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Why Falling Cats Always Seem To Land On Their Feet

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An anonymous reader quotes a report from the New York Times: In a paper, published last month in the journal The Anatomical Record, researchers offered a novel take on falling felines. Their evidence suggests new insights into the so-called falling cat problem, particularly that cats have a very flexible segment of their spines that allows them to correct their orientation midair. […] People have been curious about falling cats perhaps as long as the animals have been living with humans, but the method to their acrobatic abilities remains enigmatic. Part of the difficulty is that the anatomy of the cat has not been studied in detail, explains Yasuo Higurashi, a physiologist at Yamaguchi University in Japan and lead author of the study. […]

Modern research has split the falling cat problem into two competing models. The first, “legs in, legs out,” suggests that cats correct their falling trajectory by first extending their hind limbs before retracting them, using a sequential twist of their upper and then lower trunk to gain the proper posture while in free fall. The second model, “tuck and turn,” suggests that cats turn their upper and lower bodies in simultaneous juxtaposed movements. […]

The researchers found that the feline spine was extremely flexible in the upper thoracic vertebrae, but stiffer and heavier in the lower lumbar vertebrae. The discovery matches video evidence showing the cats first turn their front legs, and then their lower legs. The results suggest the cat quickly spins its flexible upper torso to face the ground, allowing it to see so that it can correctly twist the rest of its body to match. “The thoracic spine of the cat can rotate like our neck,” Dr. Higurashi said.

Experiments on the spine show the upper vertebrae can twist an astounding 360 degrees, he says, which helps cats make these correcting movements with ease. The results are consistent with the “legs in, legs out” model, but definitively determining which model is correct will take more work, Dr. Higurashi says. The results also yielded another discovery: Cats, like many animals, appear to have a right-side bias. One of the dropped cats corrected itself by turning to the right eight out of eight times, while the other turned right six out of eight times.

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Stihl BGA 30 Cordless Blower Review

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Verdict

The Stihl BGA 30 leaf blower is a handy and lightweight leaf blower that runs on small batteries. With a detachable nozzle and responsive trigger, it’s easy to use but isn’t powerful enough for large garden spaces.


  • Lightweight and well balanced

  • Compatible with the AS system

  • Power level indicator on the handle

  • Not the most powerful air flow

  • Short run time on full power

Key Features


  • Lightweight


    At just 1.7kg, this leaf blower is easy to use and store


  • Powerful for the size

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    Can blow air at up to 15m/s


  • Cordless


    Uses the 10.8V AS battery system

Introduction

Forming part of Stihl’s capable and ever-expanding range of handy garden tools powered by the lightweight AS battery system, the BGA 30 is an ultra-portable leaf blower that still manages to pack a punch.

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With excellent ergonomics and a lightweight and portable body, this leaf blower lacks raw power but is incredibly easy to operate. 

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Design and Features

  • Well balanced between battery and tip
  • Battery charge indicator on the handle
  • Removable nozzle tip for close up work

Something that Stihl always gets right is ergonomics and balance. The handle is well sculpted and just about big enough for large hands, and is built at the right angle for leaf blowing, so I could hold it naturally without having to bend my wrist. Weighing just 1.7 kg with the battery, it’s very light which reduces arm fatigue during use. 

The variable speed trigger is responsive, and makes it easy to control the level of air flow coming out.

Stihl BGA 30 Cordless Blower controlsStihl BGA 30 Cordless Blower controls
Image Credit (Trusted Reviews)

When you pull it a little set of LED lights above the handle show you the current charge level. 

Stihl BGA 30 Cordless Blower battery meterStihl BGA 30 Cordless Blower battery meter
Image Credit (Trusted Reviews)

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This leaf blower comes supplied with an easily detachable nozzle tip. Using it without the tip is great for clearing sawdust off a mitre saw or leaves and other debris from garden furniture. The long-reach nozzle tip is attached by twisting and locking into place. 

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Stihl BGA 30 Cordless Blower front viewStihl BGA 30 Cordless Blower front view
Image Credit (Trusted Reviews)

The power comes from Stihl’s excellent little AS battery ecosystem. These batteries run at 10.8V and 2.6Ah, and weigh just 220 g. If you value comfort and manoeuvrability over raw power, this battery system is fantastic. It doesn’t have the capacity of much larger batteries like the EGO’s huge 56 Volt range, but carrying a spare AS battery with you is no problem and can be swapped out in seconds. 

If you have AS batteries already, you can buy the BGA 30 without batteries for just £99.

Stihl BGA 30 Cordless Blower battery installedStihl BGA 30 Cordless Blower battery installed
Image Credit (Trusted Reviews)

And when it’s time to store the blower away, there’s a handy hanging eyelet on the back. 

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Performance

  • Impressive power to weight ratio
  • Easy to handle and control
  • Not the highest air flow speeds

I measured the BGA 30 air flow at a maximum of 5.5m/s from 1m away. That’s a more gentle gust of air than larger leaf blowers with bigger batteries can do, but it’s still enough air flow for most typical garden jobs, from moving leaves and the like off a lawn, or clearing garden furniture of debris.

The BGA 30 offers a good power-to-weight ratio, so you can work without tiring yourself out too quickly. However, on full power, I only got around ten minutes working time, so it’s worth getting the version that comes with two batteries (or reusing batteries from other AS tools, such as the HSA 40 hedge trimmer or the RCA 20 Cordless Pressure Washer

Because the handle is large and the ergonomics are great, it was easy to manoeuvre this leaf blower. With the nozzle tip removed, it’s even lighter and easier to direct the air flow to where you need it. 

