Brazil nuts are nearly impossible to farm, but White Lion Foods has cracked the challenge
The fitness and health industry has been growing rapidly around the world, including in Singapore. Alongside this shift, consumers are increasingly seeking out nutrient-dense foods that can support healthier lifestyles.
Among the most nutrient-dense foods on the planet is the Brazil nut, widely recognised as the richest natural dietary source of selenium.
Despite its nutritional benefits, however, producing Brazil nuts is far from straightforward. Unlike most nuts, they are not cultivated on plantations but are wild-harvested from trees deep within the Amazon rainforest.
Even when producers manage to source them, most Brazil nuts are sold either raw or coated in chocolate. This is because seasoning them has historically been difficult—the nut’s natural structure prevents flavours from sticking well.
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But Singapore-based Truly Nuts! has taken on that challenge. In 2024, it launched what it claims to be the world’s first savoury-flavoured Brazil nuts to local supermarkets.
Behind the brand is Singapore-headquartered agri-tech company White Lion Foods, which sources and processes Brazil nuts directly in the Amazon rainforest. The company operates two factories there—nearly 18,000 kilometres from the city-state—that can process up to one billion Brazil nuts each year.
We spoke with Gareth Lloyd, 48 and Greg Vickers, 46, the co-founders behind the business, to learn more about their entrepreneurial journey and how they managed to turn a nut that’s nearly impossible to farm into a global business.
They went from DJ tours to farming crops
Gareth and Greg’s path into the food industry was far from conventional.
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(Left to Right): Gareth Lloyd and Greg Vickers./ Image Credit: White Lion Foods
They first met during university in the United Kingdom and spent years working as electronic music DJs, performing across more than 15 countries and touring extensively throughout Latin America.
It was during these travels that they became familiar with the region’s agricultural exports. Countries like Peru were producing high-quality foods, such as avocados and blueberries, that were increasingly appearing in global supermarkets.
When Gareth moved to Singapore in 2012, he noticed many of these products were starting to be stocked locally, sparking the idea that other lesser-known exports could also find a market.
And thus, White Lion Foods was born. That same year, Gareth roped in Greg, who had been living in Brazil since 2010, and the duo invested about £60,000 each (about S$102,000 each) to start the Singapore-based agri-tech venture.
Andean purple garlic./ Image Credit: White Lion Foods
They first chose to focus on purple garlic. After extensive research, the duo discovered that these varieties were rare outside Peru, prompting them to concentrate on harvesting, processing, and exporting this unique crop grown high in the Andean mountains.
Over time, their business expanded globally, supplying purple garlic to markets “around the world,” and today, White Lion Foods claims to be the number one exporter of Andean purple garlic.
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It was a milestone for the business, but focusing solely on Peruvian garlic soon revealed a major challenge.
We were basically investing all year, and the garlic harvest would come around Sept. We’d sell until Dec, and then we had no revenue for the rest of the year.
Gareth Lloyd
In other words, the company had year-round operating costs but only a few months of income.
To solve the seasonal revenue problem, the founders began experimenting with other crops that could complement the garlic harvest cycle.
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Over the next few years, they experimented with a variety of crops—potatoes, onions, tomatoes, and even raisins—while exploring different supply chains. Many of these ventures, however, ended up as costly lessons.
The Brazil nut fruit, also called a pod, typically contains 10 to 25 individual nuts./ Image Credit: White Lion Foods
Eventually, in 2016, the duo discovered Brazil nuts.
Unlike purple garlic, Brazil nuts are harvested between Jan and May, creating a complementary revenue cycle. “We suddenly had this brilliant cycle,” Gareth said. “Brazil nuts collected during Q1 and Q2, and garlic in Q4.”
Hence, the founders decided to focus entirely on these two products: garlic and Brazil nuts, which are now known to be their signature offerings.
An “unusual” nut
The Brazil nut tree often tower over 50m in height and is a highly protected species of the Amazon./ Image Credit: White Lion Foods
But harvesting Brazil nuts came with its own set of challenges.
They are unusual when compared to most other nuts found in supermarkets. Attempts to farm them commercially have failed, making their production entirely dependent on natural, wild ecosystems deep within the Amazon rainforest.
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The Brazil nut tree itself can live for hundreds of years, producing large, coconut-like fruits that fall naturally to the forest floor when ripe during the rainy season. Local collectors, many from communities living in Amazon regions, gather the fallen fruits, crack them open, and transport the in-shell nuts back to processing facilities—it is largely a manual process.
As such, alongside the factory it had established in the Peruvian Amazon for purple garlic, White Lion Foods built another facility deep in the Brazilian Amazon in 2016 to manage Brazil nut processing, hiring a workforce capable of handling the labour-intensive work.
