Luna is betting you’re tired of fitness subscriptions and offering its screenless band as the solution

Whoop charges $30 per month, while Fitbit Air keeps some of its advanced metrics behind the Google Health Premium subscription, which costs $9.99 per month. The Oura Ring isn’t free either. The screenless fitness tracker market, I’d say, has quietly become one of the most subscription-heavy corners of consumer tech. 

Luna is betting that enough people have already noticed this to build a business around an alternative. The company behind the Ring smart ring is gearing up to launch its first screenless fitness band in July 2026.

When will Luna Band be available for pre-orders?

The Luna Band was first showcased at the CES 2026 and an official microsite is already live with the key features. Now, the company has confirmed that the pre-orders open on July 4, and the Band ships on July 31, 2026. 

Though Luna hasn’t confirmed the pricing yet, it has explicitly mentioned that the Band won’t require a subscription, which, in this market, is a practical differentiator if you ask me, as that’s how the company can attract a good number of buyers who don’t want to pay every month to get their own fitness data. 

Regarding the feature list, it goes further than just basic activity and sleep tracking. Luna Band lets users log food intake, supplements, and recent bloodwork, and stores relevant medical data for reference, something that neither of the competitors address directly. 

What other features does the Luna Band offer?

The fitness band runs on Luna’s LifeOS, which supports integration with Siri (for iPhone users) and Gemini (for Android users), allowing for custom agentic workflows, including haptic alerts and schedule management. 

Voice-based health logging is also expected on the fitness band, according to CNET, though whether the band itself features a microphone or the feature works via paired phones is something that remains unclear. On one charge, its battery should last up to 10 days, which is quite comparable to Whoop.

The design, for now, sits closer to Whoop than Fitbit Air. It features a broader, textured strap, with a variety of materials and colors. The buckle appears to be metal, while other materials used on the band are hypoallergenic, meaning that they’re suitable for extended use.