Lost and Found Gets a Slim New Ally in Google’s Pixel Tag

Keys sneak into couch cushions, wallets slip behind desks, and luggage disappears from the airport carousel. For years, Android users saw Apple’s AirTag handle routine disappearances, while Google delegated the task to third-party devices. That gap was bridged this week. Google developed its own finder, the Pixel Tag, a small oblong tracker designed to travel alongside the items people really lose.

The Pixel Tag is noticeably slimmer than Apple’s circular AirTag, measuring just 1.8 inches tall and 1.1 inches wide. And at only 0.2 inches thick, it’s a clear and pleasant contrast. The Pixel Tag, weighing barely 0.4 ounces with its battery inside, is available in only one soft grey-green color, Fog, as named by Google. The Pixel Tag is made of stainless steel and polycarbonate, with a little G logo sitting on the metal face next to a speaker opening, resulting in a basic yet effective design. The battery cover can be removed from the back by twisting it, and it accepts a regular CR2032 coin cell. Google estimates that the battery will last more than a year in ordinary use, and you can replace it yourself if necessary. The IP67 seal keeps dust out and can resist a 30-minute submersion in a meter of water.

Sale

Apple AirTag (2nd Generation) – 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound…

• FIND YOUR ITEMS ON FIND MY — AirTag (2nd generation) helps you keep track of what matters. Attach one to an item you want to keep track of using the…
• EXPANDED PRECISION FINDING ON IPHONE AND APPLE WATCH — Get step-by-step directions to your lost item on iPhone and, now, Apple Watch.*
• ENHANCED SPEAKER — With a 50% louder speaker and a new, distinctive chime, it’s easier than ever to hear and find AirTag.*

Users simply pull the battery tab, bring the tag near any phone running Android 9 or later, and Fast Pair will do the rest. Once linked, the tag displays in the Find Hub app, where you may name it to distinguish between your keys and your bag. When the item is nearby, the phone can play a sound thru the tag’s speaker, and if you push the physical button on the tag itself, your phone will ring even if it is on quiet, which is a handy feature when the phone is missing.

As soon as the tag leaves your Bluetooth range, Google’s Find Hub network will step in to assist. More than a billion Android devices quietly listen for the signal and send the owner an encrypted position. Google is quite concerned with privacy, so rest assured that location data is encrypted from beginning to finish, and they are also keeping an eye out to warn you if an unknown tag appears in your presence. You can also share a single tag with up to 10 individuals, which is particularly useful for family keys or a shared suitcase.

Precision improves greatly as you get closer. Phones with Ultra Wideband capability show not only the distance to your item but also the direction, which is quite useful while looking for misplaced items. There’s also a feature called Bluetooth Channel Sounding, which adds another layer of accuracy to distance measurements. However, some features necessitate a current device, such as the new Pixel 11 series or certain high-end Samsung handsets. Older phones continue to track the tag via basic Bluetooth and the network.

The rest of the Pixel family can lend you a helping hand. Your Pixel Watch can simply locate or ring your Pixel Tag via the Find Hub app or a browser. If you have Pixel Buds, simply ask Gemini to make the tag beep. Left-behind alerts will also notify you if your tagged item remains behind as you walk away, as the Pixel Tag contains an accelerometer that detects when the object starts or stops moving, providing the app with extra important data.

Google charges $29 for a single Pixel Tag and $99 for a four-pack, which is the same as Apple’s AirTags. They will be available on the Google Store on November 11th. Even while it does not come with a built-in loop or clip, you can easily add a keychain or case, exactly like with the competition’s AirTags.