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Tech Moves: Amperity and Siteimprove name CMOs; AWS director departs; Gong’s new exec

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Bridget Perry. (LinkedIn Photo)

Amperity, a Seattle-based startup that helps companies collect and manage customer data, named Bridget Perry as chief marketing officer.

Earlier in her career, Perry was a marketing director for Microsoft for nearly nine years and worked for more than eight years at Adobe, leaving the role of CMO of Europe, Middle East and Africa. She was most recently interim CMO for Later, an influencer marketing company, and has held strategic advisor roles.

“Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally,” said Tony Owens, CEO of Amperity, in a statement. The company is ranked No. 39 on GeekWire 200, our list of top Pacific Northwest startups.

Simon Frey. (LinkedIn Photo)

— Seattle-based Simon Frey was promoted to chief customer officer of Gong. He was previously senior vice president of customer outcomes for the San Francisco startup that builds agentic AI technology to optimize revenue performance and automate workflows.

“Simon has spent years partnering closely with our customers, helping them unlock meaningful growth across their revenue organizations,” said Shane Evans, Gong’s chief revenue architect, in a statement.

Frey joined Gong in 2024 after leaving TaxBit, where he was VP of revenue. Other past employers include Qualtrics and McKinsey. He also served as an advisor to Jargon, which was acquired by Remitly.

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Elizabeth Scallon, Find Ventures co-founder and board chair. (LinkedIn Photo)

Elizabeth Scallon is now director of healthcare AI startups at Nvidia where she will oversee its global Healthcare and Life Sciences Inception program. Scallon, a longtime leader in Seattle’s startup ecosystem, joins Nvidia from HP where she worked for nearly four years as director of technical and business incubation and strategy.

Scallon is also an affiliate instructor at the University of Washington and has held leadership roles at Amazon and WeWork. She was director of the UW’s CoMotion Labs for five years and co-founded Find Ventures.

“With this role, I’m returning to my roots in biotech and genetics and bringing the skills, experience, and connections I’ve built along the way to do my life’s work,” Scallon said on LinkedIn.

Jenny Brinkley. (LinkedIn Photo)

— After nearly a decade at Amazon Web Services, Jenny Brinkley is resigning as director of security readiness.

“I start a new role next week in a rapidly growing space, and I am excited to be part of something transformative once again. To my AWS colleagues, thank you for the kind words and support,” Brinkley said on LinkedIn.

Brinkley, who is based in Portland, Ore., earlier co-founded an AI startup and ran a consultancy.

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 Siteimprove announced Jen Jones as its chief marketing officer. The company, which helps businesses improve their website functionality, is based in Denmark and has an office in Bellevue, Wash., where much of its executive leadership team is based. Jones was previously at commercetools.

Padmashree Koneti had departed her role as chief product officer of Yoodli after roughly five months. The Seattle startup has not yet named a replacement. Yoodli, which is using generative AI to analyze speech and offer tips for improving communication skills, also just hired Alexandra Breymeier as customer success lead. She previously worked at employee referral company ERIN.

Vandana Shah. (LinkedIn Photo)

Vandana Shah is now vice president of product for Scowtt, a Kirkland, Wash.-based startup that wants to reshape how advertisers optimize paid campaigns. The company in December announced a $12 million Series A funding round.

Shah joins Scowtt from Ladder. She was previously Google’s director of product management for the advertising platform, working at the Bay Area company for more than 16 years.

“Having spent years leading complex platform initiatives at Google Ads, I have seen the power of building resilient, customer-first foundations at scale. I am thrilled to bring that experience to Scowtt,” she said on LinkedIn.

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Dinesh Govindasamy. (LinkedIn Photo)

—- Dinesh Govindasamy was promoted to director of engineering at Meta, supporting teams across Tupperware, Public Cloud and Meta Kubernetes Service. Govindasamy joined Meta in October 2023.

“This milestone is thanks to the mentors, collaborators, and teams who believed in me and pushed me to grow. You know who you are — thank you,” he said on LinkedIn.

Govindasamy, based in the Seattle area, was previously at Microsoft for more than 15 years, leaving the role of group engineering manager in which he led teams working on Azure Kubernetes Service Hybrid and other initiatives.

