What is ITVX? Explaining ITV’s Streaming Service

Although it launched back in December 2022, the question of what is ITVX still remains somewhat unclear.

Is it a direct replacement for ITV Hub, which retired in 2022? And is ITVX free to use?

Keep reading to learn more about ITVX including which devices support the platform, whether it costs anything and how you can access the service.

For more on streaming, visit our Netflix price tiers and Disney Plus price guides to learn how much the streaming services will set you back. If you’re not one to pay for streaming services (and who could blame you, with so many to choose from), then our explainers on Freeview Play, Freely and Freesat have you covered.

Finally, if you do want to upgrade your TV then check out our round up of the best TVs and best cheap TVs too. 

What is ITVX?

ITVX is a streaming platform that’s home to all of ITV’s content, additional boxsets and movies plus live streaming of ITV channels too. There’s also a selection of FAST channels for streaming live, including a channel dedicated to showing episodes of The Chase, ITV Quiz for quiz shows and Reality 24/7 for the likes of vintage TOWIE and the Real Housewives franchise.

Otherwise, ITVX includes a huge variety of shows from dramas and documentaries to reality TV, comedies and even a range of movies too. In fact, ITV states that there’s 26,000 hours of content available on the platform, with new boxsets added every week too.

All of this is available for free, as long as you don’t mind sitting through adverts. 

What devices support ITVX?

Many devices support ITVX as its app can be accessed on compatible smart TVs, streaming sticks, games consoles, PCs, smartphones and tablets. You can also access ITVX via its website too, which is an easy way to quickly start streaming without needing to download its app separately. 

Is ITVX free?

As long as you create a free account, ITVX is totally free to download and use. However, remember that you will have to sit through adverts, both when you’re watching live TV and when you’re streaming on-demand content.

If you’d prefer not to engage with ads, then you can upgrade to ITVX Premium, which is an ad-free experience for £5.99 a month. With a subscription, you can also download shows onto your device and will have access to BritBox content too. 

Keep in mind that even if you do upgrade your account, you’ll still have to watch adverts on live TV. 

What can I watch on ITVX?

ITV promises there’s over 26,000 hours of content on the service, but what’s actually included in this number? ITVX has split its content into the following categories:

• Documentaries and Lifestyle
• Drama
• Kids
• Film
• Sport
• Comedy
• News
• Entertainment & Reality
• Signed (BSL)

Within these categories, you’ll find a mixture of classic shows and new ITV-exclusives too. 

If you sign up to the ad-free plan, you’ll have access to BritBox too which unlocks even more boxsets – specifically British originals. This includes, but is not limited to, the likes of The Vicar of Dibley, Only Fools and Horses and Keeping Up Appearances.