Currently, the company employs more than 10,000 local and indigenous harvesters to collect the fallen fruits, along with over 3,000 staff across both its factories. Gareth claimed that his workers are paid more than 50% higher than the regional market rate because he believes in supporting the local communities.
Brazil nuts are collected and processed mostly by hand, and shipped in bulk to across the world./ Image Credit: White Lion Foods
At White Lion Foods’ factories, the Brazil nuts are carefully cleaned and dried in controlled environments until their moisture content drops to around 2–3%, ensuring optimal quality and long shelf life.
The nuts are then sorted into different sizes and packed before being exported to retailers and supermarkets such as Aldi and Hyundai department stores under white-label arrangements.
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Today, Gareth shared that White Lion Foods controls roughly 16% of the global Brazil nut market. The company also processes both Brazil nuts and purple garlic for partners and retailers across more than 45 countries.
Creating their own consumer brand
After years of supplying Brazil nuts as a white-label manufacturer, the founders decided to create their own consumer brand, with a focus on highlighting the Brazil nut itself.
For decades, these nuts had been sold mostly raw or coated in chocolate, so the duo set out to develop a way to introduce new flavours, particularly savoury ones, that the market had never seen before.
Truly Nuts! offers raw Brazil nuts that can be enjoyed on their own or in various flavours with or without other nuts./ Image Credit: White Lion Foods, Vulcan Post
But savoury seasoning was difficult to apply because of the natural structure of Brazil nuts, which prevented flavours from sticking well.
After months of trial and error—and collaboration with confectionery flavouring experts in the UK—the company finally developed a process that allows savoury seasonings to adhere properly, unlocking a whole new way to enjoy this nutrient-dense superfood.
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That led to the launch of Truly Nuts! in the UK in December 2023 through British travel retailer WHSmith’s outlets across the country and e-commerce platform, Amazon.
The brand started out with four Brazil nut flavours, including chilli, smoked, and chocolate variants.
White Lion Foods manages the entire Brazil nut journey—from harvesting the nuts off the forest floor to packing them for retail shelves./ Image Credit: White Lion Foods
Since March 2024, White Lion Foods begun selling Truly Nuts! products in Singapore. Its products are now stocked in retailers such as FairPrice, Cold Storage, and Guardian, with a 120g bag of Brazil nuts starting from S$8.50.
“The Brazil nut was such an undermarketed nut,” Gareth said. “People don’t know about it, they don’t know about the health benefits, and they don’t know that it supports the Amazon.”
Singapore was chosen as one of the brand’s early markets partly because of its growing appetite for healthier snacks. Moreover, that lack of awareness is precisely what the brand hopes to change.
That said, the brand has also had to adjust some flavours to suit Asian taste preferences. Local consumers, Gareth noted, tend to prefer slightly lower salt levels but stronger flavour profiles in certain variants.
And of course, maintaining product quality has also led to tradeoffs, which the duo is willing to make.
Chocolate-coated nuts, for instance, are sensitive to heat—especially in tropical climates like Singapore. Instead of using stabilising chemicals often found in confectionery products, Gareth shared that the company transports its chocolate variants in refrigerated conditions to prevent melting.
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While this incurs additional logistics costs, he believes it is necessary to keep the products free from additives.
Targeted expansion through travel retail
As White Lion Food and its Truly Nuts! brand grows, the company expects its facilities to process more than one billion Brazil nuts this year—equivalent to roughly 3,500 tonnes.
Revenue from its Brazil nut segment alone is projected to reach between US$40 million and US$45 million, with about US$2 million coming from Truly Nuts!. Gareth envisions White Lion Foods expanding to supply a third of the world’s Brazil nuts in the future.
Considering the brand is still relatively young, Gareth sees this as just the beginning. Rather than expanding into new countries all at once, the company plans to grow through travel retail first.
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(Left): Some members of the White Lion Foods team behind Truly Nuts!; (Right): Truly Nuts! is expanding through travel retailers like WHSmith./ Image Credit: White Lion Foods
It might sound surprising, but his reasoning is simple: airports give the brand direct access to international travellers, helping build awareness and demand before moving into broader retail markets.
By May, Truly Nuts! aims to go live in about 80 more WHSmith airport outlets across the globe, including Europe and Singapore.
The company is also developing new product lines, with Brazil nut butter seen as having particularly high potential.
Reflecting on the company’s unconventional journey—from DJ tours to running processing facilities in the Amazon—Gareth says entrepreneurship rarely follows a linear path.
“You’ve just got to get going with it,” he said. “As I like to say, you should build the plane while you’re flying.”
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Learn more about Truly Nuts! here and White Lion Foods here.