Beto Yarce. (City of Seattle Photo)

Beto Yarce has started his tenure as director of the City of Seattle’s Office of Economic Development. Yarce joins the city from the U.S. Small Business Administration where he was regional administrator for the Pacific Northwest.

“I am incredibly honored by Mayor Wilson’s trust in me to lead OED and to help shape the economic ecosystems that make Seattle not only a great place to live, work, and play, but also the best place in the country to open, run, and grow a business,” Yarce said in a statement.

He earlier served as executive director of the Seattle nonprofit Ventures for more than eight years. The organization supports underserved entrepreneurs including women, people of color, immigrants and low-income individuals.

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Rob Lloyd, Seattle’s chief technology officer, will become executive director of the Center for Digital Government at the end of this month. The organization describes itself as “a national research and advisory institute on information technology policies and best practices in state and local government.”

“Looking forward to working with peers and leaders across the nation on solving the biggest challenges facing our communities, in smarter ways,” he said on LinkedIn.

Lloyd served as CTO for less than two years. Read more about his departure in earlier GeekWire coverage.

Dan Rodgers is now chief financial officer for CTL, a Beaverton, Ore., company that manufactures Chromebooks, desktop PCs, servers and Google Meet video conferencing tools. Rodgers’ past roles include leadership at companies including PwC, McCormick and Schmick’s, Nike and New Seasons Market.

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“CTL’s commitment to innovation and its dedication to sustainability present a unique opportunity to pair financial discipline with a mission-driven strategy,” Rodgers said in a statement.

Scott Roberts, a longtime executive at LinkedIn where he is currently an AI product initiative advisor, has joined the board of directors for the San Francisco company Voices.

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AI has mastered chess, so humans are changing the rules of the game

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The chess program Stockfish can crush Norwegian chess grandmaster Magnus Carlsen, who is largely considered the greatest player in history. However, it cannot replace him. These super-strong platforms have reshaped elite play and preparation, so top humans now use a combination of engines, surprise, and psychology to keep classical chess…
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BGIS Grand Finals Day 3 Highlights: Soul Crowned the Champions

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We’ve just witnessed a stellar BGIS Grand Finals tournament, filled with ups and downs for many teams. Still, in the end, it came down to just two teams: Soul and Genesis. As you may have guessed from the title, it was Soul who clinched the title, but that wasn’t without a twist. Soul had a horrible last match, which meant all hopes rested on Genesis, who also messed up and ended second. OG completed the podium, but if you missed the action, here’s everything that happened on day 3 of the BGIS Grand Finals.

Match 13 & 14: Fast Starts, Wild Zones, and a Genesis Miracle

The first Rondo match started in typical fashion—absolute chaos. Teams like Soul, Genesis, RNTX, and NINZ lost most of their players early, though recalls helped them return to the game. Nebula came out swinging with over five kills right after the first zone. MYTH and GodLike also had strong starts. The first team to go was VS, who were taken out by OG in a bold play. Tamilas and RGE followed soon after. At the end, OG, VS, and Soul remained, and the big win came for OG.

The second match had its own madness. MYTH was eliminated without even getting a weapon, and RGE were also sent packing early. The zone played tricks again, leaving Genesis with just one player after the second circle. Soul went on a rampage, chasing down OG and finishing three players in minutes. GodLike gambled on a military base zone, but it shifted back to the mainland, forcing them into a risky rotation where they got ambushed. In the final circle, four teams remained, including Soul. But then came the unthinkable—Genesis’ last surviving player, hiding inside a burnt loot truck, clutched the match and stole the win.

Match 15 & 16: Tournament Wide Open

NIMZ had a shocker in the next game, getting eliminated early by Nebula. Genesis also had a rare bad game, finishing second out with zero points. GodLike’s struggles continued as K9 took them out, leaving Soul as the only consistent team among the top contenders. And Soul? They looked unstoppable. They wiped K9, rolled over OG, and even took down VS without breaking a sweat. At this point, it genuinely felt like the tournament was theirs. But just when the hype train was at full speed, Reckoning Esports stopped Soul in their tracks and took the match.

