options includes wall mounts, rotating floor stands and even a floor-to-ceiling stand. Some of the floor stands also support Loewe Magic.Motion. This allows the TV to rotate via the remote control.

Underneath the bespoke exterior is a 4K OLED panel, with each display individually calibrated at Loewe’s factory in Kronach, Germany. The company says this helps deliver more accurate colours and contrast. Moreover, there is support for leading HDR formats for a more cinematic viewing experience.

Audio has also received plenty of attention. The Antares features Loewe Invisible Sound technology with integrated speakers hidden within the chassis. However, users can also add the new 80W front-firing Antares soundbar for more powerful stereo sound. The TV can also operate as a centre speaker within a wider surround sound setup. Thus, it makes it easier to expand into a full home cinema system later.

On the smart side, the TV runs Loewe OS9, with support for streaming services including Netflix, Disney+, Prime Video, Apple TV+, YouTube and Spotify. It also includes AI-powered features and voice control. In addition, there is Apple AirPlay and Matter compatibility for smart home integration.

Gamers haven’t been overlooked either. The Antares supports HDMI 2.1, 4K at up to 144Hz, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). This makes it well suited to current-generation consoles and gaming PCs.

Loewe has also included its Dual Channel platform, enabling USB recording and timeshift functionality for live TV. Furthermore, the modular design aims to make servicing and future upgrades easier.

The Loewe Antares is available now, with prices ranging from £2,500 to £4,000 depending on screen size. The optional Antares soundbar is sold separately for £300, giving buyers the choice between the TV’s integrated audio or a more immersive setup.