Read more stories we’ve written on Singaporean businesses here.
The iRestore Elite Helmet + Battery is on sale, from March 15 through March 31, dropping to $1,879 ($419 off). Considering the helmet alone retails for $1,899, this deal scores you a rechargeable battery at no extra cost.
The additional battery makes the treatments far more convenient. Instead of being tethered to a wall outlet, you can move around during sessions. A single charge lasts roughly two weeks of daily 12-minute treatments, so you won’t even need to recharge often.
IRestore Elite Helmet + Battery for $1,879 ($419 off)
iRestore
Elite Helmet + Battery
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IRestore Elite combines LEDs with its proprietary laser diodes that operate in the 655 to 680 nanometer range; the combination is designed to penetrate deeper than standard red light therapy, while the LEDs help distribute the light evenly across the scalp for maximum efficacy. Treatments take just 12 minutes a day, but like most routines, consistency is crucial. Fortunately, the included storage case makes it easy to keep up the habit even when you’re traveling.
WIRED reviewer Julia Forbes spent 16 weeks testing the iRestore Elite on both herself and her husband, who are dealing with different degrees of hair thinning and loss. Within two weeks of consistent use—alongside iRestore’s shampoo, conditioner, supplements, and serum—her husband started noticing baby hairs sprout along his receding hairline and more fullness at the crown. Forbes discovered that the treatments help prevent eczema flare-ups on her scalp.
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Simple electrical tasks are among the many home improvement projects you can try doing yourself without professional help. While just about any DIYer can change out electrical sockets and light switches, and many can install a new ceiling fan or replace a garbage disposal, it’s important to have the right tools for the job.
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There are easy-to-use electrical tools that can test for the presence of voltage, ensure wiring is connected to new outlets correctly, and measure temperatures without contact to check components for overheating. In addition, using good-quality hand tools makes the work easier and helps deliver professional-level results.
A word to the wise, however: Licensed electricians undergo extensive training to ensure their safety while they’re working on energized lines. That is, of course, because of the inherent risks involved working with electricity; it’s important to recognize and avoid the worst mistakes you can make when doing electrical work. However, as long as you keep safety in mind, anyone can easily use some of the electrical tools Home Depot has on offer to perform basic DIY electrical tasks.
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A non-contact voltage tester
While a multimeter is handy to have around the home and garage for general use and testing purposes, a non-contact voltage tester can identify energized circuits without getting too close. One highly-rated example from Home Depot is the Klein Tools NCVT3P priced at $29.97, although the big-box retailer carries several versions from Klein and other brands.
The Klein NCVT3P is a digital dual-range non-contact voltage tester with an integrated LED flashlight that detects the presence of alternating current (AC) ranging from either 12 to 1,000 volts or 70 to 1,000 volts. It also comes with a pocket clip to keep it readily available either on your person or in tool bag, automatically powers off when inactive to save its battery, features drop protection from up to 6.6 feet, and has an IP67 intrusion rating against dust and water.
The NCVT3P’s user-selectable dual ranges allow it to detect power in standard-voltage electrical wiring found in homes and buildings as well as low-voltage applications such as landscape lighting and irrigation systems. Positively detecting voltage in a circuit provides for a safer work environment, making this device an absolute must for anyone doing electrical work themselves.
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Users have the option to use the NCVT3P with the flashlight and audible alarm on or off while testing for voltage. They can also choose to use the lower-range voltage setting to provide more sensitivity when testing for higher voltages. The unit is simple to use and understand; a green light indicates no voltage detection, while a red light means the circuit is energized. Home Depot customers give it a 4.6-star rating across 592 reviews.
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A digital GFCI receptacle tester
Once you’ve installed a new outlet in our home or shop, it’s often a good idea to test it before plugging in something expensive. One way to ensure you’ve gotten all the right wires on the right connections is to use a receptacle tester. Home Depot carries a wide variety of brands and styles, but it’s hard to beat the Milwaukee digital GFCI receptacle tester priced at $26.97, especially with its 4.7-star rating across 70 reviews.
This Milwaukee tester comes with the two AAA batteries required to use it, and has the added feature of testing ground fault circuit interrupter (GFCI) receptacles, those outlets with a reset button on them. These types of outlets are designed to protect against dangerous electrical shocks, and a GFCI tester is a safe way to ensure they are working correctly before trusting them with your life or your appliances.
The Milwaukee digital GFCI receptacle tester is easy to use; simply press the power button and plug it in to any standard household 120V outlet, and the incorporated green and red LED lights will indicate if the outlet is working correctly or has a fault. At the same time, the backlit LCD screen displays pertinent information, such as the amount of voltage detected and any electrical issues like reversed wires. The screen’s hold function retains the information until it’s cleared, a handy feature when you’re using the tester behind a refrigerator or furniture and can’t see clearly until you pull it back out. Pushing the test button with the unit inserted into a GFCI outlet will show if the interrupter is working correctly.