The last Erangel match started with a shocker—Soul lost two players early to WELT and were eventually eliminated by them. Suddenly, the tournament was wide open. WELT didn’t last long either, getting third-partyed by MYTH, who were then wiped by GodLike.Nebula joined the same fight and eliminated GodLike, too, meaning two of the top teams were gone before the first circle even closed. Genesis and OG had a golden opportunity to capitalize. Reckoning was taken out by NIMZ, while a messy Gatka fight saw multiple teams fall. OG couldn’t convert their chance and finished 8th. In the final moments, it came down to Genesis vs RNTX—and Genesis secured another chicken dinner, keeping the title race alive.

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Match 17 & 18: Soul Clutch the Championship

BGIS Winning Moment

The Miramar match started with a hard east zone shift, cutting the playable area in half. WF were the first team to fall, followed by Genesis’s shocking early exit. Then came another twist—WELT took down Soul, meaning both top teams were out without significant points. OG, who were sitting in third, were also eliminated early. This match turned into an opportunity for the bottom teams to step up. Nebula looked dominant with over 10 kills, but was eventually taken out by K9. The final fight came down to K9, MYTH, and LEFP, with K9 closing it out for the chicken dinner.

The final match had everything riding on it, with just a 9-point gap between the top two teams. The zone shifted hard towards La Cobreria, and Soul lost a player early, forcing them to rethink their approach. LFP was the first team eliminated, while GodLike once again made a costly mistake, continuing their rough Day 3. Soul’s Joker was knocked early, and Genesis was slowly closing the gap. But in the end, despite being eliminated early, Soul had already done enough—and Genesis couldn’t capitalize. For the full standings, click here.

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A School District Tried to Help Train Waymos to Stop for School Buses. It Didn’t Work

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One of the purported advantages of self-driving car tech is that every car can learn from one vehicle’s mistakes. Here’s how Waymo puts it on its website: “The Waymo Driver learns from the collective experiences gathered across our fleet, including previous hardware generations.”

But in Austin, Waymo’s vehicles struggled for months to learn how to stop for school buses as drivers picked up and dropped off children. An official with the Austin Independent School District (AISD) alleged that the vehicles had, in at least 19 instances, “illegally and dangerously” passed the district’s school buses while their red lights were flashing and their stop arms were extended rather than coming to complete stops, as the law requires.

In early December, Waymo even issued a federal recall related to the incidents, acknowledging at least 12 of them to federal regulators at the National Highway Traffic Safety Administration (NHTSA), which oversees road safety. According to federal filings, engineers with the self-driving vehicle company had “developed software changes to address the behavior” weeks before.

But even after the recall, the school-bus-passing incidents continued, according to school officials and a report from the National Transportation Safety Board (NTSB), an independent federal safety watchdog that’s also investigating the situation.

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Now, email and text messages between school officials and Waymo representatives, obtained by WIRED through a public records request, show the lengths that the Austin public school district and Waymo went to try to solve the problem. AISD even hosted a half-day “data collection” event in a school parking lot in mid-December, the documents show, with several employees pulling together school buses and stop-arm signals from across the fleet so the self-driving car company could collect information related to vehicles and their flashing lights.

Still, by mid-January, over a month later, the school district reported at least four more school-bus-passing incidents had taken place in Austin. “The data we collected from the beginning of the school year to the end of the semester shows that about 98 percent of people that receive one violation do not receive another,” an official with the school’s police department told the local NBC affiliate that month. “That tells us that the person is learning, but it does not appear the Waymo automated driver system is learning through its software updates, its recall, what have you, because we are still having violations.”

The situation raises questions about the self-driving technologies’ curious blind spots and the industry’s ability to compensate for them even after they’ve been spotted.

Self-driving software has long struggled with recognizing flashing emergency lights and road safety devices with long, thin arms, including gates and stop-arms, says Missy Cummings, who researches autonomous vehicles at George Mason University and served as a safety adviser to the NHTSA during the Biden administration. “If [the company] didn’t fix this a few years ago, the more they drive, the more it’s going to be a problem,” she says. “That’s exactly what’s happening here.”