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Another thing I like about this blower is that it’s quiet when you need to be. Unlike the harsh noise of the Ryobi RY18BLCXA-125, the BGA 30 is about as pleasant as a leaf blower can be. Running at just 64dB on low power and topping out at a manageable 81dB on high, it’s not going to annoy the neighbours too much. 

The drawback of this blower is that it doesn’t reach the high air speeds of other, larger models. It’s ideally suited for small gardens, but those with larger spaces and more mess to deal with will need a more powerful blower.

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Should you buy it?

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You want a compact and relatively quiet leaf blower.

If the thought of a huge and heavy monster of a blower puts you off, get this one. 

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For all of it’s benefits, this small and highly portable blower lacks a bit of grunt. If you need to shift loads of leaves or work for long periods, the BGA 30 is not the right tool for you. 

Final Thoughts

Like most Stihl garden tools, the BGA 30 has a thoughtful and ergonomic design. Light enough to use for long periods of time and running on the small but mighty AS battery system, it favours good handling over huge amounts of airflow, making it a good choice for smaller spaces; those who have larger gardens may prefer a more powerful model from our guide to the best leaf blowers.

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How We Test

We test every leaf blower we review thoroughly over an extended period of time. We use standard tests to compare features properly. We’ll always tell you what we find. We never, ever, accept money to review a product.

Find out more about how we test in our ethics policy.

  • Tested with a variety of garden debris
  • We measure wind speed and air flow

FAQs

Which batteries does the Stihl BGA 30 use?

This leaf blower uses the AS system 10.8V batteries, compatible with a growing range of tools.

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Test Data

  Stihl BGA 30 Cordless Blower
Air speed 15cm (low) 6 m/s
Air speed 15cm (high) 15 m/s
Air volume 15cm (high) 216 m³/h

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Full Specs

  Stihl BGA 30 Cordless Blower Review
Manufacturer Stihl
Weight 1.7 KG
Release Date 2025
First Reviewed Date 03/03/2026
Model Number BGA 30
Accessories Nozzle
Leaf blower type Cordless
Speed settings Variable trigger
Max air speed 15 m/s
Adjustable length

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Exploring Underwater Creativity With a 3D Printed Dive Helmet and Floating Air Supply

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3D-Printed Dive Helmet Floating Air Supply
Maker Hyperspace Pirate has created a dive helmet using a 3D printer, tons of fiberglass, and a lot of ingenuity. They transformed an old diving concept into something that works, at least for shallow pool diving. This helmet is modeled like old surface-supplied diving gear. Air rushes in from above and exhaust leaves from below, keeping the diver’s head dry inside a little upside-down plastic bubble.



This project demands precise measurements, so Hyperspace Pirate originally sketched up the dimensions of the helmet on cardboard: 7.5 inches wide, 9.75 inches deep, and 11.25 inches high. Then Onshape software was used to generate a digital model of the object. It was divided into four separate components to accommodate the maker’s 3D printer, a Prusa MK3S, and manufactured with varying layer thicknesses to balance speed and strength. The printer used ABS filament, and after printing, the components were bonded together and encased in fiberglass soaked in epoxy for added strength. He had to be cautious about the sort of resin used because the other type tends to attack the ABS pieces.


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Three large transparent acrylic panes, one in the front and one on each side, provide visibility and are press-fitted into position and sealed with silicone caulk. The weight of the water at deep forces the windows in and closes them securely. A carry handle on top allows you to move the item about, and there are some useful small fittings for installing lighting or a camera.

3D-Printed Dive Helmet Floating Air Supply
Air enters through a small SAE fitting on the top of the helmet, which has a check valve to prevent air from flowing back in if the supply fails. Any extra air leaves at the back through a long, hollow PVC pipe, resulting in constant bubbles. The air supply is handled by a quiet oilless compressor, the MAC100Q type, which produces a consistent 40 liters per minute at up to 2 bar of pressure. This allows us to dive down to approximately 10 meters (33 feet) without running out of air. The rig is powered by a 12-volt, 35 amp-hour lead-acid battery connected to a 2 kilowatt pure sine wave inverter. It’s all mounted on a pool inner tube float, with a flat piece of plywood for stability and a handy diver-down flag.

3D-Printed Dive Helmet Floating Air Supply
Ballast weights, which are positioned on either side and held in place by a pair of large steel plates, work to keep the helmet underwater. We began with 30 pounds of weights, but after a few initial tests, we added an additional 10 pounds to achieve neutral buoyancy. A neoprene pad protects the neck against pressure points.

3D-Printed Dive Helmet Floating Air Supply
The helmet got a good workout in the pool, with dry runs ensuring proper fit and airflow, and underwater sessions allowing the builder to move around. We’ve had to be careful not to go too deep, partly because the bottom of the pool is a little uneven, but the airflow keeps it nice and cool and dry inside, preventing the windows from fogging or overheating. The compressor ran smoothly, and we were relieved that the helmet did not overheat. There was one peculiarity, however: the exhaust pipe would occasionally give out a small gurgling. It was a little unpleasant at the time, but it turned out to be harmless.

3D-Printed Dive Helmet Floating Air Supply
Safety has always been a key priority here, which is why the oilless compressor is a must-have. It means there is no risk of oil vapor or exhaust fumes entering the helmet. And just in case something goes wrong, we have a check valve to prevent the air pressure from decreasing quickly. Despite the fact that the helmet works extremely well for shallow water tasks, Hyperspace Pirate is quick to point out that this is still very much an experimental project, and it is not safe to use in open water or much deeper water without some serious modifications to make it waterproof, as well as a bit of backup air to be safe.
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NVIDIA- and Uber-backed Nuro is testing autonomous vehicles in Tokyo

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US self-driving startup Nuro, which is backed by the likes of NVIDIA, Toyota and Uber, has started testing its autonomous vehicles on Tokyo’s challenging streets, Bloomberg reported. The company, which plans to launch a robotaxi service with Uber and Lucid in San Francisco this year, will be testing a “handful” of vehicles in the city. Human safety drivers will be at the wheel, as is required by Japanese law.

