Tech
Misreading the market cost Sweet Cheeks a store. But now, they have 3 outlets.
Not every expansion move went according to plan for the homegrown gelato business
Singapore has no shortage of gelato brands. But finding one that has not only survived but also expanded to multiple outlets could be considered a rarity in the city-state’s tough F&B landscape.
Sweet Cheeks is one such business. Founded in 2019, Sweet Cheeks emerged at a time when the founders felt the local gelato scene lacked “interesting flavours.”
The brand quickly won over customers with offerings such as Bronte Pistachio Pralines and Charcoal Honeycomb—flavours they describe as “absolute palate pleasers.”
Seven years in, Sweet Cheeks operates three outlets across Singapore. Here’s the story behind the brand, and how a combination of strategic pivots and creative collaborations helped it carve out a niche in Singapore’s competitive gelato market.
Sweet Cheeks’ beginnings


Sweet Cheeks is the brainchild of Siow Jiayu and her two friends from Singapore Management University, Anna Ng and Isabel Lee, who are also the founders of An Acai Affair.
The gelato venture was launched shortly after the trio graduated in 2019, opening its first outlet at Potong Pasir with an initial investment of S$150,000—bootstrapped from savings accumulated through part-time jobs over the years. To keep start-up costs low, the team sourced secondhand equipment and materials, refurbishing them where needed.
We kind of went for secondhand equipment hunting, and for most of our equipment, we got them at a discounted rate. And even our tables and chairs, we actually bought them from, like, a restaurant, and then we just painted them.
Siow Jia Yu, co-founder of Sweet Cheeks
However, as An Acai Affair gained momentum, Anna and Isabel stepped away to focus on the business, leaving Jia Yu to steer Sweet Cheeks.
She was later joined by Xavier Lim, another university friend who initially contributed part-time while maintaining a full-time career in finance. Jia Yu managed day-to-day operations, while Xavier provided strategic guidance and advisory support.


Coming fresh out of university with no prior F&B experience, Jia Yu initially learned the basics of gelato-making through a short workshop in Singapore.
Determined to deepen her expertise, she then flew to Bologna, Italy, to train at the Carpigiani Gelato University. During her two- to three-week stay, she learned directly from gelato professors and visited local gelaterias to study their processes firsthand.
Drawing inspiration from what she observed, Jia Yu returned to Singapore ready to develop unique and innovative flavours for Sweet Cheeks.
They lost their dining sales almost “immediately”


But Sweet Cheeks’ early days were not without challenges. Jia Yu and Xavier recall struggling to decide which flavours to launch.
“At the start, we developed a lot of recipes and invited friends and family to try them. They were essentially our beta testers, giving us feedback on every batch,” Xavier shared.
While the input was invaluable, it also created a challenge: with so many opinions, it was difficult to decide which flavours truly represented the brand and should make it to launch day.
Ultimately, the team combined customer feedback with their own “gut feeling” to settle on 24 launch flavours. “That served us well for many years,” added Xavier.


Shortly after opening, the COVID-19 pandemic hit—presenting another challenge for the team. With dine-in sales abruptly halted following government restrictions, the founders found themselves “scrambling to build a website within days and pivoting to deliveries” to sustain the business.
It was really quite crazy that, you know, we just started, and then immediately we lost our dining sales.
Xavier Lim, co-founder of Sweet Cheeks
That move turned out to be a turning point, helping Sweet Cheeks not only survive the crisis but build a stronger customer base beyond its physical stores.
Orders began to grow—so much so that the team decided to expand to two other outlets when the restrictions began to ease in 2021. However, the expansion did not turn out as planned.
Misreading the market
The two outlets Sweet Cheeks opened were at Ang Mo Kio and Lavender, but the former was eventually shuttered around 2023.


Looking back, Xavier said the team may have expanded too quickly, thinking that COVID-19 would be over soon. On the contrary, it dragged on, with outlet sales taking a hit, particularly at Ang Mo Kio.
At the time, the founders struggled to pinpoint the root cause. “We didn’t know if it was the COVID-19 restrictions, our product, or whether we misunderstood the target audience and demographics of those areas,” Xavier said.