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Waymo did not respond to WIRED’s requests for comment. A spokesperson for the Austin Independent School District referred WIRED to the NTSB while the incidents are under investigation. A spokesperson for the NTSB declined to answer WIRED’s questions while its investigation continues.

Illegal Passing

By midwinter of 2025, AISD officials were frustrated. In one of the 19 incidents alleged by a lawyer for the district in a letter later released by federal road safety regulators, a Waymo passed a school bus letting off children “only moments after a student crossed in front of the vehicle, and while the student was still in the road.”

“Alarmingly,” the lawyer wrote, five of the alleged incidents had occurred after Waymo had assured the district that it had updated its software to fix the problem. Federal regulators with the NHTSA had already launched a probe into the behavior. “Austin ISD is evaluating all potential legal remedies at its disposal and intends to take whatever action is necessary to protect the safety of its students, if required,” the lawyer warned.

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S’pore digital publication RICE Media gets acquired

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Co-founder Mark Tan had initially considered shutting down the site

Homegrown digital publication RICE Media has been acquired by Hustle Studios, the content agency arm of creative academy Hustle Singapore.

According to an announcement made on RICE Media’s website, the acquisition marks a new chapter for the publication, bringing together its editorial voice and audience community with Hustle’s expertise in creative training, facilitation, and industry programmes.

The deal formalises a long-standing partnership between the two organisations, which have previously collaborated on initiatives aimed at developing creative skills for Singapore audiences.

Under Hustle Studios, RICE is expected to expand beyond publishing into workshops, community programmes, and other experiences that engage readers in more interactive and participatory ways.

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Financial terms of the deal were not disclosed.

RICE Media was founded in 2016

Founded in 2016 by former lawyer Mark Tan and Julian Wong, RICE Media billed itself as an independent publication that offered an unfiltered take on Singapore and Asia. It became known for its long-form stories and commentaries on Singapore’s news and culture.

“We started RICE because we believed Singaporeans deserved honest, thoughtful storytelling about their own lives,” said Mark Tan, outgoing founder and CEO. “I think we’ve largely accomplished that mission.”

Co-founder Wong added that the acquisition aligns with the publication’s long-term vision. “We’ve built more than just content… we’ve built a community. Hustle shares that vision, and we’re confident they’re the right partners to help RICE evolve,” he said.

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Tan said he had initially considered shutting down the site but ultimately decided the publication still had a role to play. “The transaction and the money coming in would allow me to settle most of the liabilities and also pay people a severance package, so I think it’s really the most responsible thing for me to do,” he said.

The goal is not merely to maintain what RICE has been, but to “grow into what its community has been asking for.” During this transitional phase, Tan and Wong will remain involved in an advisory capacity, while RICE continues to publish content for its audience.

Further announcements about new programming and community initiatives will follow in the coming months.

Featured Image Credit: RICE Media/ High Net Worth

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Microsoft VP’s memoir of growing up in India makes unexpected case for what matters in the age of AI

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Ravi Vedula holds a photograph of himself and his childhood friends from their housing colony in Panjagutta, Hyderabad, taken more than 40 years ago. The boys went on to become leaders at Microsoft, Coca-Cola, Rivian, and other companies. (GeekWire Photo / Todd Bishop)

One of Ravi Vedula‘s strongest memories from childhood is seeing his name in the Deccan Chronicle. He and his friends in a government housing colony in Hyderabad, India, had been solving the Sunday Jumble puzzle in the newspaper every week, mailing in postcards with their answers, and he’d finally been chosen as the winner.

The reward was 25 rupees. They used the money to buy a set of cricket wickets, a prized possession shared by kids who had very little and came together to make the most of it.

Vedula is now a corporate vice president at Microsoft, a 25-year veteran of the company, leading the data and insights organization behind Microsoft 365 and Copilot as the software giant and the rest of the tech world charge all-out into the fast-paced world of AI.

His new book, “Hyderabad Days: The code we lived by before we coded,” is filled with vignettes from a different place and time. But the lessons in humanity are more relevant than ever.

“This book isn’t about the past,” Vedula said over coffee in Seattle on Friday afternoon. “It’s about the value system that we carry forward into the future.”