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An electrician’s hand tool kit
A proper set of hand tools is a must for any DIY electrical work, although they’re often among the most underrated tools you’ll need for wiring jobs. An electrician’s hand tool set, like the 4-piece Milwaukee electrician’s hand tool kit priced at $55.88 from Home Depot, is a good example; it includes a multibit screwdriver, wire cutters, wire strippers, and a utility knife. It’s also a good choice based on its 4.7-star rating stemming from 1014 reviews.
The wire stripper/cutter included with the Milwaukee electrician’s tool kit features a simple locking mechanism for one-handed operation, spring-loaded jaws, a curved wire cutting blade, and the capability to strip solid wire sizes from 18 to 10-gauge and stranded wire from 20 to 12-gauge. In addition, the tool has a tapered nose with pliers and provisions to cut #6-32 and #8-32 bolts and straighten the threads after for easy installation.
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The other tools in the kit are likewise useful. The 11-in-1 screwdriver contains eight hex screwdriver bits, including square bits, and three common nut driver sizes. The screwdriver handle is three-lobed for increased leverage and comfort. The mini flush cutter is spring loaded for simple one-handed operation. The tool produces precise cuts on thin wire strands and cleanly cuts cable tie ends to reduce snag hazards, leaving a professional appearance to your DIY job, and Milwaukee’s Fastback folding utility knife has an easy to open “press-and-flip mechanism” that allows users to deploy the blade with one hand. The knife’s design also allow changing blades without requiring the use of tools.
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An infrared thermal imaging camera
While these high-tech tools are admittedly relatively high priced your average DIYer, infrared thermal imaging cameras come in handy around the home and garage. They’re especially handy for electrical work. You can use them to inspect outlets, junction boxes, breakers, and sub-panels for hot spots, which can indicate wiring issues like undersized wires, excessive amperage draw, and loose connections.
Home Depot sells infrared thermal imaging cameras produced by a variety of top brands. The rechargeable pro thermal imaging camera from Klein Tools, for example, lists for $649.99. A less expensive infrared thermal imaging camera is the Mileseey TR10, which sells for $159.99 at the retailer. Additionally, it features a better overall rating — 4.8 stars to Klein’s 4.5 — but both devices have fewer than 30 reviews each, likely due to their high cost.
The TR10 thermal camera features a high-resolution 240×240-pixel screen with a 25hz refresh rate for clearer, smoother imaging. The unit senses temperatures between -4 degrees up to 1,022 degrees Fahrenheit, displaying temperatures as a range of colors and identifying the high, low, and center-point temperatures on the screen with an accuracy of +/-2 degrees Celsius. A simple trigger pull captures the display image, and the TR10 IR thermal camera’s built in 8GB memory allows storage of 30,000 screen images. Users can transfer the stored images to a laptop, PC, or tablet by using an applicable USB-C cord.
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Why these easy-to-use electrical tools from Home Depot were chosen
Photovs/Getty Images
It’s clear that an electrician’s tool kit likely contains much more than these four Home Depot tools. However, many of these may be more technical in nature or too complicated for use by beginner DIYers without the necessary training and acquired skills.
That’s why we focused on the electrical tool categories highlighted here. They’re all easily attainable and simple to use, ensuring immediate competence and supporting electrical safety when used by anyone. The specific examples are also highly rated by users and come from reputable companies like Klein Tools and Milwaukee. Only the Mileseey TR10 infrared thermal imaging camera strays from the ranks of established brands. It was included here due to its budget price compared to alternative products, its strong initial user reviews, and the company’s history of quality electronics, namely in the form of range finders used for golfing.
Nvidia controls processors and networking, forming the backbone of AI factories today
Nvidia could soon control not just chips but energy, models, and applications
Huang frames AI not as software, but as the foundation of modern industry
Nvidia chief executive Jensen Huang recently described artificial intelligence through the metaphor of a multi-layered system.
The framework explains how modern AI systems operate as an industrial chain rather than isolated software tools.
The structure consists of five layers: energy, chips, infrastructure, models, and applications, which interact with industries and consumers.
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How the AI stack functions across layers
“Every successful application pulls on every layer beneath it, all the way down to the power plant that keeps it alive,” Huang wrote, illustrating how intelligence generated in real time depends on physical resources across the computing ecosystem.
Nvidia already dominates the processor layer, supplies networking technologies, and provides computing platforms inside large data centers.
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The company’s influence over infrastructure includes systems that connect thousands of processors into machines capable of generating intelligence continuously.
These facilities, sometimes described as AI factories, require land, electrical supply, and networking systems to operate at scale.
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Huang noted that the construction of new chip fabrication plants, computer assembly facilities, and data centers is occurring in multiple regions.
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“We are a few hundred billion dollars into it,” he wrote. “Trillions of dollars of infrastructure still need to be built.”
The expansion reflects one of the largest industrial buildouts associated with modern computing.
At the top of the stack sit applications that convert computing capacity into economic value.
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Huang cited examples, including drug discovery platforms, industrial robotics, legal analysis tools, and autonomous vehicles, which act as physical embodiments of artificial intelligence.
“A self-driving car is an AI application embodied in a machine,” he wrote. “A humanoid robot is an AI application embodied in a body.”
These systems rely on models capable of processing language, images, scientific data, and real-world environments, increasing demand for computing resources across the lower layers of the stack.
The framework also suggests how Nvidia could expand across the layers it described.
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Companies controlling foundational technology sometimes extend into adjacent layers, similar to Amazon after building AWS.
Nvidia has been actively expanding into networking systems and large-scale computing infrastructure.
The company has also invested in areas such as photonics that affect how data moves between computing systems.
If Nvidia expands further into models, infrastructure, energy supply, or applications, the company could operate across most of the layers described in Huang’s framework.
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By framing AI as a layered stack, Nvidia is not just explaining the industry, it is staking its claim across it.
From chips to infrastructure to applications, the company wants to have its cake and eat it too.
Reading analog clocks is a pretty straightforward skill to learn. However, if you’ve already learned to read and don’t want to pick up the extra skill, a word clock is a perfect solution for telling time. [povey_tech] found some nice examples in the wild but didn’t appreciate the price, so he set about building his own.
The build is based around an ESP32 microcontroller. While many projects in this vein would use the onboard wireless connectivity to query network time servers, in this case, the board relies on the user manually setting the time and a DS1307 real-time-clock module to keep a steady tick. Also onboard is a VEML7700 ambient light sensor, which the microcontroller uses to control the brightness of the WS2812 LEDs inside the board.
The words themselves are laser cut out of acrylic panels, with everything set inside a tidy oak picture frame. A layer of anti-reflective glass in front helps cut down on glare, while [povey_tech] was so kind as to implement two LEDs per letter to allow for lovely color gradients to be displayed. Configuring the clock is easy thanks to a webpage hosted on the ESP32 that allows for control of dimming modes, colors, and setting the time. Home Assistant integration is something planned for the future.
A threat actor tracked as Storm-2561 is distributing fake enterprise VPN clients from Ivanti, Cisco, and Fortinet to steal VPN credentials from unsuspecting users.
The attackers manipulate search results (SEO poisoning) for common queries like “Pulse VPN download” or “Pulse Secure client” to redirect victims to spoofed VPN vendor sites that closely mimic VPN solutions from legitimate software vendors.
After examining the attack and command-and-control (C2) infrastructure, Microsoft researchers discovered that the same campaign used domains related to Sophos, Sonicwall, Ivanti, Check Point, Cisco, WatchGuard, and others, targeting users of multiple enterprise VPN products.
In the observed attack, Microsoft found that the fake sites link to a GitHub repository (now taken down) that hosts a ZIP archive containing a fake VPN MSI installer.
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Fake Fortinet website Source: Microsoft
When executed, this file installs ‘Pulse.exe’ into %CommonFiles%\Pulse Secure, and drops a loader (dwmapi.dll) and a variant of the Hyrax infostealer (inspector.dll).
The fake VPN client displays a legitimate-looking login interface that invites victims to enter their credentials, which are captured and exfiltrated to the attacker’s infrastructure.
The malware, which is digitally signed with a legitimate, but now revoked, certificate from Taiyuan Lihua Near Information Technology Co., Ltd., also steals VPN configuration data stored in the ‘connectionsstore.dat’ file from the legitimate program’s directory.
To reduce suspicion, the fake VPN client displays an installation error after stealing the credentials, and redirects them to the real vendor’s site to download the legitimate VPN client.
“If users successfully install and use legitimate VPN software afterward, and the VPN connection works as expected, there are no indications of compromise to the end users […], [who] are likely to attribute the initial installation failure to technical issues, not malware,” explains Microsoft.
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Meanwhile, in the background, the infostealer malware creates persistence for Pulse.exe via the Windows RunOnce registry key, ensuring the infection survives system reboots.
The researchers recommend that system administrators enable cloud-delivered protection in Defender, run EDR in block mode, enforce multi-factor authentication, and use SmartScreen-enabled browsers.
Microsoft has also provided indicators of compromise (IoCs) and hunting guidance to help detect and block this campaign early.
Malware is getting smarter. The Red Report 2026 reveals how new threats use math to detect sandboxes and hide in plain sight.
Download our analysis of 1.1 million malicious samples to uncover the top 10 techniques and see if your security stack is blinded.
The interference has scrambled the Automatic Identification Systems (AIS) that ships rely on to share their positions. That means tankers carrying hundreds of thousands of tons of oil may not know exactly where nearby vessels are – a potentially catastrophic problem in narrow waterways, where even a small navigational error… Read Entire Article Source link
Neither of Apple’s first two CEOs are particularly remembered next to the likes of Steve Jobs, John Sculley, or Tim Cook, yet Mike Markkula, Apple’s second CEO, certainly should be.
Mike Markkula (right) with Steve Jobs in the 1970s — image credit: allaboutstevejobs
Michael Scott was the first CEO of Apple, but he was hired by Mike Markkula. And then if not exactly fired, he was at least pointed toward the door by Markkula. Without Markkula, there would quite possibly never have been an Apple. And there certainly wouldn’t be one that stood the test of time. Continue Reading on AppleInsider | Discuss on our Forums
Ex-Apple designer Alan Dye did not leave the company by himself, and a new report on Sunday says that he took others with that pioneered Liquid Glass with him. As we’ve said before, there is no possibility that Apple will ditch this overhaul.
Liquid Glass is Apple’s future, like it or not
Apple’s Liquid Glass redesign of all of its operating systems from iPhone to Mac may have proven divisive, and it was certainly spearheaded by Alan Dye. But there is no possibility that it will be dropped, even as Bloombergnow reports that several designers left alongside Dye when he moved to Meta. This new report from Mark Gurman’s “Power On” newsletter says that Apple whipped out Liquid Glass as a wild card to distract from its failings in Apple Intelligence. But then in the same breath, the report also says that Liquid Glass was many years in the making. Continue Reading on AppleInsider | Discuss on our Forums
Nearly all new TVs and projectors have the ability to decode HDR, or high dynamic range, video. In most cases, HDR content looks better than non-HDR material, though an individual display’s ability to deal with the extra data can vary greatly. There are multiple HDR formats, including Dolby Vision, Dolby Vision 2, HDR10, HDR10 Plus and HLG. Most displays can only decode one or two of these. Likewise, streaming services and 4K Blu-rays typically offer only one or two.
Fortunately, all HDR displays can play HDR content — just not always in the best format available. Here’s what to keep in mind when shopping for a new TV or deciding which streaming service to use for a movie or show.
The basics
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These images attempt to illustrate, on your standard dynamic range screen, what HDR can do on HDR displays. The top left shows how the image appears on an SDR display, tuned so the shadows are visible. Notice how the highlights in the clouds are “blown out,” meaning they lack detail. The upper right shows the HDR version with detail preserved in the clouds. The lower left shows the same image adjusted to preserve the highlights, which causes the shadows to disappear. HDR displays showing HDR content have a wider dynamic range — the difference between the brightest and darkest parts of an image.
HDR10plus.org
In CNET’s TV and projector reviews, we’ve found that both the capabilities of the TV itself and the way HDR is used in the movie or TV show have a greater impact on image quality than the specific HDR format. In other words, just because a display supports a “better” HDR format doesn’t mean it will look better than one that doesn’t. Here’s a tour of the HDR landscape today.
Everything supports HDR10, but many TVs and sources will also have at least one of the other formats.
Dolby Vision and HDR10 Plus can look better in specific ways compared to HDR10. All will look better than non-HDR, standard dynamic range content.
One format might look “better” than another on paper, but in the real world, image quality depends far more on the TV’s overall performance and how the content was made.
Most new TVs can display HDR content, which preserves more detail in both bright and dark areas of an image, creating a greater “dynamic range” than non-HDR content (i.e., pretty much everything you’ve ever watched). That older format is now called SDR, or standard dynamic range. On an HDR TV, HDR content can look far more punchy and vibrant than traditional video.
The dynamic range of what’s captured by the camera (left) and what’s possible on SDR and HDR displays.
AJA
Just having an HDR TV isn’t enough; you also need HDR content. Without it, the TV doesn’t have much to work with. It may still look good and can artificially expand SDR content for a slight improvement, but to get the most out of HDR you need content designed for it. Thankfully, there’s now plenty available, including movies, TV shows and even video games. Chances are your favorite new programs already support HDR.
HDR10
Supported by everything.
Better image quality potential than SDR, but perhaps not as good as HDR10 Plus or Dolby Vision.
Static metadata.