Eventually, the team realised that they had not clearly defined their target customer, and had made a mistake by opening the Ang Mo Kio outlet.
Initially, Jia Yu shared that the team envisioned the brand as a neighbourhood gelato shop, but over time, they recognised that their flavour profiles and product quality were better suited to a more premium positioning.
Hence, following the Ang Mo Kio closure, Sweet Cheeks underwent a rebrand with a branding agency, overhauling its visual identity and repositioning itself from a neighbourhood concept to a premium artisanal gelato brand.
“The rebrand allowed the entire brand to evolve completely,” said Xavier—and in a good way. Sales picked up once again, and following the Potong Pasir and Lavender outlets, Sweet Cheeks opened a third location in Dec last year, this time at Holland Village.
The rebrand also marked a shift in leadership. Xavier decided to take on a more active role in the business, and with the brand stabilised, he decided it was the right time to leave his day job and focus on growing Sweet Cheeks full-time alongside Jia Yu.
Building “brand equity”


In the early days, the Sweet Cheeks team churned gelato in small batches daily, handcrafting many of the ingredients themselves. Today, with growing demand, production has since moved to a central kitchen in Tai Seng to streamline operations and meet larger orders.
Part of the brand’s growth also comes from collaborations with other companies. “We’ve worked with brands like Kinder Bueno, Golden Village, Louis Vuitton, and Gentle Monster, creating flavour collaborations with these brand partners,” Xavier shared.


Its outlets have also become popular venues for daytime sober parties and raves. The brand has even partnered with Beans and Beats to host such events, combining gelato with music and social experiences.
Through these collaborations, we get to grow our brand equity.
Xavier Lim, co-founder of Sweet Cheeks
Navigating Singapore’s F&B landscape
Looking ahead, Sweet Cheeks hopes to collaborate with more brands and further strengthen its presence in Singapore.
The co-founders remain candid about the challenges of the local F&B landscape, citing rising rents and increasing competition from both homegrown and international players.
Yet, they remain confident in their niche.
With Sweet Cheeks, we want to provide people a third space, so they can just come in and enjoy—there’s no pressure, we want it to feel like a space where they can just hang and connect with their friends.
Siow Jia Yu, co-founder of Sweet Cheeks
- Find out more about Sweet Cheeks here.
- Read other articles we’ve written on Singaporean businesses here.
Featured Image Credit: Sweet Cheeks
Tech
Viwoods AiPaper e-reader review: a damn fine digital notebook
Viwoods wants you to embrace artificial intelligence with its AiPaper e-reader — but I think it’s actually banking on the wrong features.

Viwoods AiPaper
The e-book reader market is growing, with plenty of companies offering their own takes on the genre.
Some, like most of Boox’s lineup, offer an option that lies somewhere between a Kindle and an iPad. Others, like Durobo’s Krono, want you to focus on portability over all else.
Continue Reading on AppleInsider | Discuss on our Forums
Tech
What Happens When Employers Co-Design the Cybersecurity Classroom
When high school students step into a cybersecurity internship, they enter a field where the stakes are real. The tools, threats and responsibilities extend well beyond the classroom. In rural communities, such opportunities can be transformative — for both learners and the regions working to build a future-ready workforce.
In eastern Alabama, cybersecurity pathways are creating new opportunities for collaboration between educators and employers, reflecting a broader lesson: Workforce development is more impactful when industry helps shape learning early. As cybersecurity threats grow more complex, many employers say preparing future talent does not begin at the point of hiring — it starts earlier, through partnerships connecting classrooms, credentials and real-world experience.
For district leaders and career and technical education (CTE) directors designing career-connected learning, these partnerships can help align instruction with workforce realities while expanding students’ access to high-demand careers.
Industry as a Co-Designer
Cybersecurity is a field that depends on industry insights. The tools and threats defining the work often evolve faster than traditional curriculum cycles, and employers see firsthand how quickly skill requirements change.
Scott Ross, director of information technology at HudsonAlpha Institute for Biotechnology, has seen how quickly the field changes throughout his career. While professional credentials such as Certified Information Systems Security Professional (CISSP) can signal readiness, Ross points to internships and applied experience as equally critical.
“Credentials matter, but they only tell part of the story,” Ross said. “What really prepares students for cybersecurity work is exposure — seeing how systems operate in the real world and understanding the responsibility that comes with protecting them.”
That perspective shapes HudsonAlpha’s engagement with regional education partners. As cybersecurity roles expand across sectors, from defense and healthcare to biotechnology and agriculture, employers are increasingly invested in helping students understand the range of opportunities available and the expectations that come with them.
A Regional Effort Takes Shape
In eastern Alabama, those connections are coordinated through the East Alabama Regional Cybersecurity Alliance (EARCA), a collaboration among K-12 districts, postsecondary institutions and industry partners focused on growing local cybersecurity talent. Rather than operating in isolation, schools and employers are aligning around shared goals: relevant curriculum, meaningful credentials and work-based learning opportunities tied to workforce needs.
Ross sees this regional approach as essential. “Cybersecurity isn’t limited to one industry,” he said. “When education and employers collaborate across sectors, students gain a clearer picture of where these skills apply, and regions build stronger, more adaptable talent pipelines.”
With thousands of unfilled cybersecurity roles in the state, that alignment helps keep learning connected to opportunity.
How Industry Partnerships Shape Learning
For educators, industry engagement can change what is possible inside schools. Tanner Gamble, the computer science and cybersecurity teacher at Childersburg High School in Talladega County, has seen how employer involvement reshapes student motivation and confidence.
“When students know their learning connects directly to real jobs, it changes how they approach the work,” Gamble said. “They’re not just completing assignments; they’re preparing for environments they know they’ll encounter.”
Preparing teachers for industry-aligned instruction is also central to the effort, said Ira Lacy, who trains educators and connects them with employers to support cybersecurity pathways across Alabama.
“When you train teachers using industry practices and give students access to authentic experiences, you start building a pipeline that lasts,” Lacy said. “We’ve seen graduates in North Alabama come back to mentor younger students and invest in their hometowns, and now we’re applying the same approach in eastern Alabama.”
Internships and industry-aligned credentials help validate pathways at the school level by demonstrating clear connections between classroom instruction and real workforce needs.
“Internships and credentials act as the ‘proof of work’ for school cybersecurity programs,” said Hillary Rogers, principal of Childersburg High School. “They bridge the gap between theory and real-world practice, ensuring students aren’t just learning about the digital front lines — they’re equipped to operate in them.”

Learning That Changes Trajectories
That impact is evident in Gavin’s experience, a junior at Childersburg High School who participated in a summer internship with the IT department at Heritage South Credit Union. During the internship, Gavin worked alongside IT staff, troubleshooting real systems, building and maintaining network infrastructure, and learning how access and risk are managed in real-world settings.
The experience opened the door to continued applied learning. Gavin now supports the IT department at Childersburg High School and earned his CompTIA Tech+ certification, an early milestone in a pathway focused on technical skill development and professional responsibility.
“The internship allowed me to start dreaming for myself and what I want my future to look like,” Gavin said. “I’ve always been interested in space, and now I can see different paths, like working in aerospace or eventually leading an IT department near Huntsville.”
For employers and educators, helping students see concrete future pathways is a powerful outcome of early work-based learning.
Why Employers Invest
While not every employer is positioned to host interns, those who engage early gain clearer insight into student readiness and stronger workforce alignment. Early exposure helps employers identify motivated learners and reduce uncertainty in later hiring decisions.
“If we wait until graduation to connect with talent, we’ve missed an opportunity,” Ross said. “Early exposure helps students prepare, and it helps employers build a workforce that understands their needs.”
At a regional level, these investments can contribute to rural economic stability by increasing the likelihood that students will pursue and remain in local careers.
A Blueprint for Other Regions
EARCA is part of broader efforts led by Digital Promise’s Center for Learner Pathway Innovations to develop statewide cybersecurity pathways that connect education and workforce systems. Pathways are strongest when learning, work and community are connected early. For students like Gavin, that collaboration opens doors. For employers, it helps ensure the next generation is ready to meet that demand.
Tech
Nothing CEO Carl Pei says smartphone apps will disappear as AI agents take their place
Carl Pei, co-founder and CEO of Nothing, is imagining a future beyond the iPhone — and it’s a device powered by AI agents, not running apps.
“In terms of AI in software, I think people should understand that apps are going to disappear,” said Pei, whose consumer electronics brand makes unique smartphones and other accessories. “So, if you’re a founder or a startup and your app is like where the core value lies, that will be disrupted whether you like it or not.”
Pei made these comments during an interview at the SXSW conference in Austin on Wednesday.
The founder has talked about an AI-first device before, as this vision helped the company close its $200 million Series C funding round last year. At the time, Nothing was pitching the idea of a new kind of smartphone using AI and personalization technology that’s accurate enough for its users to not feel they had to go behind the AI and double-check its output.
At SXSW, Pei expanded on his vision for the AI-first device and the steps needed to get there.
The initial step, which is being tested by some companies today, is an AI feature that can execute a command on the users’ behalf, like booking flights or hotels. Pei, however, dismissed this step as being “super boring.”
The next step is where things could get more interesting, as the AI begins to learn a user’s intentions long-term. For instance, if you wanted to be healthier, the device could give you nudges to help you accomplish your goals.
“I think it gets even more powerful when it starts surfacing suggestions for you; you don’t have to manually come up with an idea…when the system knows us so well, it will come up with things that we don’t even [know] we wanted,” Pei explained, comparing this concept to something like ChatGPT’s memory feature.
In describing how he pictured an AI-first smartphone, Pei said it would be a device that would do things for you without needing to be commanded to.
“The current way we use phones is very old-school. It’s pre-iPhone…there used to be Palm Pilots and PDAs back in the day. And if you think about the user experience, it’s still very similar,” Pei said. “You have lock screens, home screens, apps. You browse different apps. Each app is like a full-screen thing. There’s some kind of app store that allows you to download more apps. So it hasn’t really changed for like, 20 years.”
This frustrated him because the technology consumers are using has evolved quite a bit, but the products we use have not. Even simple tasks have us jumping through multiple steps, he explained.
“It’s very hard to get things done on a phone,” Pei said. “Let’s say we want to grab coffee. That’s an intention. But to execute that intention, we have to go through so many different steps and so many different apps. It’s probably like four apps to grab coffee with somebody — some messaging app, some kind of maps, Uber, calendar.”
He continued: “I think the future of smartphones or operating systems should just be: ‘I know you very well, and if I know your intention, I just do it for you,’ instead of having to go through all the apps manually.”
“It should just do it through AI,” he said.
This also means devices would have an interface that’s not focused on apps for humans to navigate, but would instead feature an interface designed for the AI agent to use.
That doesn’t mean apps are going away in the near-term, Pei cautioned. Nothing’s own operating system even allows users to vibe code their own mini apps today. But eventually, the AI will need to be able to use the “app” in a frictionless way, not trying to mimic human touch on the smartphones by moving through menus and tapping options.
“That’s not the future. The future is not the agent using a human interface. You need to create an interface for the agent to use. I think that’s the more future-proof way of doing it,” Pei said.
Tech
Sam Altman’s thank-you to coders draws the memes
If you need a cathartic release from the news that Amazon laid off 16,000 workers, Block chopped nearly half its workforce, Atlassian pared back 10% of staffers, and Meta is reportedly considering another massive round of layoffs, all in the name of AI, then we invite you to browse the responses to a recent Sam Altman post on X.
Altman, the CEO of OpenAI, shared this on Tuesday:
“I have so much gratitude to people who wrote extremely complex software character-by-character. It already feels difficult to remember how much effort it really took. Thank you for getting us to this point.”
The problem with that sweet sentiment is that Altman’s company ushered in the AI now being used as an excuse for developer layoffs and fewer junior developer jobs. And it did so by training on massive volumes of code written the old-fashioned way — by the very people he’s now thanking.
His post implies that developers’ genuinely difficult-to-master craft is now like a rotary telephone: outdated and unnecessary.
Naturally, Altman’s comments attracted memes and responses richer than his post. While some were straight-up angry, (“You’re welcome. Nice to know that our reward is our jobs being taken away”), much of the internet did what it always does: cracked jokes.