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Writing to remember

Vedula leads IDEAS (Insights, Data Engineering, Analytics, and Systems) the Microsoft organization that manages data and analytics across the Experiences and Devices division, covering Microsoft 365, Copilot, Office, Windows, and Microsoft security initiatives. Before that, he was the first engineering manager for Microsoft Exchange Online.

He is also a heart transplant recipient. He had been living with heart failure since 2001, telling almost nobody at work. By 2015, he was hospitalized, and used a mechanical heart assist device for 18 months while waiting for a donor. He received the transplant in January 2017.

“Hyderabad Days: The code we lived by before we coded,” by Ravi Vedula, published by 8080 Books. (GeekWire Photo / Todd Bishop)

Vedula wrote much of what would become “Hyderabad Days” on medical leave. He wasn’t working on a book at the time. He was just getting everything down, unsure about his future.

The book is filled with scenes from colony life. On Sunday mornings, three generations of his family crowded around the TV set to watch Mahabharata, a mythological show that was popular across India in the late 1980s. He and his friends played cricket with a ball bought from everyone’s pooled pocket change. His mother cooked for a house full of family and guests and never sat down to eat with them, scraping her meal together from what was left in the pan.

Each chapter is followed by a postscript connecting the memory to a lesson about leadership, engineering, or life. The device was inspired by “The Wonder Years,” the TV show where an adult narrator caps each episode by reflecting on the meaning of childhood events.

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In one postscript, Vedula recalls how a fishing trawler cut an undersea cable and took down Microsoft’s Dublin data center while he was managing Exchange Online. Everyone panicked. He thought of Parimal, his colony cricket captain, who never lost his cool. He wasn’t the best player on the team, but he kept everyone on track when things fell apart.

“My education in computer science did not prepare me for this moment,” Vedula said last week. “Did I miss the class about fishing trawlers?”

He told himself he didn’t need to know everything. He needed to be level-headed and help his team through the process, just like Parimal had always done on the cricket pitch.

The AI disclosure

A note in the preface says “the telling has been shaped with the assistance of AI,” which initially made me question which passages were Vedula’s and which weren’t as I read, wondering if some parts seemed a little too polished. But in our conversation on the side porch of a Fremont coffee shop, I quickly realized that Vedula’s voice in person was the same as in the book.

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He explained that he used Microsoft 365 Copilot primarily for proofreading and formatting, and as what he called a “thought partner,” interrogating each chapter for weaknesses. 

In one case, the AI helped him come up with a parallel to make pesarattu, a traditional Hyderabad breakfast, relatable to Western readers in terms of the memories and feelings it evoked. The suggestion was pancakes and eggs, and after running the comparison by a few people to be sure, he went with it.

He hired human proofreaders, one in the U.S. and another in India, and worked with Greg Shaw, the editor of 8080 Books, who co-authored Microsoft CEO Satya Nadella’s “Hit Refresh.”

But the stories and the words are clearly Vedula’s from start to finish. 

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“I was very adamant that my voice was preserved,” he confirmed.

The disclosure in the preface, and my reaction to it as a reader, raised a question worth considering as AI-assisted writing becomes more common: can a well-intentioned acknowledgment undermine the perception of the work more than the use of AI warrants?

The boys from the colony

During our conversation, Vedula pulled a photograph from his bag, taken more than 40 years ago in the colony, and pointed out the boys. One is now a high-ranking executive at Barry Callebaut chocolates, who was previously with Coca-Cola. Another is a vice president at Rivian. Another runs a company in India. Another is an accomplished anesthesiologist.

They’ve all been reading the book. In their WhatsApp group, they’ve been debating why Vedula left out certain stories, and why he acts like he was the only one with a crush on a certain Bollywood actress, just as they might have debated the batting order as kids on the pitch.

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“In some sense, we grew up with nothing,” Vedula said. “But it really was everything.”

“Hyderabad Days: The code we lived by before we coded,” by Ravi Vedula, published by Microsoft’s 8080 Books, will be out March 31. It’s available for preorder now.

