Ramp acquires Juno, a corporate travel expense startup backed by Madrona

Fintech giant Ramp announced the acquisition of Juno, a startup founded in 2024 that built a corporate travel platform to help manage non-employee expenses.

Terms of the deal were not disclosed. Juno will maintain its brand and employees.

Juno’s platform guides coordinators and their guests through booking, logistics, payments, reimbursements, and reconciliation.

“A bad candidate travel experience can cost you a hire,” Ramp CTO Karim Atiyeh said in a statement. “Juno built something strong in a category that matters. Our job now is to give them leverage and stay out of the way.”

Portland, Ore.-based Devon Tivona and Denver-based Sam Felsenthal co-founded Juno and they’ll continue in their leadership roles as co-CEOs. They previously co-founded Pana, another corporate guest travel platform, that was acquired by Coupa in 2021.

Juno raised a $2 million seed round last year led by Seattle-based Madrona along with Bungalow Ventures.

“Joining Ramp gives Devon and Sam the resources to pursue the vision they’ve been working toward all along: guest travel, payments, and expenses operating as one coherent system,” Madrona Managing Director Steve Singh wrote on LinkedIn.

Singh co-founded the travel and expense management giant Concur, which was acquired by SAP in 2014 for $8.3 billion. He led a group of investors in the April 2024 acquisition of Direct Travel Inc., a Colorado-based corporate travel management company, and is executive chairman of Otto, a Seattle-based startup developing an AI virtual assistant for business travel booking.

Singh also serves as executive chairman at Spotnana, a travel-as-a-service technology platform (he’s currently also interim CEO); Troop, a group meetings and events company; and Center, a corporate card and expense management platform that was acquired by American Express. 

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