There are thousands of comments. Some of our favorites:
Techcrunch event
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“Sam’s eulogy for software engineers”
“It’s times like this when I really miss the Sam Altman parody account”
“Dear devs You will lose your jobs forever and be forced to work in the coal mines But you can rest easy knowing sam Altman is grateful. ❤️ 🙏”
“Billion dollar app idea: AI that reads billionaire tweets before they post them and says ‘this is going to make you sound incredibly out of touch, are you sure?’”
“I have gratitude to OpenAI for doing all the AI work so I can have free Chinese open source AI models to use 🙏”
“This reads like something the Mayans would say right before the ceremony starts.”
And finally, another reason to trot out this meme:
Tech
Xiaomi stuns with new MiMo-V2-Pro LLM nearing GPT-5.2, Opus 4.6 performance at a fraction of the cost
Chinese electronics and car manufacturer Xiaomi surprised the global AI community today with the release of MiMo-V2-Pro, a new 1-trillion parameter foundation model with benchmarks approaching those of U.S. AI giants OpenAI and Anthropic, but at around a seventh or sixth the cost when accessed over proprietary API — and importantly, sending less than 256,000 tokens-worth of information back and forth.
Led by Fuli Luo, a veteran of the disruptive DeepSeek R1 project, the release represents what Luo characterizes as a “quiet ambush” on the global frontier. Furthermore, Luo stated in an X post that the company does plan to open source a model variant from this latest release, ” when the models are stable enough to deserve it.”
By focusing on the “action space” of intelligence—moving from code generation to the autonomous operation of digital “claws”—Xiaomi is attempting to leapfrog the conversational paradigm entirely.
Prior to this foray into frontier AI, Beijing-based Xiaomi established itself as a titan of “The Internet of Things” and consumer hardware.
Globally recognized as the world’s third-largest smartphone manufacturer, Xiaomi spent the early 2020s executing a high-stakes entry into the automotive sector. Its electric vehicles (EVs), such as the SU7 and the recently launched YU7 SUV, have turned the company into a vertically integrated powerhouse capable of merging hardware, software, and now, advanced reasoning.
This pedigree in physical-world engineering informs MiMo-V2-Pro’s architecture; it is built to be the “brain” of complex systems, whether those systems are managing global supply chains or navigating the intricate scaffolds of an autonomous coding agent.
Technology: The architecture of agency
The central challenge of the “Agent Era” is maintaining high-fidelity reasoning over massive spans of data without incurring a prohibitive “intelligence tax” in latency or cost. MiMo-V2-Pro addresses this through a sparse architecture: while it houses 1T total parameters, only 42B are active during any single forward pass, making it roughly three times the size of its predecessor, MiMo-V2-Flash.
The model’s efficiency is rooted in an evolved Hybrid Attention mechanism. Standard transformers typically face a quadratic increase in compute requirements as context grows; MiMo-V2-Pro utilizes a 7:1 hybrid ratio (increased from 5:1 in the Flash version) to manage its massive 1M-token context window. This architectural choice allows the model to maintain a deep “memory” of long-running tasks without the performance degradation usually seen in frontier models.
The analogy: Think of the model not as a student reading a book page-by-page, but as an expert researcher in a vast library. The 7:1 ratio allows the model to “skim” 85% of the data for context while applying high-density attention to the 15% most relevant to the task at hand.
This is paired with a lightweight Multi-Token Prediction (MTP) layer, which allows the model to anticipate and generate multiple tokens simultaneously, drastically reducing the latency required for the “thinking” phases of agentic workflows. According to Luo, these structural decisions were made months in advance, specifically to provide a “structural advantage” for the unexpected speed at which the industry shifted toward agents.
Product and benchmarking: A third-party reality check
Xiaomi’s internal data paints a picture of a model that excels in “real-world” tasks over synthetic benchmarks. On GDPval-AA, a benchmark measuring performance on agentic real-world work tasks, MiMo-V2-Pro achieved an Elo of 1426, placing it ahead of major Chinese peers like GLM-5 (1406) and Kimi K2.5 (1283).
While it still trails Western “max effort” models like Claude Sonnet 4.6 (1633) in raw Elo, it represents the highest recorded performance for a Chinese-origin model in this category.
The third-party benchmarking organization Artificial Analysis verified these claims, placing MiMo-V2-Pro at #10 on its global Intelligence Index with a score of 49. This places it in the same tier as GPT-5.2 Codex and ahead of Grok 4.20 Beta. These results suggest that Xiaomi has successfully built a model capable of the high-level reasoning required for engineering and production tasks.
Key metrics from Artificial Analysis highlight a significant leap over the previous open-weights version, MiMo-V2-Flash (which scored 41):
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Hallucination rate: The Pro model reduced hallucination rates to 30%, a sharp improvement over the Flash model’s 48%.
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Omniscience index: It scored a +5, placing it ahead of GLM-5 (+2) and Kimi K2.5 (-8).
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Token efficiency: To run the entire Intelligence Index, MiMo-V2-Pro required only 77M output tokens, significantly less than GLM-5 (109M) or Kimi K2.5 (89M), indicating a more concise and efficient reasoning process.
Xiaomi’s own charts further emphasize its “General Agent” and “Coding Agent” capabilities. On ClawEval, a benchmark for agentic scaffolds, the model scored 61.5, approaching the performance of Claude Opus 4.6 (66.3) and significantly outpacing GPT-5.2 (50.0). In coding-specific environments like Terminal-Bench 2.0, it achieved an 86.7, suggesting high reliability when executing commands in a live terminal environment.
How enterprises should evaluate MiMo-V2-Pro for usage
For the personas outlined in contemporary AI organizations—from Infrastructure to Security—MiMo-V2-Pro represents a paradigm shift in the “Price-Quality” curve.
Infrastructure decision-makers will find MiMo-V2-Pro a compelling candidate for the Pareto frontier of intelligence vs. cost. Artificial Analysis reported that running their index cost only $348 for MiMo-V2-Pro, compared to $2,304 for GPT-5.2 and $2,486 for Claude Opus 4.6.
For organizations managing GPU clusters or procurement, the ability to access top-10 global intelligence at roughly 1/7th the cost of Western incumbents is a powerful incentive for production-scale testing.
Data decision-makers can leverage the 1M context window for RAG-ready architectures, allowing them to feed entire enterprise codebases or documentation sets into a single prompt without the fragmentation required by smaller context models.
A systems/orchestration decision-maker should evaluate MiMo-V2-Pro as a primary “brain” for multi-agent coordination. Because the model is optimized for OpenClaw and Claude Code, it can handle long-horizon planning and precise tool use without the constant human intervention that plagues earlier models.
Its high ranking in GDPval-AA suggests it is particularly well-suited for the workflow and orchestration layer needed to scale AI across the enterprise. It allows for the creation of systems that can move beyond simple automation into complex, multi-step problem solving.
However, security decision-makers must exercise caution. The very “agentic” nature that makes the model powerful—its ability to use terminals and manipulate files—increases the surface area for prompt injection and unauthorized model access.
While its low hallucination rate (30%) is a defensive boon, the lack of public weights (unlike the Flash version) means internal security teams cannot perform the deep “model-level” audits sometimes required for highly sensitive deployments. Any enterprise implementation must be accompanied by robust monitoring and auditability protocols.
Pricing, availability, and the path forward
Xiaomi has priced MiMo-V2-Pro to dominate the developer market. The pricing is tiered based on context usage, with competitive rates for caching to support high-frequency reasoning tasks.
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MiMo-V2-Pro (up to 256K): $1 per 1M input tokens and $3 per 1M output tokens
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MiMo-V2-Pro (256K-1M): $2 per 1M input tokens and $6 per 1M output tokens
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Cache read: $0.20 per 1M tokens for the lower tier and $0.40 for the higher tier
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Cache write: Temporarily free ($0)
Here’s how it stacks up to other leading frontier models around the world:
This aggressive positioning is designed to encourage the high-intensity application flows that define the next generation of software. The model is currently available via Xiaomi’s first-party API only, with no current support for image or multimodal input—a notable omission in an era of “Omni” models, though Xiaomi has teased a separate MiMo-V2-Omni for those needs.
The “Hunter Alpha” period on OpenRouter proved that the market has a high appetite for this specific blend of efficiency and reasoning. Fuli Luo’s philosophy—that research velocity is fueled by a “genuine love for the world you’re building for”—has resulted in a model that ranks 2nd in China and 8th worldwide on established intelligence indices.
Whether it remains a “quiet” ambush or becomes the foundation for a global realignment of AI power depends on how quickly developers adopt the “action space” over the “chat window”. For now, Xiaomi has moved the goalposts: the question is no longer just “can it talk?” but “can it act?”
Tech
25% Off Dyson Promo Code | March 2026
If you’re hunting for a new vacuum, Dyson has surely come up in one way or another. The brand is famous for its powerful vacuum cleaners, but its air power also extends to other parts of the home, including hair care and air purification. It’s a dream household staple; I lugged around an old Dyson vacuum for years until I could upgrade to one of the newer stick models rather than buying something that wouldn’t be as powerful or last as long.
But the cost can make it a hard investment to make, even if it’s worth it. If you’re shopping for one of Dyson’s long-lasting gadgets but have a limited budget, fear not: we’ve got coupon codes to make it a better buy, plus tips on how to get discounts on Dyson’s website. Read on to get all of our Dyson promo codes and coupons, and learn the best ways to shop for a Dyson.
Get a 15% Off Dyson Promo Code When You Register
Usually, you need to be a new customer to get a great discount, but Dyson actually rewards you for being a repeat customer. You can get 15% off your next order by registering your current Dyson product’s serial number.
Sign Up to Unlock a 10% Off Dyson Coupon Code
You can also get 10 percent off your next Dyson purchase without needing a device to register. You’ll want to sign up your mobile number using a pop-up on Dyson’s homepage. That will get you a text, and you’ll have to reply with “Y” to officially register. After you reply, you’ll get a message with a link that will reveal a single-use code for 10 percent off your next purchase at Dyson.
You can also sign up for texts or Dyson’s email newsletters (like this hair care newsletter) to get access to exclusive Dyson sale events, more coupon codes, and new product releases (and several new vacuums are due out this year).
Save up to $600 With This Week’s Dyson Coupons
Dyson always has sales going on its website at the Dyson Deals Hub. The discounts rotate weekly, and there’s always different active coupons in different categories of Dyson products. You might find a nice discount on the V12 vacuum, for instance, or the Dyson Airstrait.
Save 30% When You Shop the Dyson Outlet
Looking for a bigger discount? Try Dyson’s outlet of refurbished vacuums, hair tools, and air purifiers. Youl’l find discounts of up to 30 percent off the original price, and each one is inspected, restored to like-new condition, and backed by Dyson’s official warranty. It’s a good way to get a great discount on products like the Supersonic hair dryers, which you can find for under $200 when refurbished, and Dyson’s multi-stylers can be found for under $300. These do have a shorter warranty period than new products, though; it’ll only be six months to a year rather than two to five years.
Dyson Discount: 20% Off
During the Dyson owner savings event, Dyson owners get rewarded by getting 20% off Dyson technology purchases. When you choose one of the qualifying floorcare or air purifiers, you’ll add your one-time-use code at the payment section when you checkout online at Dyson. Or if you’d rather, you can simply log in and your Dyson discount will automatically be applied at checkout. Plus, if you’d rather, you can also shop at your nearest Dyson Demo Store or make a purchase over the phone. And if you don’t have a Dyson discount code automatically, you can register your machine by calling 1-866-693-9766 to speak to a Dyson expert about Owner Rewards.
Tech
A new iPhone hacking tool puts anyone still on iOS 18 at risk
Google and cybersecurity companies Lookout and iVerify have detailed a new hacking technique that potentially puts a significant portion of iPhone users in danger, just by visiting the wrong web page. The hack is called “DarkSword” and since it specifically targets several different versions of iOS 18, it could affect “close to a quarter of iPhones,” Wired writes.
DarkSword is a “fileless” hack that leverages a collection of exploits to access sensitive data when an iPhone visits an infected website. Rather than install spyware that hangs around on a user’s phone after messages and other private information are stolen, fileless hacks like DarkSword take control of “the legitimate processes in an iPhone’s operating system to steal data,” according to Wired. Even more troubling, DarkSword deletes any evidence it was running on an iPhone after it finishes stealing your information.