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All 11 xAI co-founders have now left Elon Musk’s AI company

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Every co-founder Elon Musk recruited to build xAI has now reportedly left the company. Manuel Kroiss, who led the pretraining team, told people this month that he was departing. Ross Nordeen, described by Business Insider as Musk’s “right-hand operator,” left on Friday. They were the last two of eleven co-founders, all of whom have exited a company that was valued at $250 billion when SpaceX acquired it in February and that Musk himself described two weeks ago as having been “not built right the first time around.”

The departures are not ordinary startup attrition. The researchers Musk assembled in 2023 were among the most accomplished in artificial intelligence. Jimmy Ba co-authored the 2014 Adam optimisation paper, the most-cited paper in AI with more than 95,000 citations. Igor Babuschkin, the chief engineer, came from Google DeepMind. Christian Szegedy came from Google. Tony Wu led the reasoning team. Greg Yang, Toby Pohlen, Zihang Dai, Guodong Zhang, and Kyle Kosic brought experience from DeepMind, Google, Microsoft, and OpenAI. That entire cohort is now gone, and the company they helped build is being, in Musk’s words, “rebuilt from the foundations up.”

A timeline of unravelling

The exodus accelerated sharply in early 2026. Christian Szegedy left in February 2025, an early signal. But the cascade began in earnest when Tony Wu, one of the most operationally central co-founders, announced his departure on February 10, 2026. Jimmy Ba resigned within 24 hours, reportedly amid tensions over demands to improve model performance. By mid-March, only Kroiss and Nordeen remained. Their departures this week complete the sweep.

The timing is difficult to separate from the corporate restructuring happening around xAI. On February 2, SpaceX acquired xAI in an all-stock transaction that valued SpaceX at $1 trillion and xAI at $250 billion, creating a combined entity worth $1.25 trillion, the largest corporate merger by valuation in history. The deal brought xAI, X (formerly Twitter), and SpaceX under a single corporate umbrella, with SpaceX now preparing for a potential IPO in mid-2026 that could target a $1.75 trillion valuation.

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Weeks earlier, in January, Tesla invested $2 billion in xAI’s Series E round at an approximate $230 billion valuation. Tesla shareholders are suing Musk for breach of fiduciary duty over the investment, arguing that the company’s chief executive effectively directed shareholder capital into his own private venture. The lawsuit gained additional force on March 13, when Musk publicly acknowledged that xAI’s products, particularly its coding tools, were not competitive with Anthropic’s Claude Code or OpenAI’s Codex. Tesla had invested $2 billion in a company whose founder admitted it needed to be rebuilt from scratch.

What “not built right” means at $250 billion

Musk’s admission on March 13 was unusually candid for a chief executive whose company had just been acquired for a quarter of a trillion dollars. He said xAI’s AI coding tools simply did not work, and that the underlying system needed to be rebuilt. The statement appeared to validate the co-founders’ decision to leave: if the company’s own leadership acknowledges that the product failed, the researchers who built it have limited incentive to stay for the rebuild, particularly when they can command extraordinary compensation at competitors.

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The AI talent market in 2026 is the most competitive it has ever been. Meta has reportedly offered packages worth up to $300 million over four years to retain top AI researchers. OpenAI, Google DeepMind, and Anthropic are all expanding their research teams aggressively. The eleven researchers who left xAI represent a concentration of talent that any of those companies would pay handsomely to acquire. Where they end up will say as much about the industry’s future direction as their departure says about xAI’s past.

xAI is not without assets. The Colossus supercomputer, built with more than 200,000 NVIDIA H100 GPUs, remains one of the largest AI training clusters in the world. Grok, the company’s chatbot, has a distribution channel through X’s user base. And the SpaceX merger provides access to capital, infrastructure, and engineering talent at a scale that few AI companies can match. The question is whether infrastructure and distribution are sufficient when the research leadership that was supposed to make the product competitive has entirely departed.

The pattern

The xAI co-founder exodus follows a pattern that has repeated across Musk’s companies. Twitter lost the majority of its senior leadership and roughly 80 per cent of its workforce within months of his 2022 acquisition. Tesla’s senior ranks have thinned steadily as Musk’s attention has divided across six companies. The common thread is a management style that produces extraordinary results in hardware engineering, where Musk’s tolerance for risk and pace of iteration have built SpaceX and Tesla into industry-defining companies, but appears less effective in research-driven fields where the most valuable people have abundant alternatives and low tolerance for instability.

