Samsung S95H OLED TV Hands-on Review: Bright, Museum Quality OLED

The Samsung S95H is the company’s new flagship OLED TV for 2026, and it’s a decidedly different beast compared to previous Samsung S95 series OLEDs. What’s most immediately different about the Samsung S95H is a beveled metal frame surrounding the set’s screen. Samsung calls this new design FloatLayer, and it gives the TV a picture frame look when flush-mounted to a wall.

Along those lines, the S95H is the first OLED TV to support the Samsung Art Store, a subscription service that lets viewers display a selection of over 3,000 artworks on the TV, including ones from leading museums like the Met, the Museo del Prado, and the Louvre.

The Samsung S95H features a new FloatLayer design that surrounds the screen with a metal frame.

Adding to the S95H’s high art credentials is a new version of Samsung’s Glare Free screen with OLED HDR Pro to better maintain contrast even when viewing in brightly lit rooms. A new QD-OLED Penta Tandem display panel used in the S95H is also said to be 30% brighter than last year’s S95F, which is another factor that will help with bright room viewing. Samsung is a bit cagey about revealing which raw panels are used in which screen sizes, but we believe the QD-OLED panel will be used in 55-inch, 65-inch and 77-inch screen sizes while the 83-inch model will use a W-OLED panel.

With the S95H series, which is available in 55, 65, 75, and 83-inch screen sizes and priced from $2,499 to $6,499, Samsung is clearly attempting to port its The Frame TV concept to the premium OLED TV market. Is it a comfortable fit? Let’s take a look and find out.

Before we do that, let’s briefly cover two additional OLED TV series Samsung announced for 2026. The S90H series is available in 42, 48, 55, 65, 77 and 83-inch screen sizes priced from $1,399 to $5,299. These models also feature a Glare Free screen. Rounding out Samsung’s new OLED offerings is the S85H series, which will be sold in 48, 55, 65, 77 and 83-inch sizes priced from at $1,199.99 to $4,499.99.

Features

The S95H series is Wireless One Connect Ready. That’s a new feature for a Samsung OLED TV, and one that gives you the option to pair it with Samsung’s Wireless One Connect Box. And doing so will also give you a total of eight HDMI 2.1 ports with 4K/165Hz support – four on the unit itself and 4 on the wireless One Connect box. That’s a lot of inputs. (The wireless connection is 4K/165Hz-capable.)

For the S95H series, Samsung is using the same NQ4 AI Gen3 Processor found in its 2025 flagship TVs. This processor brings a host of AI-based picture enhancements such as 4K AI Upscaling Pro for lower-resolution content, AI Motion Enhancer Pro, and an Adaptive Picture function that uses AI to optimize pictures based on the content genre. Another new feature is AI Customization, which can create a custom picture setting based on the viewer’s response to a series of images, and there’s also Real Depth Enhancer, a feature first introduced in 2025 Samsung TVs that analyzes pictures in real-time to enhance foreground detail.

Gamers who skip Samsung’s Wireless One Connect Box will still find plenty to work with. The S95H includes four HDMI 2.1 ports that support up to 165Hz, along with FreeSync Premium Pro and HDR10+ Gaming for smoother, more responsive play. Samsung’s Gaming Hub also returns with a deep bench of cloud services, including Xbox, NVIDIA GeForce Now, Luna, Blacknut, Antstream, and Boosteroid, giving players multiple ways to jump into games without a console.

A 4.2.2-channel, 70W speaker array is used for the S95H’s sound. Samsung’s Object Tracking Sound+ feature ensures that dialogue and sound effects accurately follow the onscreen action, and Active Voice Amplifier can be used to dynamically enhance dialogue. Owners of compatible Samsung soundbars can also take advantage of Q-Symphony, a feature that combines the output of the TV’s speakers with the soundbar for an enhanced presentation.

Last but not least, Samsung includes a set of support feet with the S95H for viewers who choose not to wall-mount the TV.

Hands-on with the Samsung S95H OLED TV

Samsung invited eCoustics to its New Jersey headquarters in early March to spend some hands-on time with the S95H and some of its other new TVs. As part of that process, I was able to make a full set of measurements on a 65-inch S95H.