Tokyo presents a challenge for autonomous vehicles, given its narrow, crowded streets and left side of the road driving. “Testing the capability of the autonomy system in such an interesting market with some international complexity really is a good pressure test of what the system is capable of,” said CEO Andrew Chapin. The company’s ultimate goal is to achieve Level 4 autonomy, which allows full self-driving under limited conditions.

Waymo is the other major robotaxi operator testing vehicles in Tokyo in collaboration with Japanese taxi operators Nihon Kotsu and the country’s leading taxi app, Go. It has been operating in the nation since April 2025 in collaboration with Toyota.

Nuro has yet to announce which operators or vehicle manufacturers it will be partnering with, but Chapin said it may not limit itself to autonomous rides. “A universal autonomy platform that can be extended to a lot of different applications and form factors is a bit different than the approach Waymo is taking,” he told Bloomberg. The company previously teamed with 7-Eleven on autonomous deliveries in Mountain View, California.

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Uber plans to have up to 100,000 autonomous vehicles including 20,000 robotaxis powered by Lucid and Nuro, with a rollout starting in 2027. It introduced its new vehicle design recently at CES 2026. Uber is also collaborating with Nissan and Wayve with the aim to introduce pilot cars in Tokyo by late 2026.

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Medtech giant Stryker offline after Iran-linked wiper malware attack

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Stryker

Update: Story updated with a statement from Stryker confirming they suffered a disruptive cyberattack.

Leading medical technology company Stryker has been hit by a wiper malware attack claimed by Handala, an Iranian-linked and pro-Palestinian hacktivist group.

The medtech giant manufactures a range of products, including surgical and neurotechnology equipment. With over 53,000 employees, Stryker is a Fortune 500 company that reported global sales of $22.6 billion in 2024.

Handala says they stole 50 terabytes of data before wiping tens of thousands of systems and servers across the company’s network, forcing Stryker to shut down in “an unprecedented blow.”

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“In this operation, over 200,000 systems, servers, and mobile devices have been wiped and 50 terabytes of critical data have been extracted,” the attackers said. “Stryker’s offices in 79 countries have been forced to shut down.”

Handala's Stryker statement
Handala’s Stryker statement (BleepingComputer)

This aligns with reports from people claiming to be Stryker employees from the United States, Ireland, Costa Rica, and Australia, who said their managed Windows and mobile devices were remotely wiped in the middle of the night. The attackers have also defaced the company’s Entra login page to display a Handala logo.

A Stryker employee told BleepingComputer the incident began early Wednesday morning, when devices enrolled in the company’s mobile device management system were remotely wiped. The employee said colleagues who had personal phones enrolled for work access also lost data after their devices were reset.

Staff were instructed to remove corporate management and applications from their personal devices, including the Intune Company Portal, Teams, and VPN clients.

Numerous employees also report that the attack disrupted access to internal services and applications, forcing some locations to revert to “pen and paper” workflows after systems became unavailable.

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As a result of the attack, Stryker is now working to restore their systems amid a global outage, as first reported by The Wall Street Journal.

“We are experiencing a severe, global disruption impacting all Stryker laptops and systems that connect to our network,” Stryker told employees in Cork, Ireland, according to local media.

“At this time, the root cause has not yet been identified. We are actively engaged with Microsoft and treating this a critical, enterprise-wide incident,” the company added in a message sent to employees in Asia.

Handala (also known as Handala Hack Team, Hatef, Hamsa) first surfaced in December 2023 as a hacktivist operation linked to Iran’s Ministry of Intelligence and Security (MOIS) that targets Israeli organizations with destructive malware designed to wipe Windows and Linux devices.

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They are also known for stealing sensitive data from victims’ compromised systems and publishing it on the group’s data leak portals.

Stryker confirms cyberattack

After publishing this story, Stryker filed a Form 8-K with the SEC, confirming that it suffered a cyberattack that impacted its entire Microsoft environment.

“On March 11, 2026, Stryker Corporation (‘we’ or the ‘Company’) identified a cybersecurity incident affecting certain information technology systems of the Company that has resulted in a global disruption to the Company’s Microsoft environment,” reads the 8K filing.

“Upon detection, the Company activated its cybersecurity response plan and launched an investigation internally with the support of external advisors and cybersecurity experts to assess and to contain the threat.

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“The Company has no indication of ransomware or malware and believes the incident is contained.”

Stryker says the incident will continue to disrupt its work environment, including access to network systems and business applications used in its operations, as it restores systems.

However, the company added that it doesn’t have a timeline for when everything will be restored.

Malware is getting smarter. The Red Report 2026 reveals how new threats use math to detect sandboxes and hide in plain sight.

Download our analysis of 1.1 million malicious samples to uncover the top 10 techniques and see if your security stack is blinded.

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Born as Wave in the Seattle area, Astound Broadband is merging with GFiber as new internet provider

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(Images via Astound, GFiber)

Stonepeak and Alphabet announced Wednesday that they have entered into an agreement to combine Astound Broadband and GFiber, creating an independent broadband internet provider and marking the latest shift for a telecom brand with deep roots in the Seattle region.

Under the terms of the deal, Stonepeak will hold a majority stake in the combined entity, while Google parent Alphabet will retain a significant minority interest. The new company will be led by the existing GFiber management team, the companies said in a news release.

In January, Bloomberg reported that Alphabet was in talks with Stonepeak’s Radiate Holdings — the parent company of Astound — to explore a joint venture involving its fiber assets.

For the Pacific Northwest tech corridor, the deal is the latest chapter for a business born in Kirkland, Wash., as Wave Broadband. Founded by Steve Weed, Wave grew into a dominant regional challenger to traditional cable giants.

The brand has undergone several identity shifts in recent years. After being bundled with RCN and Grande Communications under TPG ownership, the “Wave” moniker was officially retired in 2022 in favor of the unified Astound Broadband name.

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The transaction represents a consolidation of two major players in the high-speed internet market. Astound, which provides service in several major U.S. markets including Seattle, Chicago, and New York, was acquired by Stonepeak from TPG Capital in 2021 for $8.1 billion. The merger integrates those assets with GFiber’s established footprint in cities such as Austin, Atlanta, Nashville, and Salt Lake City, along with its recent expansion into Las Vegas.

“This is a milestone for the industry as we combine the strengths of two highly complementary organizations,” Stonepeak Senior Managing Director Cyrus Gentry said in a statement. “By joining Astound’s extensive network and customer base with GFiber’s technical leadership, we are creating a scaled platform uniquely positioned to deliver the next generation of high-speed connectivity.”

The combined entity will compete against national incumbents Comcast, Charter, and AT&T, as well as aggressive regional fiber providers like Ziply Fiber and 5G home internet offerings from T-Mobile and Verizon.

The deal — subject to customary closing conditions and regulatory approvals — is expected to close later this year.

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Editor’s note: Astound Business Solutions is presenting sponsor of the 2026 GeekWire Awards.

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Beavers Are Not Moose: Buc-ee’s Sues Competitor Over Cartoon Moose Branding

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from the oh-buc-off dept

Alright, I think it might be time for a wellness check on the people running Buc-ee’s.

I realize that these chain of gas and convenience stores has a strange cult following in the south. I won’t pretend to understand why that is, but whatever. Unfortunately, the company also appears to be run by a bunch of trademark bullying jackwagons. I’ve referred to Buc-ee’s as the Monster Energy of gas stations, because the company appears to think that trademark law allows it to own the concept of a cartoon animal mascot in any tangential industry. They have bullied and/or sued many, many companies under this premise. Because most of its victims are smaller companies, they have gotten a lot of settlements out of these bullying efforts.

But those settlements don’t make the bullying legitimate. Buc-ee’s views on what trademark law allows it to own and control are fantasy. They’re still out here doing their bullying thing, though, with the latest example being its decision to sue a company that runs a gas station called “Mickey’s”. I’ve embedded the suit below, but here is a sample of the claims in the filing made against the gas station chain.

Like the Buc-ee’s Marks, Defendant’s Logos incorporate a cartoon animal facing right with wide eyes and a smile, overlaying a round background…also uses red as a predominant color in its interior and exterior signage, as well as employee uniforms and anthropomorphic representations of its cartoon moose mascot…also uses red as a predominant color in its interior and exterior signage, as well as employee uniforms and anthropomorphic representations of its cartoon moose mascot.

Consumers are likely to perceive a connection or association as to the source, sponsorship, or affiliation of the parties’ products and services, when in fact none exists, given the similarity of the parties’ logos, trade channels, and consumer bases.

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And here, dear readers, is the very similar branding that the lawsuit references.

Once again, as with past Buc-ee’s trademark suits, the claims simply fall apart on inspection of the evidence. These logos are not similar. They don’t use the same overall color schemes. They feature easily distinguishable cartoon animals as mascot. A beaver is not a moose, which is a sentence I never thought I’ve have to type out on a keyboard. Likewise, a hexagon is not round, another thing I’d never thought I’d have to write. This is all very, very stupid, and not at all concerning from a customer confusion standpoint.

Despite that, the suit alleges that Mickey’s has “used” the Buc-ee’s logos to enrich themselves. It’s bonkers. In addition, Buc-ee’s has petitioned the USPTO to cancel the trademark registrations Mickey’s has for its branding.

Why is this company so beloved? They truly seem like craven bullies above all else. None of this is trademark infringement and I certainly hope the owners of Mickey’s are prepared to fight this fight. Because Buc-ee’s doesn’t somehow have a monopoly on cartoon character mascots. Not for its industry, never mind others.

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Filed Under: beaver, moose, trademark

Companies: buc-ee’s, mickey’s

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Keep Your Intuition Sharp While Using AI for Coding

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This article is crossposted from IEEE Spectrum’s careers newsletter. Sign up now to get insider tips, expert advice, and practical strategies, written in partnership with tech career development company Parsity and delivered to your inbox for free!

How to Keep Your Engineering Skills Sharp in an AI World

Engineers today are caught in a strange new reality. We’re expected to move faster than ever using AI tools for coding, analysis, documentation, and design. At the same time, there’s a growing worry in the background: If the AI is doing the work, what happens to my skills?

That concern isn’t just philosophical. Research from Anthropic, the company behind Claude, has suggested that heavy AI assistance can interfere with human learning—especially for more junior software engineers. When a tool fills in the gaps too quickly, you may deliver working output without ever building a strong mental model of what’s happening underneath.

More experienced engineers often feel a different version of this anxiety: a fear that they might slowly lose the hard-earned intuition that made them effective in the first place.

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In some ways, this isn’t new. We’ve always borrowed solutions from textbooks, colleagues, forums, and code snippets from strangers on the internet. The difference now is speed and scale. AI can generate pages of plausible solutions in seconds. It’s never been easier to produce work you don’t fully understand.

I recently felt this firsthand when I joined a new team and had to work in a codebase and language I’d never used before. With AI tools, I was able to become productive almost immediately. I could describe a small change I wanted, get back something that matched the existing patterns, and ship improvements within days. That kind of ramp-up speed is incredible and, increasingly, expected.

But I also noticed how easy it would have been to stop at “it works.”

Instead, I made a conscious decision to use AI not just to generate solutions, but to deepen my understanding. After getting a working change, I’d ask the AI to walk me through the code step by step. Why was this pattern used? What would break if I removed this abstraction? Is this idiomatic for this language, or just one possible approach?

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The shift from generation to interrogation made a massive difference.

One of the most powerful techniques I used was explaining things back in my own words. I’d summarize how I thought a part of the system worked or how this language handled certain concepts, then ask the AI to point out gaps or mistakes. That process forced me to form my own mental models rather than just recognizing patterns. Over time, I started to build intuition for the language’s quirks, common pitfalls, and design style. This kind of understanding helps you debug and design, not just copy and paste.

This is the core mindset shift engineers need in the AI era: Use AI to accelerate learning, not to replace thinking.

The worst way to use these tools is also the easiest: prompt, accept, ship, repeat. That path leads to shallow knowledge and growing dependence. The better path is slightly slower but more durable. Let AI help you move quickly, but always come back and ask, Do I understand what I just built? If not, use the same tool to help you understand it.

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AI can absolutely make us faster. Used well, it can also make us better at our jobs. The engineers who stay sharp won’t be the ones who avoid AI, they’ll be the ones who turn it into a collaborator in their own learning.

—Brian

When war strikes, critical power infrastructure is often hit. Engineers in Ukraine have risked their lives to keep electricity flowing, and some have been hurt or killed in the dangerous wartime conditions. One such engineer, Oleksiy Brecht, died on the job in January. “Brecht’s life and death are a window into the realities of thousands of Ukrainian engineers who face conditions beyond what most engineers could imagine,” writes IEEE Spectrum contributing editor Peter Fairley.

Read more here.

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The semiconductor industry needs more engineers to build the chips that power our daily lives. To help expand the talent pool, the industry is testing new approaches, including training software engineers to design hardware with the help of AI tools. All engineers will still need to have an understanding of the fundamentals—but could computer science students soon apply their coding skills to help design hardware?

Read more here.

Effective writing and communication are among the most important skills for engineers looking to advance their careers. Though often labeled a “soft skill,” clear communication is essential in both academia and industry. IEEE is now offering a course covering key writing skills, ethical use of generative AI, publishing strategies, and more.

Read more here.

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professional AI SEO tools from $39/month

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TL;DR

Moz Pro now includes AI-powered keyword suggestions, an AI Visibility feature in open beta, and the industry-standard Domain Authority metric, all starting at $39/month on annual billing. A 7-day free trial is available on Standard and Medium plans, and a free Moz Community account gives permanent access to limited versions of Keyword Explorer and Link Explorer at no cost. In a market where most SEO platforms charge $100+/month before you see any data, Moz Pro is the most affordable way to bring AI into your SEO workflow.

Disclosure: This article contains affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you. This helps support our content. All opinions expressed are our own.

Something fundamental changed in SEO this year, and most businesses haven’t caught up yet. Google’s AI Mode is now generating answers from sources that don’t even appear in the traditional top 10 results. Moz’s own research across nearly 40,000 queries found that 88% of AI Mode citations come from URLs that aren’t ranking in the organic SERP for the same query. The old playbook of ranking for a head term and collecting the traffic is no longer the whole game. Topic authority, content structure, off-site visibility, and brand presence across the web now determine whether your business shows up when AI assembles its answers.

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For anyone trying to navigate this shift, the tooling question gets uncomfortable fast. The major SEO platforms run between $100 and $250 a month, and most of them lock their newest AI features behind mid-tier plans that cost even more. Ahrefs Lite starts at $99/month. Semrush Pro starts at $139.95/month. If you’re a freelancer, a small team, or a business that knows it needs professional SEO data but can’t justify enterprise pricing, those numbers create a gap between free tools that lack depth and paid platforms that assume a corporate budget.

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Moz Pro fills that gap, and in 2026, it’s doing it with AI. Starting at $39 per month on annual billing, it’s the lowest entry price among the three major platforms, and it now includes AI-powered keyword suggestions on every plan, an AI Visibility feature currently in open beta, and the same Domain Authority metric that the entire marketing industry already speaks fluently. Start your free trial at moz.com

What Moz’s AI features actually do (and why they matter right now)

Moz has been in the SEO business since 2004, longer than Ahrefs (2011) and Semrush (2008). That longevity produced Domain Authority, the 1-100 score predicting how likely a domain is to rank in Google results. DA is used in agency reports, PR tools like Cision, journalist outreach platforms, and client pitches across the industry. When someone says “our DA is 52,” everyone in marketing knows exactly what that means. And Moz Pro is the only platform that calculates it natively.

But the more interesting story in 2026 is what Moz is building on top of that foundation. Keyword Explorer, the platform’s centerpiece tool, now includes AI-powered keyword suggestions that go beyond simple stem matching. Instead of generating variations of the word you typed in, the AI pulls from semantic relationships and actual search behavior patterns to surface keyword ideas you wouldn’t find through traditional methods. It also includes a Priority score that combines search volume, keyword difficulty, and organic click-through rate into a single number, so instead of toggling between three data columns and doing mental math, you get a clear recommendation of which keywords are worth targeting right now.

Then there’s the AI Visibility feature, currently in open beta. This is Moz’s response to the measurement problem that the entire industry is grappling with: if AI-generated answers are pulling citations from sources beyond the traditional top 10, how do you know whether your brand is being mentioned? The setup is simple. Enter your brand name, add related terms, input competitors, and Moz AI generates prompts based on queries users are actually asking about your brand. You get a dashboard showing citation frequency, competitive positioning, and visibility trends across generative search results.

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Brand Authority rounds out the AI-adjacent features. It’s a metric that scores your brand’s overall search presence, not just backlinks, but how often your brand appears in search results relative to competitors. For businesses that care about visibility beyond traditional keyword rankings, this adds a dimension that rank tracking alone can’t capture.

These aren’t cosmetic additions. When Google’s AI Mode is assembling answers from YouTube, Reddit, LinkedIn, and niche authority sites (and Moz’s own research confirms that it is), the tools that help you understand and optimize for that broader landscape are the ones worth paying for.

The full toolkit and what it costs

AI features aside, Moz Pro earns its subscription through how it connects its tools into a workflow that makes sense for people managing SEO alongside other marketing responsibilities. Site Crawl runs automated weekly audits, flagging broken links, duplicate content, missing meta tags, and crawlability issues, all severity-ranked so you fix the high-impact problems first instead of drowning in a list of 400 warnings. Link Explorer provides backlink analysis using an index of approximately 45 trillion links, and every link gets a Spam Score to help you identify toxic backlinks. The Link Intersect tool shows which domains link to your competitors but not to you, giving you a ready-made prospecting list. Rank tracking updates weekly with mobile and desktop segmentation and local search tracking.

Moz Pro keeps its pricing transparent across four plans, all with a 20% discount on annual billing. The Starter plan at $49/month ($39/month annually) covers 1 campaign, 50 tracked keywords, and 20,000 pages crawled. For a single website that needs professional keyword research and basic rank tracking, this is the most affordable entry point in the all-in-one SEO market. The Standard plan at $99/month ($79/month annually) jumps to 3 campaigns, 300 tracked keywords, and 400,000 pages crawled. This is where most users land, and it’s also one of two plans eligible for the 7-day free trial. The Medium plan at $179/month ($143/month annually) scales to 10 campaigns and 1,500 tracked keywords, and is the second plan eligible for the free trial. The Large plan at $299/month ($239/month annually) maxes out at 25 campaigns and 3,000 tracked keywords for agencies and large in-house teams.

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For comparison, Ahrefs Lite starts at $99/month with no free trial at all. Semrush Pro starts at $139.95/month with a 7-day trial on that single plan. Moz undercuts both on price and offers a more flexible entry path. For a full breakdown of how these platforms compare, Tekpon’s Moz Pro review and Moz Pro pricing comparison cover the details.

How to get the best deal right now

Moz gives you two free entry points, which is more than most competitors offer. The 7-day free trial provides full access to either the Standard or Medium plan. Credit card required to start, but you can cancel at any time during the trial and keep access for the remaining days. Seven days is enough to run a full site audit, pull keyword research for a content plan, test the AI-powered keyword suggestions, check your AI Visibility dashboard, analyze your backlink profile, and set up rank tracking. You can build an entire SEO action plan before paying a dollar.

The free Moz Community account is permanent, no trial period, no credit card. It gives limited access to MozBar (the Chrome extension that overlays DA and PA on any webpage), Keyword Explorer (10 queries per month), and Link Explorer (10 queries per month). For someone who only needs occasional DA checks or quick keyword lookups, this may be all you need.

The optimal strategy is to start the 7-day free trial on the Standard plan ($79/month annual). Test the AI features, run your audits, pull your keyword research. If the data proves useful (and for most sites doing any meaningful SEO work, it will), lock in the annual rate for a 20% savings. Standard drops to $79/month, saving $240 over the year. Medium drops to $143/month, saving $432. No promo codes needed. Registered 501(c)(3) nonprofits can access a dedicated discount page directly from Moz. See all plans at moz.com

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Moz Pro Standard at $79/month (annual) includes 3 campaigns, 300 tracked keywords, AI-powered keyword suggestions, AI Visibility in beta, and a full site audit engine, at less than half the price of comparable Ahrefs and Semrush plans. Start your free trial at moz.com

The search landscape in 2026 rewards brands that show up across the entire ecosystem, not just in the ten blue links. Moz Pro is one of the few platforms that’s building tools for that reality while keeping the price accessible enough that you don’t need an enterprise budget to use them. The AI features are already live. The free trial is already available. The only cost of waiting is the visibility you’re not tracking yet.

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Manufact raises $6.3M as MCP becomes the ‘USB-C for AI’ powering ChatGPT and Claude apps

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For decades, software companies designed their products for a single type of customer: a human being staring at a screen. Every button, menu, and dashboard existed to translate a person’s intention into a machine’s action. But a small startup based in San Francisco and Zurich believes that era is ending — and that the future belongs to companies that build software not for people, but for the artificial intelligence agents that increasingly act on their behalf.

Manufact, a three-person company that emerged from Y Combinator’s Summer 2025 batch, announced in February that it raised $6.3 million in seed funding led by Peak XV, the venture capital firm formerly known as Sequoia Capital India and Southeast Asia, which now manages more than $10 billion in assets. Liquid 2 Ventures, Ritual Capital, Pioneer Fund, and Y Combinator also participated in the round, alongside angel investors including the co-founder and chief operating officer of Supabase.

The company’s thesis is deceptively simple and potentially enormous: as AI agents take over more of the work that humans perform inside software applications — filing expense reports, managing customer support tickets, writing code, booking travel — every software product on earth will need a new kind of interface designed specifically for those agents. Manufact is building the open-source tools and cloud infrastructure to make that transition possible.

“Software products are already being accessed by and will be accessed mainly by AI agents, or by users through chat interfaces,” Luigi Pederzani, co-founder and co-CEO of Manufact, said in an interview with VentureBeat. “That’s our bet. That’s our thesis. And that’s what we are really rooting our company on.”