Artificial intelligence research is, in 2026, the most competitive labour market in technology. The researchers who co-founded xAI did not need to be there. They chose to be, attracted by the resources Musk could deploy and the ambition of the project. That every one of them has now chosen to leave, during a period when the company received a $250 billion valuation and access to the resources of SpaceX, suggests that the problems at xAI are not principally financial or infrastructural. They are organisational. And no amount of capital can rebuild a research culture once the people who created it have gone.

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Apple at 50: John Sculley, Apple's most maligned CEO

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John Sculley’s ten years as Apple CEO saw huge financial growth and innovative ideas like the Newton — but also a financial crash and the ousting of Steve Jobs.

Elderly man in gray sweater speaking onstage, gesturing with both hands, wearing a headset microphone, against a colorful blurred background of green and blue panels
John Sculley in 2015 — image credit: Web Summit

If you can just stick around long enough, your reputation is likely to change. Today it’s common to see ex-Apple CEO John Sculley praised, or at least described as having been unfairly treated by history.
There are reasons to back that up, most specifically to do with how he didn’t actually fire Steve Jobs as years of rumors would have it. That’s a little bit hair-splitting, though, because the situation between the two men had deteriorated so badly, but it is true.
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All iPhone 18 models will get a smaller Dynamic Island, says optimistic leak

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It could be wishful thinking, but a tiny new leak appears to suggest that Apple will shrink the Dynamic Island on every iPhone 18.

Close-up of an iPhone screen showing Dynamic Island at top and home screen widgets below, including Oakland weather at 70 degrees and a Find My map with friend's Memoji location
The Dynamic Island is Apple’s way of making a virtue out of the necessary Face ID and camera notch

Since the very day the iPhone X was launched with its Face ID notch, there have been rumors that Apple will switch to an all-screen display with no visible cutouts. The company is surely working toward this, but the most recent claims have focused on how it might reduce the current Dynamic Island.
Now according to leaker Ice Universe, that smaller Dynamic Island is definitely coming to the iPhone 18.
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SXSW rebounds as a top networking, ideas festival for founders and VCs

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The air felt different at this year’s SXSW, the annual March festival where tech meets pop culture in Austin. I was reminded of the 2019 SXSW when people packed downtown, and snake lines formed out of local ventures. 

Attendees said it was like that again this year, though my friend, who lives in the area and has attended many times, admitted that some stuff has changed. For instance the festival is now two days shorter than it used to be. It was also “decentralized,” mainly due to the demolition of the Austin Convention Center, which scattered events and panels throughout downtown venues. That made the whole conference feel less overwhelming but also less connected.

The event is also still recovering from the pandemic, during which it laid off staff and went two years without much income. It’s switched hands since then and, as of this year, has adopted a new strategy.

Greg Rosenbaum, the SVP of programming at SXSW, said this year, the conference’s 40th anniversary, was its most “ambitious reinvention” yet. He cited changes like the new Clubhouses, for recharging, networking, and special programming, that attracted 5,000 people daily. He noted how attendees were experiencing “more of Austin and the downtown community.”

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For at least the tech founders I spoke with, the conference remains immensely valuable, and everyone had the same advice: conferences like these, you get what you give. 

After all, there were people to meet and panels to speak on. The Grammy-nominated Lola Young performed, Vox threw a hot party, the new Boots Riley film premiered, while Serena Williams and Steven Spielberg had keynotes. (I also moderated a panel about AI and taboo topics like relationships and money, which was pretty good if you ask me.) 

Ashley Tryner-Dolce, an investor and founder, said the conference was still an “incredible gathering of ideas.” Like many festivals, though, she found the most “meaningful moments” happened at the side events — like INC’s Founder House party, where she connected with other founders and CEOs. 

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San Francisco, CA
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October 13-15, 2026

“It’s less about the main stage and more about who you’re sitting across from,” she said. 

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James Norman, a managing partner at Black Ops VC, didn’t even have a proper badge to the festival. He threw an event to connect founders with opportunities and attended some film screenings and dinners.

