Tech
Table space: Apple retail braces for affordable MacBook push
Apple Stores are preparing for a significant number of physical product launches during its early March event, with the new MacBook getting its own table.
A new MacBook is on the way
From Monday, Apple will be making multiple product announcements before holding a three-city “experience” event. While the actual products that will launch are not officially known, it seems Apple is expecting one to make a big impression on consumers.
Retail workers were told to prepare for a sudden influx of customers in early March due to its program of product launches this week, writes Mark Gurman in the Bloomberg “Power On” newsletter. The prelaunch planning for the week is at a similar level to an iPhone launch, meaning Apple has big expectations for its lineup.
Rumor Score: 🤯 Likely
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