The hack starts as soon as an iOS device encounters an “malicious iframe embedded in a web page,” after which it works its way through your iPhone, gathering sensitive information like passwords before deleting itself. DarkSword can abscond with things like messages and iCloud content, but it’s also specifically designed to access crypto currency wallets, Lookout says, which could indicate who was using DarkSword before it became widely available.
DarkSword has reportedly been used in Ukraine, Saudi Arabia, Malaysia, Turkey and Russia, and its origins could be tied to a different hacking toolkit called Coruna that TechCrunch reports may have been created for the US government by a company called Trenchant. Regardless of where DarkSword came from, the tool didn’t become widely available until its Russian users left DarkSword’s source code on a website for anyone to access, “complete with explanatory comments in English that describe each component and include the ‘DarkSword’ name for the tool,” Wired writes.
Apple patched the exploits that DarkSword and Coruna used in recent updates to iOS 26, the yearly software release from 2025 that followed iOS 18. The problem is that not everyone is using Apple’s latest update. DarkSword targets iOS 18 releases between iOS 18.4 and iOS 18.6.2, and according to Apple’s latest iOS usage stats for developers, around 24 percent of iOS devices are still on iOS 18. Without more detail, it’s hard to know how many people that leaves exposed, but as a rule of thumb, if your iOS device can update to a newer software release, you should do so as soon as possible to stay secure.
Tech
Google Is Trying To Make ‘Vibe Design’ Happen
With today’s latest Stitch updates, Google is trying to make “vibe design” happen, reports The Verge’s Jay Peters. The AI-native design platform encourages users to describe goals, feelings, or inspiration in “natural language,” rather than starting with traditional blueprints.
In a blog post, Google Labs Product Manager Rustin Banks says that Stitch can turn those inputs into interactive prototypes, automatically map user flows, and support real-time iteration. It introduces voice capabilities that allow users to “speak directly to [the] canvas” for feedback or changes. Tools like DESIGN.md also help users create reusable design systems across various projects.
Tech
This Boeing Prototype Pioneered The Aerial Refueling Tech America Still Uses Today
The Boeing KC-135 Stratotanker is a widely used aerial refueling plane that’s been in continuous service with the United States Air Force for over 60 years. The Stratotanker looks a lot like a Boeing passenger plane, and its set of CFM 56 engines are identical to what powers a 737. But the development of the Stratotanker is more of a case of divergent evolution than militarizing a passenger plane.
In 1954, Boeing was developing the 367-80 prototype that, if you see it in person at the Air and Space Museum’s Udvar-Hazy Center (like I have), looks a lot like a modern airliner. Boeing had a dual-purpose with what would be called the “Dash 80.” Not even a decade after World War II ended and in the thick of the Cold War, Boeing first showed the Dash 80 to military personnel, and then to the air travel business.
To the businesspeople in charge of the airlines the Dash 80 was impressive. Boeing would eventually develop the prototype into the Boeing 707, a legend in aviation history.
The sales pitch worked
The military was also impressed. 29 aircraft that would eventually become KC-135s were ordered that year in 1954. 732 Stratotankers would eventually leave the assembly line. The Air Force wanted the Dash 80 widened by a foot to accommodate more flexibility as both a tanker and transport aircraft. In 1955, as the Dash 80 was getting shown to the world, test pilot Tex Johnston managed to perform a few barrel rolls in the prototype to get more buyers hyped and to show off what the plane was capable of.
The rest, as they say, is history. 72 years later and the Air Force and Air National Guard are flying the cousin of one of the first ever jet airliners. The current iteration of Stratotanker is a bit different. Namely, it is much more powerful at 86,536 pounds of thrust compared to the Dash 80’s 40,000, and the avionics are firmly in the 21st century, given the Stratotanker’s sometimes dual role as a command center or reconnaissance plane.
Tech
Popular Chrome extension "Save Image as Type" was hijacked, impacting over 1 million users
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Google delisted the image conversion tool earlier this month, but not before it had likely been modifying thousands of users’ browsers for several weeks. The group behind the compromise has also been linked to dozens of other hijacked Chrome and Edge extensions.
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