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How Anthropic’s Model Context Protocol became the universal standard for AI agents

To understand Manufact, you first have to understand the technology it is built on: the Model Context Protocol, or MCP, an open standard introduced by Anthropic in late 2024 that has rapidly become the dominant way for AI agents to communicate with external software tools and data sources.

Before MCP, connecting an AI agent to a company’s software required custom integration work for every single tool — a bespoke connector for Slack, another for Salesforce, another for a database. It was tedious, expensive, and fragile. MCP standardized this process into a single protocol, functioning as what CIO magazine recently called “the USB-C of AI” — a universal connector that lets any AI model plug into any software system through a single, consistent interface.

The adoption has been explosive. In December 2025, Anthropic donated MCP to the Linux Foundation’s new Agentic AI Foundation, co-founded with Block and OpenAI, with support from Google, Microsoft, Amazon Web Services, and Cloudflare. More than 10,000 active public MCP servers now operate across the ecosystem. ChatGPT, Cursor, Google Gemini, Microsoft Copilot, and Visual Studio Code all support the protocol. Enterprise-grade deployment infrastructure exists from AWS, Cloudflare, Google Cloud, and Microsoft Azure. An estimated 7 million downloads of MCP servers occur every month.

“Great protocols are as good as their adoption,” Pederzani said, drawing a comparison to the mobile revolution. “We saw the same transition with mobile, right? In the beginning, companies were just creating a pretty simple mobile app. Who would have bought a hotel or a flight or used a bank account from a mobile app? But as time passed, the web became mobile first. What we think is that software products will be MCP first, or chat first.”

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The stakes are high. The global AI agents market reached $7.84 billion in 2025 and is projected to surge to $52.62 billion by 2030, according to industry analysts. The MCP Dev Summit, the largest conference dedicated to the protocol, takes place April 2–3 in New York City under the Linux Foundation’s banner, with speakers from Docker, Workato, and major cloud providers — and Manufact will be among the companies presenting.

Two Italian founders, a Zurich co-working space, and an open-source library that went viral

Manufact’s origin story reads like a case study in the power of open-source communities to validate a startup idea before a single dollar of venture capital is raised.

Pietro Zullo and Luigi Pederzani, both originally from Italy, met at a co-working space in Zurich — the same space that produced Browser Use, Bloom, and other startups that went through YC in previous batches. Zullo was studying at ETH Zurich; Pederzani was working at Morgen, an ETH spin-off AI startup used by teams at Spotify, GitHub, and Linear, after leading a 12-engineer team at Accenture Switzerland. Both were winding down previous projects in early 2025 when MCP launched.

“We both wrote agents in the past, and it was such a mess to write the tools, the integrations,” Zullo recalled. “When MCP came out, it looked like the perfect fit for what we were trying to do. But only Cursor, Claude Code, a few closed-source applications allowed you to actually use the protocol. I don’t think I’m going to do groceries or browse the internet or check my emails from Cursor — it’s like, not the right code, right? So we wrote an open-source library to basically do what you could do in Cursor with MCP servers, but on your own machine, on your own application, in your own terms.”

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They called the library mcp-use, with a slogan that resonated across the developer community: “Connect any MCP to any LLM in six lines of code.” The repository attracted 2,000 to 2,500 GitHub stars within weeks. Today, the SDK has surpassed 5 million downloads and 9,000 GitHub stars. Organizations including NASA, Nvidia, and SAP use the library, and Manufact claims that 20 percent of the US 500 have experimented with it.

“The amount of power that you can put in six lines of code was really staggering,” Zullo said. The pair applied to Y Combinator on the day of the deadline. “We were super spontaneous because we had this open-source vibe and just enjoyed the process. We had so much energy from the community that was lifting us up, and we knew it was going to be fine.”

Inside Manufact’s plan to become the ‘Vercel for MCP’ — from SDK to cloud in 60 seconds

Manufact’s strategy borrows directly from the playbook that turned Vercel into a multi-billion-dollar company by providing hosting and developer tools for front-end web applications. The analogy is deliberate: just as Vercel made it trivially easy to deploy a Next.js app, Manufact wants to make it trivially easy to build, test, and deploy the MCP servers and MCP apps that AI agents need to interact with software.

The company offers three core products. First, the open-source mcp-use SDK, available in both Python and TypeScript, lets developers spin up a fully functional AI agent connected to MCP tools in as few as six lines of code. It supports any large language model, including local models, and has integrations with LangChain and other popular frameworks. Second, a built-in inspector and testing suite allows developers to visually debug their MCP servers in a browser, view raw JSON-RPC traffic, and test tool execution in a sandbox — without connecting to a live AI agent. Third, the Manufact Cloud platform handles deployment, scaling, authentication, access control, and observability, allowing teams to go from a GitHub push to a production MCP server in under 60 seconds.

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“As software becomes more agentic, the hard part isn’t the model anymore — it’s everything around it,” Zullo said. “We started Manufact because developers were spending too much time on plumbing instead of building and shipping their products.”

The company has also moved aggressively into MCP apps, a newer extension of the protocol that allows developers to render interactive user interface components — React widgets, data visualizations, input forms — directly inside chat clients like ChatGPT and Claude. Manufact’s SDK lets a developer scaffold an MCP app with a single terminal command, edit React widgets, and deploy to ChatGPT in under a minute. This positions the company at the center of a potentially massive new distribution channel: ChatGPT alone has more than 800 million users.

5 million downloads, zero revenue, and a crowded field of cloud giants

Every open-source company faces the same fundamental tension: the community that makes the project valuable is not the same thing as a paying customer base. Manufact has been candid about this challenge.