HDR10 is about as close to a universal standard as we’ve got. Because it’s free for manufacturers to use, it’s supported almost everywhere. Every HDR TV can decode it and every HDR streaming device supports it. Nearly all HDR content includes an HDR10 version, sometimes alongside more advanced formats such as Dolby Vision, which we’ll discuss shortly.
HDR10’s main limitation is its “static” metadata, meaning a single HDR “look” is applied to an entire movie or show. That’s still better than SDR, but it doesn’t allow very bright or very dark scenes to look their absolute best within the same film. This one-size-fits-all approach works, but it prevents both the content and the TV from reaching their full potential. Dynamic metadata, which most other HDR formats use, addresses this limitation.
Static metadata is like forcing an entire football team to wear the same size shirt. It might fit the quarterback and look OK on the big linebacker and tiny kicker, but everyone would look better in shirts sized for them.
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HDR10 isn’t backward-compatible with SDR TVs, so it’s no good for broadcast. You’ll find it available with streaming content and on 4K Blu-ray.
HDR10 Plus
Championed by Samsung.
Dynamic metadata.
Potentially better image than vanilla HDR10.
As you may have guessed from the name, HDR10 Plus is similar to HDR10, but with a little plus. The “plus” in this case is dynamic metadata, which improves on HDR10’s static version. This means that on a per-scene — or even per-image — basis, the content can provide the TV with all the information it needs to look its absolute best.
While there are certain fees for manufacturers to use HDR10 Plus, they’re much less than what Dolby charges for Dolby Vision. Because it’s from Samsung, it’s highly unlikely there will ever be an LG TV with HDR10 Plus. Sony is another holdout, likely for similar reasons. However, Epson, TCL, Hisense, Roku and others offer HDR10 Plus compatibility.
It’s a little hard to see in this graphic, but notice how the frames on the right show different levels of brightness in the sky. This example uses a standard dynamic range image on a standard dynamic range screen. HDR10 Plus’s dynamic metadata allows filmmakers to optimize how each shot or scene is displayed. HDR10, by contrast, uses static metadata — a single setting that must serve as a compromise between the darkest and brightest scenes.
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Samsung
On the content side, there’s Amazon, Apple TV, Disney Plus, Paramount Plus and Netflix, among others. Keep in mind that just because a company or streaming service supports HDR10 Plus doesn’t mean that every product or show/movie is compatible with or has HDR10 Plus data.
Potentially the best image quality of all the formats.
Less content available than with HDR10.
The de facto “step up” HDR format.
Dolby Vision, like HDR10 Plus, can have dynamic metadata. Streaming services including Netflix, Amazon, Vudu and Apple TV support it, and you can find it on some 4K Blu-rays. Some Dolby Vision features — including dynamic metadata and color handling — are optional in HDR formatting for NextGen TV, though over-the-air HDR content remains rare.
This is an approximation, using two SDR images, of what you’d see if you placed an SDR and HDR TV side-by-side.
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Dolby
The downside of Dolby Vision is that manufacturers have to pay Dolby to use it. In return, Dolby helps them optimize their TVs to look their best with DV content. For some companies, that’s an easy way to improve picture quality. Larger manufacturers — like a certain Korean brand that begins with the letter S — prefer to invest in their own HDR formats instead, thank you very much.
After HDR10, this is the most popular HDR format, but that doesn’t mean it’s universal. Samsung is the biggest holdout, for reasons mentioned above. Generally speaking, if a company doesn’t support Dolby Vision, it likely supports HDR10 Plus, though some companies support both. There is less Dolby Vision content than there is vanilla HDR10 content, but big-budget movies and TV shows almost always include it.
Dolby
Announced at CES 2026, Dolby Vision 2 introduces several new features. The most controversial, in my opinion, is optional motion smoothing, which would allow directors or showrunners to smooth scenes they consider too juddery, such as fast pans. The format also includes “content intelligence” features that adjust a TV’s performance based on ambient light and the content being shown. Midpriced and lower-end TVs will support the base version of Dolby Vision 2, while higher-end models will offer Dolby Vision 2 Max, which includes the motion-smoothing feature. We’ll have to see how it’s implemented once TVs and compatible content arrive, possibly later this year.
The good news is DV2 is compatible with all current Dolby Vision TVs. Older DV TVs won’t have access to the new features, of course, but the HDR and dynamic metadata will still work.
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HLG
From BBC and NHK.
Free to use.
Broadcast-friendly.
Hybrid Log Gamma was created by Britain’s BBC and Japan’s NHK. Unlike the formats we’ve discussed so far, it’s actually backward-compatible with SDR TVs. One signal that works on both older TVs and newer ones is a huge deal for broadcasters. As you can imagine, it’s not without drawbacks — mainly when it comes to picture quality. Like HDR10, HLG is likely better than SDR, but it may not match the picture quality of some other HDR formats. It’s the format used for over-the-air HDR broadcasts.