“If you’re just showing up without the right connections or proximity to the rooms and conversations that matter, you’re going to struggle to unlock the real value of the event,” he said, which is exactly what Jonathan Sperber, a founder who participated in the SXSW pitch competition, also expressed. 

“The value tends to depend on how well you prepare for it,” Sperber said, adding that his team made sure to have meetings lined up and a clear strategy going in. He called it an “effective setting for connecting with large enterprises and other key stakeholders.” 

The talk of SXSW being dead has circled the industry for years, but that never seems to be the case. For every batch of tiring founders, emerges a crop of fresh eyes and ambition, ready to take advantage of what lies in the festival’s wake. 

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For example, this was Simon Davis’ first SXSW. He said that his overall impression was that it was “a media conference with a tech angle, not the other way around.” He praised the diversity of the event compared to other tech events (which we will spare to mentioning).

“At SXSW, you get a much wider range of people, backgrounds, and experience levels,” he continued. “The live music programming reinforces that. It’s a different energy entirely. Not somewhere you’d necessarily go to do deals as a tech company, but a great place to share and learn.” 

This year, SXSW introduced a new badging system, meaning each person had a different experience, depending on what track badge they bought — film, music, or tech. I, for example, felt surrounded by conversations about AI and technology, and overheard other tech people talking about how the festival once had a stronger music focus (though it did seem, for sure, that there were more tech-focused panels this year than music showcases or film opportunities).

The conference also eliminated the secondary access that let people with, say, music badges get into film events. Instead, people had to buy the all-in-one premium badge for around $2,000. It also introduced a reservation system (to help with lines), where badge holders had to book time for whatever they wanted to do. That was true even for those with a platinum badge, like Sperber. 

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As a result, he said the festival didn’t feel like a place where anyone could just show up, and noted that some events booked up so quickly they were difficult to get into. The decentralized bit also made it harder to get around than he would have liked. 

“I liked the openness and the ability to meet folks from all life experiences, got to really understand the city, and some of the interactive exhibits were very interesting,” he said. 

Rosenbaum said the team made the decision to get rid of secondary access after hearing feedback that attendees want more of a “streamlined access across the badges, as well as more benefits for Platinum badges.” They also lowered the price of the platinum badge to make the all-in-one option more affordable. Reservations, meanwhile, will return next year, he said, citing positive feedback (aside from a few technical errors and capacity confusion). “We will certainly adjust and refine them as needed,” he said.

Norman described it as more of an “unconference” now, at least from his perspective. He said the event was more flexible, allowing people to move around, meet people, and then go to other places. 

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Rodney Williams, the co-founder of the fintech SoLo Funds, has also noticed a change, but again, it’s not necessarily a bad one. He’s been going to SXSW for more than a decade and has hosted events and spoken on panels. Usually, he goes for the entire festival, but this year, he decided to go only for a few days, throwing his own events and avoiding lines.  

He said that for tech founders, SXSW has “moved from an intimate, scrappy discovery zone to a high-cost, high-competition space,” focused on “investor interaction and experiential marketing” — meaning companies with big budgets can put on the big activations and get more eyeballs. 

“If you are attending for the first time or don’t have access to the right events or connections, the event can definitely prove to be tricky,” Williams said. 

Adweek reported fewer spectacles overall and said that there was an absence of big tech companies advertising. Williams elucidated that even with the lack of big tech companies, advertising is still a big-bucks game.

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“Companies with massive marketing budgets are usually the only ones participating, launching products, or throwing pricey events,” he said. “It wasn’t always like this, and that shift has taken away opportunities from the emerging tech companies that used to participate.”

Williams added, “Now, standing out requires more than just a great product, demanding significant marketing investment that only companies with huge budgets can do.” 

That didn’t stop him from throwing a party this year. Norman either. In fact, the organizers expected around 300,000 people to show up this year (final numbers won’t be available until April), revealing that the conference has yet to lose its steam or its magic. 

“I always enjoy it and make the most out of it,” Williams said.

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Week in Review: Most popular stories on GeekWire for the week of March 22, 2026

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Get caught up on the latest technology and startup news from the past week. Here are the most popular stories on GeekWire for the week of March 22, 2026.

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