Amid the plans to grow its headcount worldwide, Whoop will also expand its Limerick-based office.
Whoop, the human performance platform with Irish investors that include Rory McIlroy, Niall Horan and Shane Lowry, plans to increase its global headcount by hiring more than 600 new employees.
While new roles will be located primarily at the Boston, US headquarters, there will also be job opportunities in Limerick, with global roles set to be made available across software, research and design, hardware, product and marketing. According to Whoop, the expansion of its teams “reflects a clear strategic priority”.
Whoop was established in 2012 by its current CEO Will Ahmed. The company offers a fitness tracker and wearable membership that enables people to keep track of areas of their lives such as sleep quality, health and fitness.
Commenting on the announcement, Ahmed said: “Right now, companies are debating whether to hire more people or just invest in AI. We are doing both.
“We are doubling down on exceptional talent and doubling down on world-class AI tools because the combination is what wins. Health monitoring is becoming one of the most important platforms in the world and WHOOP intends to own the category.”
Wearable devices are becoming a booming industry globally, with a range of organisations looking to capitalise on their popularity. In January of this year, Galway neurotech Segotia, which specialises in hearables, announced it had been acquired by US-based sleep technology company Ozlo.
In August of 2025, Sports Impact Technologies revealed it had raised €650,000 in a pre-seed round. The company said that the funds would be used to roll out a beta model of its compact, behind-the-ear wearable that aims to detect the severity of a head impact in real time and determine the likelihood of a concussion.
The Irish start-up was established in 2022 by Eóin Tuohy and is headquartered at NovaUCD in Dublin. The funding was led by private investors, with the support of Enterprise Ireland’s High-Potential Start-Up initiative.
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