Pederzani said the company made a deliberate decision after Y Combinator to focus entirely on the open-source product and community, rather than rushing to monetize. “A lot of open-source projects jump immediately on the monetization part and kind of betray the community,” he said. While NASA, Nvidia, and other prominent organizations use the SDK, Pederzani acknowledged they are not paying customers. Manufact’s target is to reach $2 million to $3 million in annual recurring revenue by the end of 2026, which would position it for a Series A fundraise.

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The competitive landscape is crowding fast. AWS, Cloudflare, Vercel, and Docker have all launched MCP hosting features. But Manufact’s founders argue they sit in a complementary position relative to the model providers. “Anthropic and OpenAI are betting that their own chat products — Claude and ChatGPT — will become the primary interfaces through which people access all software,” Pederzani said. “If that bet plays out, we will serve these systems. That’s going to be massive.”

Why software companies without MCP servers risk becoming “dumb databases” for AI agents

Behind Manufact’s optimism lies a darker observation about the software industry that gives their pitch urgency. Pederzani argued that companies that fail to make their products accessible to AI agents risk being reduced to “systems of record” — dumb databases that agents query but that no longer own the user experience or the customer relationship.

“Now we have customers that come to us and say that their customers are choosing to adopt their product over a competitor because they offer an MCP server,” Pederzani said. “At the same time, there is a threat here that could put companies to become just systems of records. And this is really something that a lot of companies are scared of.”

In late February, Manufact co-hosted what it called the largest MCP apps hackathon to date at Y Combinator’s headquarters in San Francisco. The event drew 650 applications and 300 builders. OpenAI, Cloudflare, and Anthropic all sponsored it. Perhaps the most telling detail: eight employees from Anthropic attended — more people than Manufact’s own three-person team. The model providers, it appears, view Manufact as an ally rather than a threat.

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Three employees, $6.3 million, and the ambition to capture a share of every AI tool call on Earth

For all its momentum, Manufact faces significant headwinds. The company has just three employees and has not yet demonstrated a scalable revenue model. Its most high-profile users are not paying customers. The $6.3 million seed round provides limited runway in an industry where infrastructure companies often require substantial capital to reach profitability. And the cloud providers that have launched MCP hosting features already own the customer relationships and billing infrastructure that enterprise buyers rely on.

But when asked what success looks like in two years, both founders pointed to a single metric: the percentage of global AI tool calls that flow through their infrastructure. “Our metric is the global tool calls or servers that run on Manufact — how many tool calls are passing through Manufact, made by agents,” Pederzani said. “Like Stripe is doing for the global GDP. We’re going to win if we can get a great number for it.”

The Stripe analogy is ambitious — Stripe processes hundreds of billions of dollars annually and is valued at roughly $90 billion — but it captures the scope of what Manufact’s founders believe is at stake. If MCP becomes the universal standard through which AI agents interact with all software, the company that provides the infrastructure for building and deploying MCP servers could occupy a position of outsized influence.

“In the end, what matters is to make something agents want,” Zullo said, riffing on Y Combinator’s famous dictum to “make something people want.” “What we’re focusing on and what we’re building is to help this transition of building for agents instead of building for humans.”

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We Just Got Our First Look Ever At The B-21 Raider Performing This Risky Maneuver

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The B-21 Raider is a stealth bomber developed by Northrop Grumman. It isn’t yet in active duty but, as of February 2026, is scheduled to enter service in 2027. In order to make that happen, Air & Space Forces Magazine reports an enormous investment of $4.5 billion dollars was committed by Congress in order to speed up to process of its development. There’s tremendous faith in the U.S. Air Force, then, that the aircraft’s going to be a huge asset. True enough, several factors make the B-2 Raider stealth bomber special compared to other jets, and now the world has got its first look at one of the test models performing a very risky maneuver: Approaching for midair refueling.

This image, captured by X’s @minor_triad, shows the sleek, enigmatic B-2 refueling through connection to a KC-135R Stratotanker:

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This was one of the very first public sightings of the Air Force’s formidable new asset, and a spokesperson for the military branch moved quickly to address all the speculation and confirm the identities of the two aircraft. In a statement provided to Defense One on March 11, the day after images were posted, they noted that “a test event involving a close-proximity flight” took place between a B-21 and a KC-135R. Furthermore, it was just one flight in a series of maneuvers, tests, and trials that are intended “to validate the B-21’s capabilities and operational readiness.” The specific tanker in question, according to The War Zone, is a veteran of midair refueling flight tests, operating from Edwards Air Force Base in southern California. If the B-21 is to have a long service life ahead of it (and the significant investment in it suggests that’s the intent), it’s critical to know that it can perform these sorts of risky midair maneuvers. 

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The great importance, and potential risks, of mid-air refueling

The Air Force highlighted that the incredibly close proximity of the two aircraft was a key element of this particular test flight. Though midair refueling is the primary purpose of a KC-135R, that doesn’t detract from the fact that it’s one of aviation’s most dangerous maneuvers, and confidence and experience is crucial. As the Hill Aerospace Museum emphasizes, there’s an enormous size disparity between tankers built for capacity and a fighter jet, and they have to be close enough throughout for the connection to be established and continue while the fuel is transferred. It’s a feat that demands enormous skill, and there may be adverse weather conditions or other environmental factors to also account for.  

Nonetheless, it’s vital for some bombers and other aircraft to be able to be refueled in this way, and that’s why the B-2 engaged in a flight exercise that brought it so very close to a KC-135R. The operation must be perfected, and adapted to the capabilities of the tanker and the unique physics of each aircraft in need of refueling. Depending on where a bomber is operating, the mission it’s engaged in, and other factors, it may well not have the luxury of anywhere to land to refuel conventionally, and operations would be sorely limited in terms of scope without this capacity. This is why, while commercial planes don’t refuel in the sky, it’s generally important that military aircraft like bombers can. 

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