As mentioned above, Samsung has said that the new S95H OLED is 30% brighter than last year’s Samsung S95F. While I didn’t review the S95F, I can confirm that the S95H is the brightest OLED TV I’ve yet measured, topping even the very bright LG G5 OLED on that front.

Measured on a 10% white window pattern, the S95H’s peak HDR brightness in the Standard picture mode was 2,553 nits, and it measured 251 nits on a 100% (fullscreen) pattern. Peak HDR brightness was notably lower in Filmmaker Mode, measuring 1,072 nits on a 10% window, and 251 nits fullscreen.

The S95H’s peak HDR brightness (10% window) in Standard mode is comparable to some of the best mini-LED TVs on the market, even exceeding Samsung’s own flagship QN90F mini-LED TV from 2025 on that parameter.

At the S95H’s default Filmmaker Mode picture settings, P3 color space coverage measured 99.9% and BT.2020 coverage was 88.4%. Those are stellar results, and they also exceed what I measured on last year’s OLED flagship from LG, the G5.

For subjective testing, I opted to use the TV’s Movie picture mode, which produced a brighter picture than Filmmaker mode. I also watched content in both dark and bright room conditions to evaluate the effectiveness of the S95H’s Glare Free screen.

Checking out Spider-Man: Into the Spider-Verse (in 4K, using a Kaleidescape movie player as a source), the S95H’s picture looked nothing short of fantastic. Shadows were deep and detailed, and the movie’s rich colors popped on the screen. The computer-generated animation in Into the Spider-Verse is finely textured, and the S95H easily revealed the intricate patterns and graphic overlays in the backgrounds.

The movie Alpha is a known torture test for HDR tone mapping on TVs owing to its 4,000 nits HDR transfer. (Most 4K/HDR movies max out at around 1,000 nits.) Watching a scene where a figure is positioned against a bright sunset, the S95H’s excellent tone mapping preserved image contrast without eliminating highlight detail.

Next up on the S95H was the opening sequence from the movie Baby Driver – another torture test, this one for motion handling. Samsung’s OLED showed a fair amount of motion judder on this scene in the default Movie mode. As usual with Samsung TVs, adjusting the blur and judder settings in the Custom motion preset fixed the issue, and it didn’t introduce any of the dreaded “soap opera” effect that makes movies look like TV shows.

Switching to the TV’s Standard picture mode to let the S95H display pictures at maximum brightness, I turned on the lights and watched some clips from the movie F1. While color accuracy took a hit in Standard mode, the picture looked incredibly bright for an OLED TV. And the set’s Glare Free screen also did a great job of preventing reflections from the room’s overhead lights without losing black depth and detail.

The Bottom Line

The Samsung S95H’s fancy FloatLayer design may not be for everyone, but it’s not surprising given the trend of TV makers trying to make their flagship models more luxurious and living room friendly. If that idea doesn’t ring a bell, check out the LG OLED evo W6 Wallpaper TV the company introduced at CES 2026.

Along with making their best TVs more visually appealing, companies like Samsung are pushing the brightness capabilities of OLED and introducing screen glare-reduction tech to negotiate the picture quality compromises that come with installing TVs in well-lit living rooms. From what I saw during the hour or so that I spent going hands-on with it, Samsung’s new flagship OLED TV manages to look great in both dark and bright lighting conditions, and the performance of its Glare Free screen is a marked improvement over last year’s Samsung S95F (which itself improved on its S95D predecessor when it came to black level retention).

Will the Samsung S95H turn out to be the best OLED TV of 2026? It’s a bit early out of the gate to make that determination, but Samsung’s new flagship OLED is certain to grab attention.

Pros:

• High brightness for an OLED TV
• Refined overall picture quality
• Effective Glare Free screen
• Wireless One Connect Ready
• Samsung Art Store support

Cons:

• Pricey
• New FloatLayer design not for everyone
• Limited picture brightness in Filmmaker Mode

Where to buy:

• 55-inch S95H: $2,499.99
• 65-inch S95H: $3,399.99
• 77-inch S95H: $4,499.99
• 83-inch S95H: $6,499.99

Related Reading: