PropertyLimBrothers lays off 90% of its media arm

Singapore property agency PropertyLimBrothers (PLB) is undergoing a major internal reshuffle, with its media arm, PLB Media, reportedly laying off around 90% of its staff as several realtors also exit the business.

According to a report from The Edge, the cuts are part of a wider restructuring that has seen key leadership changes within the company, following recent controversies and leadership exits.

As of Feb 2026, PLB Media had close to 100 employees across its editorial, tech, video, and overseas teams. The staff supported the agency’s realtors by handling research, marketing, and social media execution, forming the backbone of its content-driven property business model.

About 90% of PLB Media’s video team, made up of close to 50 staff, were affected by the retrenchment exercise. They were informed via meetings with HR executives, which reportedly began last week.

An affected employee who spoke to The Edge said staff were given a choice between voluntarily resigning or being retrenched, with just two days to make a decision. The employee also shared that the retrenchment package offered was equivalent to one week’s salary for each year of service at PLB.

Separately, another affected employee shared that those who chose to resign were also offered the same retrenchment package. They were additionally allowed to keep their company-issued devices and would receive a recommendation letter to support their job search.

In late Jan, rumours began circulating online alleging that PLB co-founder Melvin Lim and then vice-president of strategy Grayce Tan were involved in an extramarital affair. Both Lim and Tan are married, and the claims quickly drew public attention to the firm.

The two subsequently stepped down, prompting leadership changes and the introduction of a new whistle-blowing channel within the company.

Following the controversy, several realtors have reportedly left PLB for other agencies in recent months.

Vulcan Post has reached out to PLB for comment.

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Featured Image Credit: PropertyLimBrothers