A graphical representation of an SDR and HLG signal. The vertical axis is the signal, from broadcast, cable or satellite, for example. “0” is black, “1” is bright white. The horizontal axis is the physical brightness coming out of your television. An SDR TV would see the HLG signal and think it was “normal,” showing an image with, perhaps, better highlight detail. An HDR TV that’s HLG-compatible would understand what to do with the HLG signal and show that brighter information as a physically brighter part of the image (i.e., how HDR normally works).
Public Domain/Creative Commons
There’s already wide TV support. Content is still in the early stages, however. If you can get the BBC’s iPlayer (whether you’re in the UK or using a VPN), that service has HLG support. DirecTV and YouTube also support HLG, but there’s just not a lot of content so far. It’s free and fills an important niche, but it’s been years since it came out and it hasn’t been widely adopted. Some phones can record HDR via HLG, which you can playback on HLG-compatible displays.
Technicolor’s Advanced HDR comes in multiple flavors: SL-HDR1 is similar to HLG in that it’s fully backward-compatible with SDR TVs, allowing for one signal to rule them all; SL-HDR2 has dynamic metadata like HDR10 Plus and Dolby Vision; SL-HDR3 uses HLG as a base, but adds dynamic metadata.
The path to SDR and HDR in one SL-HDR1 signal. The top is the content creation, the bottom is what your TV will do with it. The SDR content is automatically created from the HDR signal.
Technicolor
Content is limited to some NextGenTV broadcasts. It’s unlikely it will get wide acceptance among streaming companies.
Here’s the tl;dr: HDR10 is the main HDR format. Dolby Vision and HDR10 Plus are the step-up options that offer potentially better image quality. All HDR should look better than older SDR content (or the non-HDR version of modern content). NextGenTV continues its slow rollout. The potential of free over-the-air HDR is still there, but at this point it’s in the hands of the individual channels and channel owners as to how much HDR they want to broadcast.
Generally speaking, it’s worth making sure any new TV you’re considering supports either Dolby Vision or HDR10 Plus since the dynamic metadata can make a noticeable difference, especially on the best TVs. The good news is that the majority of new shows, movies and even many games, all support HDR in one way or another. Most TVs and projectors do as well, though of course, some better than others.
Note: This story was first published in 2018 but is updated regularly to reflect new HDR formats and info.
“Just the anachronism of seeing Doom, one of the poster children for the moral panic around violent video games, on a Nintendo console is novel,” writes Kotaku — especially with the console’s underpowered “Super FX” coprocessor
Hampered by a nearly unplayable framerate, especially in later levels, and mired by sacrifices, like altered levels, no floor or ceiling textures, and the entire fourth episode being cut, [1995’s] Doom on the Super NES was not a good version of the game, but it was Doom running on the Super NES, and, for that alone, [programmer Randal] Linden’s genius deserves recognition.
But then in 2022 when Audi Sorlie interviewed Linden on the YouTube show DF Retro, “Not really knowing where fate was going to take us, I asked [Linden] a throwaway question regarding the source code for Doom.”
If you ever worked on this again, Sorlie asked, would you make any improvements or do anything differently?”
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“Yeah,” Linden replied. “I have plenty of ideas if I could go back, but, you know, I don’t think anyone’s asking me to go back to Super Nintendo Doom and improve it.”
A few years passed, and Sorlie joined Limited Run Games as lead producer for their development department. When LRG asked him to run down his craziest ideas, a new, improved release of Randal Linden’s Doom loomed large. Convincing Linden was easy, and Sorlie said even the folks at license holder Bethesda were more amused than anything.
“You want to go back and develop for Super Nintendo?” they asked Sorlie. “Like, for real…?”
“The trick was actually pretty cool,” Linden said. “It’s right here.” He pointed to a chip on the prototype SNES cartridge, similar to the one Limited Run sent me to test out the game. “It’s a Raspberry Pi 2350.” Super FX chips are no longer in production for obvious reasons, but with a clever bit of programming, Linden was able to load software onto the Raspberry Pi that fools the SNES into thinking the game has one. “The Super Nintendo doesn’t know that it’s not talking to a Super FX,” he explained. When he programs for it, he writes code almost identical to what he’d write for an authentic Super FX chip.
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“I had to go back and reverse-engineer my own code from 30 years ago,” Linden laughed. “It’s like, what was I doing here? And what was I doing there? Yeah, it was pretty tricky, some of the code. I was like, wow, I used to be very smart.” The result of Linden’s work? It’s Doom, running right on a Super Nintendo, but it’s smoother, packed with new content, and even includes rumble.
